We are belief machines. Content creates the belief.
I have been a content marketer for several years, writing everything from blog posts, in-depth researched articles, email funnels, landing pages and more.
I've not only created content for several INC 500 companies, but I've also advised many entrepreneurs on their content strategy. Some people I've helped had no clear understanding of the power of content marketing. In these cases I've helped them create a living document (marketing bible, SOPs etc.) to help them scale up.
On the other end of the spectrum, I've taken very advanced forms of content marketing and remade all the various pieces of the machine. As a company grows, often their nurture funnels stay the same despite their customers becoming different people over time. Sometimes, you need to redo the engine a bit in order to get the best results. In situations like these, I look to craft new nurturing sequences and in general find a way to make the entire brand voice holistic to that customer based off where they are in the buyer's journey.