Felicia Ler

Content Strategist, Copywriter, Ghostwriter

Harnessing the power of content marketing to boost the social voice and online presence of brands, businesses and individuals.

A freelance writer with an eye for detail and an inquisitive nature, Felicia helps brands and businesses create impeccable content that is relevant and engaging for the targeted demographics. She is experienced in creating content types like blog articles and social media posts. On a side note, she thrives on caffeine and is a loyal #Potterhead.
Categories
Content Types
Blog Post, Infographic, Presentation, Product Description, Website Copy
More Information
National University of Singapore, Bachelor's Degree (Honours with Merit)
Singapore|English, Japanese, Chinese
Publications

Beauty & Skincare

11
15 Best Night Creams for 30s in 2018
gettheglitter.comBlog Post
15 Best Night Creams for 30s in 2018

A curated collection of the best night creams suitable for men and women in their 30s.

September, 19 2018
Best Vitamin C Serums for Oily Skin
gettheglitter.comBlog Post
Best Vitamin C Serums for Oily Skin

A detailed review of the best Vitamin C serums suitable for oily skin, and why it should be a mainstay in one's skincare routine.

September, 19 2018
Best Korean Cushion Foundations: Top Recommendations 2018
gettheglitter.comBlog Post
Best Korean Cushion Foundations: Top Recommendations 2018

A curated list of the best Korean Cushion Foundations in 2018.

August, 28 2018
Best Cushion Foundations for Oily Skin (2018)
gettheglitter.comBlog Post
Best Cushion Foundations for Oily Skin (2018)

An in-depth review on the best cushion foundations that are targeted towards oily skin types.

August, 28 2018
Best Liquid Illuminators: Top Product Reviews (2018 Update)
gettheglitter.comBlog Post
Best Liquid Illuminators: Top Product Reviews (2018 Update)

An in-depth review on the best liquid illuminators for different skin types.

August, 28 2018
Best Korean Skin Care for Acne: 2018 Product Reviews
gettheglitter.comBlog Post
Best Korean Skin Care for Acne: 2018 Product Reviews

An in-depth review on the best Korean skincare products that alleviate and prevent acne concerns.

August, 28 2018
Best Selling Korean Skin Care: Hottest Picks in 2018
gettheglitter.comBlog Post
Best Selling Korean Skin Care: Hottest Picks in 2018

A guide to the best-selling Korean skincare products in 2018.

August, 28 2018
Best Korean Moisturizers for Oily Skin: Top Picks 2018
gettheglitter.comBlog Post
Best Korean Moisturizers for Oily Skin: Top Picks 2018

An in-depth review on the best Korean moisturizers for oily skin types.

August, 28 2018
Best Leave-In Conditioners for Black Hair: Reviews and Guide (2018)
gettheglitter.comBlog Post
Best Leave-In Conditioners for Black Hair: Reviews and Guide (2018)

An in-depth review of the best leave-in conditioners targeted towards black hair to help strengthen and maintain its healthy state.

July, 11 2018
Top 15 Best Retinol for Sensitive Skin (2018)
gettheglitter.comBlog Post
Top 15 Best Retinol for Sensitive Skin (2018)

A blog post on highly-reviewed retinol products to help sensitive skin users decide which is the best purchase for them to alleviate their skin concerns.

July, 11 2018
Best Korean Moisturizers for Dry Skin (2018)
gettheglitter.comBlog Post
Best Korean Moisturizers for Dry Skin (2018)

A blog post on highly rated Amazon products that target dry skin concerns with additional value-added information for readers.

July, 11 2018

Marketing

2
The Piano Guys - Category Creation in Classical Music
PDF upload
Article
The Piano Guys - Category Creation in Classical Music

The Piano Guys is a American musical group that first gained popularity through Youtube by performing piano and cello renditions of pop songs and classical music. This article is a detailed evaluation of the band's social media activities as part of its overall CRM strategy. It also seeks to address the growing challenges faced by the band and proposed solutions to address these challenges.

September, 15 2016
Lifebuoy's Promotional Strategies
PDF upload
Article
Lifebuoy's Promotional Strategies

An in-depth analysis on the promotional strategies used by Lifebuoy in its campaigns. It also encompasses a brief overview of the brand's other marketing activities based on the 4Ps framework.

April, 18 2016

Healthy Living & Positive Thinking

2
The 3 Best Acne-Fighting Actives for Troubled Skin
theartofel.wordpress.comBlog Post
The 3 Best Acne-Fighting Actives for Troubled Skin

A short and detailed guide to the three best actives in alleviating and preventing acne problems.

September, 18 2018
How to Achieve Your Goals Using Goal Hierarchy
theartofel.wordpress.comBlog Post
How to Achieve Your Goals Using Goal Hierarchy

A guide on how to utilize Goal Hierarchy to achieve one's goals.

August, 12 2018

Artworks

2
Positive Inspiration & Healthy Habits | The Art of Fel
theartofel.wixsite.comGraphic
Positive Inspiration & Healthy Habits | The Art of Fel

I used Canva tools to create this inspirational artwork which can be posted on social media platforms or used as a smartphone wallpaper.

April, 20 2018
Website Banner
Image upload
Graphic
Website Banner

Used Canva to create a prototype artwork for my personal blog.

January, 20 2018
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