Francis Njoroge

Content Strategist, Copywriter, Ghostwriter, Technical Writer, Writer

I will write high quality, excellent, engaging content on Marketing, software & technology, Healthcare, business, fitness and more

I’m a Senior-level Content manager & Marketing Strategist and multiple award winning business prolific writer, author, playwright, journalist and magazine columnist. I have worked at TV, Radio, Print and Internet companies for years. I’m an advisor and Keynote speaker on creativity and digital innovation.

My Copywriting responsibilities include:

Write Articles that shorten your sales cycle by clearly communicating the value of your products or services

Write Blog posts and landing pages that engage customers and increase your conversions, with SEO optimized copy that continues to build momentum by ranking on Google.

Write White papers and definitive guides that educate your target audience and help them view you as an expert advisor, and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, and are used for lead-capture.

Write Email campaigns that boost your open and click-through rates with high ROI, high Opt-ins to grow your clients email list into lifelong active customers. Email campaigns are there to pique interest, raise awareness and prompt an action. They are enticing and informative in order to help nurture leads into customers.

Write Social media posts, those limited-character tweets and witty Facebook updates

Write Case studies that help you earn prospects’ trust, move customers from “I’m not sure” to “YES!” with compelling case studies that proves why you rock. These are short articles that explain how a company helped its customers.

Write Industry reports, sometimes I have to get a bit heavy and write some hardcore reports. These are based on real research that expands upon a certain issue, industry or trend.

Write SEO Content full of high quality writing that brings high website traffic by increasing the visibility of website to users.
Other Content Type I write about:

EBooks, interviews, direct mail, emails & promotional copy, product descriptions, guides, info graphic copy, scripts, social card, social copy, press release. Recipes, email newsletter, presentations

What I Do as Content Strategists:

• Creating specifications and appropriate content for the brand’s designated audience
• Strategizing and improving content delivery and promotion
• Championing content marketing strategy across the company
• Setting guidelines for the tone, style and voice of all brand content
• Setting editorial strategy so content is consistent and compelling across all delivery streams

My Copywriter skills

• Bachelor’s degree in marketing, advertising or copywriting
• Bachelor’s degree in journalism and communication.
• Certificates; copyediting certificate, copywriting certificate, SEO copywriting certificate
• I Demonstrated success in managing a business social media presence
• I have Experience in producing copy for digital, print and broadcast channels
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook
• Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms
• I am highly creative and imaginative, and curious about clients' products or services
• I am skilled in writing clear, concise and grammatically correct copy
• I understand the different language styles that appeal to various target markets
• I have excellent interpersonal and communication skills
• work well in a team and with a range of creative people

My Proficiency:

Advertising & marketing; marketing, books; literature, business, family &; parenting, travel & adventure, health care ; science, software &; technology, finance, health & beauty, dental &; skincare, entertainment, sports &; fitness, pets &; animal, auto; vehicle, customer management, manufacturing, supply chain management, energy ; clean tech, management ; operation, small business, sales, government, entrepreneurship, home;
✍My goal is to make clients 100% satisfied and provide TOP QUALITY and WINNING WRITING for my valuable clients with perfect communication, honesty and timeliness.

My background includes:

• Working with companies such as Matrix42, Softchoice, and Forsythe Data Centers. Through agencies and resellers, I have written copy for brands such as Microsoft and Apple.
• Speaking at events including Content Marketing World, the MarketingProfs Marketing Writing Bootcamp, and MagNet: Canada’s Magazine Conference.
• Sharing B2B marketing tips, trends and best practices in blog posts for the Content Marketing Institute and Business 2 Community. My blog, is ranked #4 in Feedburner’s list of the Top 100 B2B Marketing Blogs in 2017 and 2018.
Making it on the Online Marketing Institute’s list of the, “Top 40+ Digital Strategist in Marketing for 2014.”
I have helped my clients:
• Generate leads and sales through search engine and social media platforms across the globe
• Build brand awareness and establish important business relationships online
• Drive traffic growth and visibility for priority keywords and themes their target audience search for online
• Defend their online brand against the competition
• Become more proficient with search & social through communication & education on strategies.
• I’ve helped leading B2B brands capture buyers’ attention, I write copies that engage B2B leads and Boosts your Revenue.
• I helped to develop the University of Toronto’s continuing education course in Strategic Copywriting.



Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Presentation, Illustration, Script, Commercial, Recipe, Landing Page, Checklist
More Information
University of Texas , Austin, M.A., M.A. in Advertising
University of Toronto, bachelor degree in copywriting
Digital Marketer, Certified Content Marketing Specialist
Hubspot, Inbound Certification
Hubspot, Email Marketing Certification
Hubspot, Social Media Certification
New York, NY, USA|English
Publications
N/A

Real Estate

6

Beauty

8

Legal

3

Education & Employment

3

Auto Insurance

3

Fitness

1

Health

1

Relationships

3

Lead Generation

7

Nutrition

3

Travel & Adventure

4

Family & Parenting

3

Dental & Skincare

3

Sports & Fitness

3
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