Felicia Ler

Content Strategist, Copywriter, Ghostwriter

Harnessing the power of content marketing to boost the social voice and online presence of brands, businesses, and individuals.

A freelance writer with an eye for detail and an inquisitive nature, Felicia helps brands and businesses create impeccable content that is relevant and engaging for the targeted demographics. Passionate about beauty, health, and fashion, she is experienced in creating content types like blog posts, reviews, and social media posts. On a side note, she thrives on caffeine and is a loyal #Potterhead.
Categories
Content Types
Blog Post, Infographic, Presentation, Product Description, Website Copy
More Information
National University of Singapore, Bachelor's Degree (Honours with Merit)
Singapore|English, Japanese, Chinese
Publications
N/A

All Things Beauty

18
gettheglitter.com
Blog Post
Best Cushion Foundations for Oily Skin (2018)

An in-depth review on the best cushion foundations that are targeted towards oily skin types.

August, 28 2018
gettheglitter.com
Blog Post
Best Korean Skin Care for Acne: 2018 Product Reviews

An in-depth review on the best Korean skincare products that alleviate and prevent acne concerns.

August, 28 2018
gettheglitter.com
Blog Post
Top 15 Best Retinol for Sensitive Skin (2018)

A blog post on highly-reviewed retinol products to help sensitive skin users decide which is the best purchase for them to alleviate their skin concerns.

July, 11 2018
gettheglitter.com
Blog Post
15 Best Scrubs for Sensitive Skin (2018)

An in-depth review on the best scrubs for sensitive skin types.

October, 16 2018
gettheglitter.com
Blog Post
15 Best Bubble Mask (2018)

An in-depth review on the best bubble masks.

October, 16 2018
gettheglitter.com
Blog Post
14 Best Korean Moisturizer for Combination Skin (2018)

An in-depth review on the best Korean moisturizers for targeting combination skin types.

October, 16 2018
gettheglitter.com
Blog Post
15 Best Tan Extender Lotions (2018)

An in-depth review on the best tan extender lotions that protect and enhance the longevity of both natural and sunless tans.

October, 16 2018
gettheglitter.com
Blog Post
15 Best Drugstore Moisturizers for Dry Skin

An in-depth review and guide to the best drugstore moisturizers for dry skin.

October, 16 2018
gettheglitter.com
Blog Post
15 Best Cushion Foundations for Dry Skin (2018)

An in-depth review and guide to the best cushion foundations for dry skin individuals.

October, 16 2018
gettheglitter.com
Blog Post
15 Best Eyebrow Growth Products (2018)

An in-depth review of the best eyebrow growth products to resolve sparse and thinning brow problems.

October, 23 2018
gettheglitter.com
Blog Post
15 Best Toner for Sensitive Skin (2018)

An in-depth review on the best toners for sensitive skin.

October, 15 2018
gettheglitter.com
Blog Post
15 Best Night Creams for 30s in 2018

A curated collection of the best night creams suitable for men and women in their 30s.

September, 19 2018
gettheglitter.com
Blog Post
Best Vitamin C Serums for Oily Skin

A detailed review of the best Vitamin C serums suitable for oily skin, and why it should be a mainstay in one's skincare routine.

September, 19 2018
gettheglitter.com
Blog Post
Best Liquid Illuminators: Top Product Reviews (2018 Update)

An in-depth review on the best liquid illuminators for different skin types.

August, 28 2018
gettheglitter.com
Blog Post
Best Selling Korean Skin Care: Hottest Picks in 2018

A guide to the best-selling Korean skincare products in 2018.

August, 28 2018
gettheglitter.com
Blog Post
Best Korean Moisturizers for Oily Skin: Top Picks 2018

An in-depth review on the best Korean moisturizers for oily skin types.

August, 28 2018

Hair Care

3
gettheglitter.com
Blog Post
Best Leave-In Conditioners for Black Hair: Reviews and Guide (2018)

An in-depth review of the best leave-in conditioners targeted towards black hair to help strengthen and maintain its healthy state.

July, 11 2018
gettheglitter.com
Blog Post
15 Best Conditioner for Dry Scalp (2018) – Get The Glitter

An in-depth review on the best conditioners to resolve dry scalp issues.

October, 25 2018

Celebrities & Entertainment

1

Marketing

2
PDF upload
Article
The Piano Guys - Category Creation in Classical Music

The Piano Guys is a American musical group that first gained popularity through Youtube by performing piano and cello renditions of pop songs and classical music. This article is a detailed evaluation of the band's social media activities as part of its overall CRM strategy. It also seeks to address the growing challenges faced by the band and proposed solutions to address these challenges.

September, 15 2016

Healthy Living & Positive Thinking

2
theartofel.wordpress.com
Blog Post
How to Achieve Your Goals Using Goal Hierarchy

A guide on how to utilize Goal Hierarchy to achieve one's goals.

August, 12 2018

Artworks

2
theartofel.wixsite.com
Graphic
Positive Inspiration & Healthy Habits | The Art of Fel

I used Canva tools to create this inspirational artwork which can be posted on social media platforms or used as a smartphone wallpaper.

April, 20 2018
Image upload
Graphic
Website Banner

Used Canva to create a prototype artwork for my personal blog.

January, 20 2018
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