Emily graduated from Syracuse University with a degree in Communications, Emerging Enterprises & Entrepreneurship. Prior to graduation she began her own company, specifically using Amazon as her main platform for business. Without having a direct mentor to guide her through, she was able to learn the ins and outs of Amazon & Amazon Seller Central as a whole with focusing on integral pieces such as listings, keywords & photos, on her own. With photography always being a passion of hers she transitioned the lens over to product photography and sales copy to improve her business.