Gail McCall

Copy Editor, Copywriter, Editor, Technical Writer, Writer

Technical, Blog, and Marketing Copy Writer with Business Operations Expertise

In my last career incarnation, I spent 15 years as an operations manager for a book publishing company. But the reason I went into publishing in the first place was to put my degree in English and Creative Writing to work. Sometimes you have to take the path that is open to you, however, so that is what I did. I have no regrets because I learned so many different aspects of running a business and was able to develop a skill set that continues to help me grow and to inform my writing.

My work thus far has been marketing copy and video scripts that are authoritative with an inspirational tone. I also excel at producing technical, step-by-step instruction manuals (including graphics) and am adept at quickly learning new programs. I am happy to either work with an established style sheet or to create one for your project. I absolutely love working in this field and can't wait to do more!
Content Types
Ad/Promotional Copy, Blog Post, Commercial, Infographic Copy, Presentation, Script, Recipe, Website Copy, Social Copy, Guide
More Information
Mills College, BA, English & Creative Writing
San Leandro, CA, USA|Languages

Published Content

Website Copy
IoT Power Solutions Web Page

Copy addressing managing battery power in the age of IoT including applications in different industries

March, 29 2019
PDF upload
CR Donation Data Import Documentation v2.pdf

User documentation for importing client's donation reports into Salesforce. I developed the solution, created the manual, and trained the end users.

September, 14 2018
Website Copy
Asset Optimization Web Page Copy for Electro Rent

Inventory Management software and service solutions from Electro Rent
Working with Dimensions

User documentation for construction professional software by Avontus called Handset Designer that works as an add-on to Microsoft Visio. Created in Atlassian Confluence, an online collaborative content creation platform. This link is to one of many pages I worked on. Note that some pages will not show my name as I may not have been the last to edit the page.

February, 21 2018
Website Copy
Connected Car web page for Electro Rent

I wrote the titles, tag lines, and content for everything in the upper part of this web page. (not the white page paragraph).

PDF upload
Website Copy

Web page content edit for new equipment purchases

PDF upload
Narrative Video
Rev5G video script live-GM.pdf

I wrote the script for this promotional video, published on the company's website

PDF upload
Blog Post
Cloud ERP.pdf

Submitted as a sample by request. Intended to be light, humorous, and not to heavily technical while still being informative.
Narrative Video
ER and 5G Innovators Paving the Way

The promotional video that I wrote the script for.

July, 10 2018
PDF upload
Narrative Video
Electro Rent Service Center Opening Presentation.pdf

I wrote the script for the narrative video presentation for the opening of a new service center.
Blog Post
Making the most out of what's on hand

My personal blog, a bit of mixology and madness

March, 10 2017
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