Harnessing the power of content marketing to boost the social voice and online presence of brands, businesses and individuals.
A curated collection of the best night creams suitable for men and women in their 30s.
A detailed review of the best Vitamin C serums suitable for oily skin, and why it should be a mainstay in one's skincare routine.
A curated list of the best Korean Cushion Foundations in 2018.
An in-depth review on the best cushion foundations that are targeted towards oily skin types.
An in-depth review on the best liquid illuminators for different skin types.
An in-depth review on the best Korean skincare products that alleviate and prevent acne concerns.
A guide to the best-selling Korean skincare products in 2018.
An in-depth review on the best Korean moisturizers for oily skin types.
An in-depth review of the best leave-in conditioners targeted towards black hair to help strengthen and maintain its healthy state.
A blog post on highly-reviewed retinol products to help sensitive skin users decide which is the best purchase for them to alleviate their skin concerns.
A blog post on highly rated Amazon products that target dry skin concerns with additional value-added information for readers.
The Piano Guys is a American musical group that first gained popularity through Youtube by performing piano and cello renditions of pop songs and classical music. This article is a detailed evaluation of the band's social media activities as part of its overall CRM strategy. It also seeks to address the growing challenges faced by the band and proposed solutions to address these challenges.
An in-depth analysis on the promotional strategies used by Lifebuoy in its campaigns. It also encompasses a brief overview of the brand's other marketing activities based on the 4Ps framework.
A short and detailed guide to the three best actives in alleviating and preventing acne problems.
A guide on how to utilize Goal Hierarchy to achieve one's goals.
I used Canva tools to create this inspirational artwork which can be posted on social media platforms or used as a smartphone wallpaper.
Used Canva to create a prototype artwork for my personal blog.