Emma Ventura

Content Strategist, Copy Editor, Copywriter, Editor

Writer, Editor, Content Specialist | Travel, Food, Lifestyle

I am an editor, writer and content creator specialising in travel, food and lifestyle, and passionate about storytelling. Currently based in London, I’m an expert in editorial management and working with both mainstream media and independent brands, predominantly in Australia and the UK. My recent role as editor of celebrity chef Jamie Oliver’s award-winning lifestyle magazine (published by Hearst UK) enabled me to harmonise both worlds, delivering the Jamie Oliver Group’s particular ID and brand values to an AB newsstand audience. Previously, I have been deputy and travel editor of Australian Gourmet Traveller magazine, deputy editor and contributing writer for Gourmet Traveller WINE magazine and a Sydney-based freelance writer specialising in food and travel, sent on assignments everywhere from Finland to Fiji. I have contributed to numerous publications including Condé Nast Traveller, Marie Claire, The Weekend Australian, Good Weekend (Sydney Morning Herald), and British Airways High Life, Qantas and Virgin Australia inflight magazines, while my work with major organisations has included several high-profile campaigns for Sydney Opera House and Tourism Australia.
Content Types
Article, Interview, Website Copy, Blog Post, Ad/Promotional Copy
More Information
London, UK|English

Published Content

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Website Copy
Wedding Venue Website

Working with New York agency Think Big Design Group, I created the website copy for this stunning new wedding venue in New South Wales, Australia, while liaising closely with the client. Grand Bistro at Wombat Hollow launched in August 2018.

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Ad/Promotional Copy
Coffee Machine Retail Campaign.pdf

This advertorial campaign was created for a major appliances retailer for the award-winning Donna Hay food magazine, renowned for its stunning design values and published as part of the NewsCorp Australia portfolio. Together the art director and I conceived of the chalkboard concept and added editorial elements to bring usefulness and a lifestyle element to the layout.

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Good Housekeeping Entertaining Bookazine

As Special Projects Editor at Hearst UK, I was responsible for content drawn from the publishing house's flagship lifestyle magazines – including Red, Elle Decoration, House Beautiful and Country Living. This month-by-month entertaining guide, under the Good Housekeeping banner, was one of the projects I conceived, curated, edited and project managed for the newsstand. Released in September 2018.

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Ad/Promotional Copy
Sydney Opera House – Spring Dance Campaign

Sydney Opera House hired me to work with them on the content for their modern dance program, part of a creative campaign to promote the venue as a contemporary arts and events hub, rather than just being somewhere to go and see classical performances.

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Jamie Magazine – Relaunch Issue

Working directly with celebrity chef Jamie Oliver and his team, and having taken over as the magazine editor, I relaunched this monthly food, travel and lifestyle title to a tight deadline in a competitive media environment. This was our eye-catching cover for the relaunch issue, March 2017.

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Sydney Opera House Marketing Campaign – The Chefs & The Restaurants

Working with Sydney Opera House for its 40th anniversary celebrations, I conducted interviews for, wrote and edited this deluxe brochure profiling the venues chefs, restaurants and food offering.

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Travel Editorial, Jamie Magazine

In-depth narrative travel feature on Porto, Portugal for the London-based Jamie magazine, part of the title's City Guide series.

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Moreton Hire, Sydney. Events Brochure

Working closely with the graphic design team, I directed and compiled the editorial content for this marketing brochure for Moreton Hire – an Australia-wide events services company.

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