Erin Wickering

Copy Editor, Copywriter, Ghostwriter, Technical Writer, Writer

Your content is my business.

Wouldn’t you love to work with a communications expert that has over 12 years of experience making complex information accessible? You may only have one chance to present your information, and you don’t want to get it wrong!

Let me help you take your content to the next level!

My primary focus is on non-profit, community, and arts/entertainment organizations. I want to help companies that help make our communities better places. If you fall into one of these categories, I want to help you make your information fun and engaging for your readers!

I can increase your engagement, loyalty, and revenue by creating fun and engaging content. ⠀

Volunteers, donors, and patrons must understand the needs of the community and how you meet them, as well as their own personal gain from getting involved. Great content with the right amount of storytelling, education, and strategic humor (when appropriate) will get them there.

Don’t spend your valuable time looking up terminology and AP guidelines. Hire a freelance writer to be your trusted expert!

As a professional copywriter and content creator, I can tell your story and engage your readers. I will help you build your brand and convert revenue with a strong voice and dynamic stories. I am comfortable with complexity and ambiguity, and I love solving problems with content.

I can help you drive your message through:
- Emails and newsletters
- Articles and blog posts
- Sales/fundraising copy
- Landing pages and website content
- Whitepapers and case studies
- Presentation materials
- Social media content
- Press releases
- Grant writing
- Branding and style/voice development
- Communication plans

Don’t bust your budget with in-house writers. Let’s chat and see what I can do for you!
Content Types
Article, Blog Post, Social Copy, Website Copy, Product Description, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Guide, Presentation, Landing Page
More Information
Iowa State University, B.S. in Marketing
Urbandale, IA, USA|English

Published Content

Personal Branding: How Drag Queens Get it Right
March 26th, 2019
PDF upload
Email Newsletter
Accessibility and Inclusion at Mercer Employee Resource Group Member Newsletter

This newsletter was created for members of an employee resource group at Mercer to introduce the spoon theory as a way to describe the limited energy people with chronic conditions have to accomplish daily tasks.

PDF upload
Direct Mail
Mercer Marketplace Welcome Letter

A welcome letter created for new clients to introduce their employees to Mercer Marketplace and what to expect during their open enrollment.

PDF upload
Mercer Marketplace Open Enrollment Presentation

A slide deck client's can use to provide a benefits overview to employees during open enrollment. It contains high-level information about the coverage available and enrollment process.

PDF upload
Buyers Guide
Mercer Marketplace Open Enrollment Benefits Decision Guide

This is a Benefits Decision Guide created to help employees' of our clients understand their benefits and feel empowered to enroll. It contains detailed copy about a range of insurance and employee benefits.
Blog Post
A rainy walk when I needed it most.

A blog post about my visit to the Iowa Arboretum.

July 7th, 2019
Blog Post
Inequity in Children’s TV

A blog post about racial and gender inequity in children's television, and how that's a missed marketing/merchandising opportunity.

March 26th, 2019
PDF upload
Case Study
Ballet Des Moines Dance Without Limits Grant

This grant was created to secure funds for an adaptive dance program for disabled children. The $10,000 grant requested was awarded, and the language was to be used on future requests. I gathered this information by performing interviews with the program leaders and observing classes.

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