Felicia Ler

Content Strategist, Copy Writer, Ghostwriter

Harnessing the power of content marketing to boost the social voice and online presence of brands, businesses and individuals.

A freelance writer with an eye for detail and an inquisitive nature, Felicia helps brands and businesses create impeccable content that is relevant and engaging for the targeted demographics. She is experienced in creating content types like blog articles and social media posts. On a side note, she thrives on caffeine and is a loyal #Potterhead.
Categories
Content Types
Blog Post, Infographic, Presentation, Product Description, Website Copy
More Information
National University of Singapore, Bachelor's Degree (Honours with Merit)
Singapore|English, Japanese, Chinese
Publications

Beauty & Skincare

3
Best Leave-In Conditioners for Black Hair: Reviews and Guide (2018)
gettheglitter.comBlog Post
Best Leave-In Conditioners for Black Hair: Reviews and Guide (2018)

An in-depth review of the best leave-in conditioners targeted towards black hair to help strengthen and maintain its healthy state.

July, 11 2018
Top 15 Best Retinol for Sensitive Skin (2018)
gettheglitter.comBlog Post
Top 15 Best Retinol for Sensitive Skin (2018)

A blog post on highly-reviewed retinol products to help sensitive skin users decide which is the best purchase for them to alleviate their skin concerns.

July, 11 2018
Best Korean Moisturizers for Dry Skin (2018)
gettheglitter.comBlog Post
Best Korean Moisturizers for Dry Skin (2018)

A blog post on highly rated Amazon products that target dry skin concerns with additional value-added information for readers.

July, 11 2018

Marketing

2
The Piano Guys - Category Creation in Classical Music
PDF upload
Article
The Piano Guys - Category Creation in Classical Music

The Piano Guys is a American musical group that first gained popularity through Youtube by performing piano and cello renditions of pop songs and classical music. This article is a detailed evaluation of the band's social media activities as part of its overall CRM strategy. It also seeks to address the growing challenges faced by the band and proposed solutions to address these challenges.

September, 15 2016
Lifebuoy's Promotional Strategies
PDF upload
Article
Lifebuoy's Promotional Strategies

An in-depth analysis on the promotional strategies used by Lifebuoy in its campaigns. It also encompasses a brief overview of the brand's other marketing activities based on the 4Ps framework.

April, 18 2016

Healthy Living

1
Positive Inspiration & Healthy Habits | The Art of Fel
theartofel.wixsite.comBlog Post
Positive Inspiration & Healthy Habits | The Art of Fel

A short blog post on using natural and modern remedies inspired by Timothy Ferriss' Tools of Titans to help insomniacs fall into slumber more easily.

January, 30 2018

Artworks

2
Positive Inspiration & Healthy Habits | The Art of Fel
theartofel.wixsite.comGraphic
Positive Inspiration & Healthy Habits | The Art of Fel

I used Canva tools to create this inspirational artwork which can be posted on social media platforms or used as a smartphone wallpaper.

April, 20 2018
Website Banner
Image upload
Graphic
Website Banner

Used Canva to create a prototype artwork for my personal blog.

January, 20 2018
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