Erin Pennings

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter

Conversion copywriter + marketing strategist. I make your B2B copy + content snackable!

Experienced professional writer with over 15 years of experience in marketing and communications. Offers copywriting, content marketing, ghostwriting, and editing services, and is skilled in MailChimp, WordPress, Event Management, Trello, Asana, Basecamp, Team Building, Account and Project Management...and more!
Content Types
Buyers Guide, Website Copy, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
University of Alaska Anchorage, B.A. Anthropology, Spanish
Green Bay, WI, USA|English

Marketing, B2B & Entrepreneurship

Blog Post
Powerful Ideas Every Business Should Learn from SaaS in 2019

While technology companies should be aware of the way SaaS is transforming cloud-based solutions, SaaS companies are touching nearly every industry. In fact, if you use a computer in your business, you should be in the loop. SaaS is revolutionizing the way we do business and spend our money. Spending on SaaS grew by nearly 80% last year, a trend that’s expected to continue in 2019.

April 18th, 2019
Blog Post
How to Overcome Imposter Syndrome As a Solopreneur

Imposter Syndrome affects almost everyone at some point in their career. Sometimes it relates to an entire job. Sometimes it pertains to a specific task or assignment. And sometimes it comes and goes. As a solopreneur or an entrepreneur, it can be especially hard to overcome Imposter Syndrome since you work primarily on your own. It’s super easy to go down the rabbit hole of questioning yourself, your knowledge, and what you bring to the table. There’s good news though — you can get past Imposter Syndrome and find success.

April 17th, 2019
Blog Post
The 13 Best Free Productivity Apps
March 18th, 2019
Blog Post
The Secret Superpowers of Testimonials

We all know that testimonials give you credibility. And in this world, that’s something incredibly powerful. But credibility isn’t the only superpower of testimonials. In fact, there are two secret superpowers that you’ll love.

March 21st, 2019
Blog Post
9 Ways to Grow Your Business During a Social Media Outage

Recent social media outages highlight the importance of expanding how you network. It can be devastating to limit yourself to a single network. What happens if it goes away or crashes and you lose key information? It increases the importance of diversifying the way you connect with people – both with peers and potential clients. Who you know is just as important with how you connect. And you should always have a backup plan. But what happens when an outage catches you off guard?

March 13th, 2019

Health, Wellness, Fitness & Outdoors

Trekking Poles: Why EVERY hiker should use them
September 12th, 2018
Overcoming Obstacles: The First Hike is the Hardest
July 19th, 2015
How to Road Trip HiB-style (even if you don’t hike while on the road)
October 4th, 2017
Surviving mosquitos (and other biting insects) on trail
June 9th, 2016
Blog Post
Why running is about more than finishing well

Running is more than about being competitive. This, as I sit here (in my running gear no less) inside staring out our big picture window at the cold image in front of me. The fire is crackling downstairs, and my half marathon training should have begun training this week.

January 21st, 2019
Blog Post
8 Excuses Women Should Stop Making About Getting Active

There are so many things that women are good at. We take on the emotional burden of keeping things going for our families. Someone has to make sure that the dog gets food and water, the kids take baths, the bills get paid, and the list goes on and on. To be sure, in many households, guys take on this role. But globally, on the whole, it’s women who shoulder the burden, who make sure all the things get done. And as a result, while we put everyone else’s needs first, so often, we neglect ourselves.

March 8th, 2019
Blog Post
9 Ways Busy Moms Can Make Time for Self-Care

Self-care is one of the latest buzzwords, and with good reason. In 2019 we’re super lucky to be at a point where people understand that the better we care for ourselves, the better we are for society. Together we rise and all that. As parents, as moms especially, we must make the time to take care of ourselves to be better parents, but also to model the behavior for our kids.

March 19th, 2019
Blog Post
How to Foster Multi-Age Play in the Outdoors

If you have kids, you’ve probably got some great outdoor habits with them. It’s different for every family, but maybe it’s going for a walk several days a week. Maybe it’s getting quality time in the yard or sandbox. Or maybe it’s outings that require some planning. The bottom line is that you’ve got some great routines for getting out the door and for exploring as a family. But when you have kids of varying ages, you have the additional challenge of finding activities that allow for multi-age play.

June 22nd, 2018

Family & Parenting

The Importance of a [Mommy] Community
July 28th, 2016
How to plan for camping in summer with kids
June 24th, 2019
Blog Post
Rising Above the Anxiety and Mom Guilt

Being a mom is filled with many things, and among them anxiety. So how do you rise above the mom guilt?

January 15th, 2019
Blog Post
My son had a febrile seizure at age 5…and it was terrifying

The first year of my son’s life, I had no idea that febrile seizures were even a thing. As a few of my friends’ kids had them, I learned a little more, but they seemed rare and while I felt for my friends, I didn’t think we had cause to worry. Until age 5.

October 16th, 2018

Home & Garden

Growing and Starting Dahlias in Alaska (aka the joys of plastic bag gardening)
May 2nd, 2014
Tomatoes in an Alaska Outdoor Garden
August 6th, 2014
Lattice Vertical Garden Tutorial – Part 2
June 23rd, 2014
Lattice Vertical Herb Garden Tutorial – part 1
May 10th, 2014
Blog Post
Thought Leader Series: 4 Easy Steps to Improving Your Curb With Perennials
July 7th, 2016
Blog Post
Thought Leader Series: Tips for Purging to Make Your Next Move Easier

“We’re moving when?” Regardless of how much advance notice you’ve received for your move, congratulations on what is sure to be an adventure for you and your family. Our job is to make take your upcoming adventure, and remove as much stress as possible, leaving the fun for you and your family. What you make of that fun is up to you. We can talk about the fun another time.

June 30th, 2016
Blog Post
Thought Leader Series: Vertical Gardening Tips and Tricks for Green Living

Vertical gardening is one of the hottest trends in outdoor – and indoor – living. Landscapers and home gardeners alike love the options available for creating functional gardens that take up minimal real estate, while still allowing homeowners to enjoy beautiful green spaces. There are myriad options for your own vertical garden, which can easily be watered using your rainwater collection system, resulting in truly green living.

May 13th, 2016
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