Writer, Editor, Content Specialist | Travel, Food, Lifestyle
Working with New York agency Think Big Design Group, I created the website copy for this stunning new wedding venue in New South Wales, Australia, while liaising closely with the client. Grand Bistro at Wombat Hollow launched in August 2018.
This advertorial campaign was created for a major appliances retailer for the award-winning Donna Hay food magazine, renowned for its stunning design values and published as part of the NewsCorp Australia portfolio. Together the art director and I conceived of the chalkboard concept and added editorial elements to bring usefulness and a lifestyle element to the layout.
As Special Projects Editor at Hearst UK, I was responsible for content drawn from the publishing house's flagship lifestyle magazines – including Red, Elle Decoration, House Beautiful and Country Living. This month-by-month entertaining guide, under the Good Housekeeping banner, was one of the projects I conceived, curated, edited and project managed for the newsstand. Released in September 2018.
Sydney Opera House hired me to work with them on the content for their modern dance program, part of a creative campaign to promote the venue as a contemporary arts and events hub, rather than just being somewhere to go and see classical performances.
Working directly with celebrity chef Jamie Oliver and his team, and having taken over as the magazine editor, I relaunched this monthly food, travel and lifestyle title to a tight deadline in a competitive media environment. This was our eye-catching cover for the relaunch issue, March 2017.
Working with Sydney Opera House for its 40th anniversary celebrations, I conducted interviews for, wrote and edited this deluxe brochure profiling the venues chefs, restaurants and food offering.
In-depth narrative travel feature on Porto, Portugal for the London-based Jamie magazine, part of the title's City Guide series.
Working closely with the graphic design team, I directed and compiled the editorial content for this marketing brochure for Moreton Hire – an Australia-wide events services company.