Gigi Yu

Content Strategist, Copy Editor, Copywriter, Editor, Writer

The Copy Queen 👑 I design words that win hearts, change minds and turn casual visitors into raving fans.


Copywriting isn't easy. It's tough. I get it. In fact, it's probably why you're here.

I'm guessing you've got the ideas, but you're struggling to find the words. What you've got feels a little clunky. Uninspired. Not you.

What you need is some sparkling word nerdery, served with a helping of consumer psychology, and a side of business savvy to create copy that will...

CONNECT TO YOUR AUDIENCE, SELL YOUR PRODUCTS & SERVICES, AND GROW YOUR BUSINESS.

Well, that's exactly what I do!

With years of experience at some of the world's biggest advertising agencies (BBDO, TBWA), I have guided KY Jelly in talking their way around taboo, counselled Mylanta through an identity crisis, recruited drivers for Mini Cooper's racing school, advised Metro Supermarkets on breaking into B2B, and helped the Australian Trade Commission spread clarity like soft butter.

Oh, and I also ran my own content driven health and wellness startup for a while, too.

My mission as a copywriter is simple: to give your words the influence and persuasion they need to powerfully connect with your people, turn prospects into profit, blog skimmers into subscribers and followers into raving fans...

Sound good? Then let's chat.




Categories
Content Types
Article, Infographic Copy, Landing Page, Social Copy, Website Copy, Direct Mail, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
Monash University, Bachelor of Business (Finance and Marketing Major)
Monash University, Diploma of Languages (Mandarin)
Melbourne VIC, Australia|English, Chinese
Publications
N/A

Published Content

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