Gregory Pogue

Copywriter

Email Marketing Copywriter -- Turn Your Email List Into A Massive Profit Generator

"Greg delivered before time! He did an excellent Job! WOW! We will surely be working together again! He as an excellent attention to details, well researched, very thorough, skilled writer. Awesome!" -Monet S., Co-founder of Savior Marketing

"Gregory was absolutely fantastic, and went above and beyond what I was expecting. The landing pages he worded for me are just what I was looking for and more. I will definitely be reaching out to work with him again in the future. Thank you so much, Gregory!" -Stephanie D., Owner of Mrs. D's Corner

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You've already done the hard part.

You've spent countless hours of hard work building your business and website. You also have an email list... but it's not where it should be.

Maybe you haven't sent an email out in months. Maybe your open rates are shockingly low, or nobody is clicking through once they open your emails. There could be a million different reasons your email list isn't generating as much money as it should be.

Managing an email list and writing compelling emails that generate revenue can be tricky. It takes a lot of practice and hard work to get good at it. But don't worry--there are some easy ways to fix it.

Here are a few pitfalls that people run into when they're write emails:

-Every email is a sales email
Not every email should be promoting something (that just causes the reader to get email fatigue). Instead, focus on providing them with valuable information or entertainment before you even bother trying to sell them. You will see your open and click-through rates increase dramatically when you do this properly.

-Boring subject lines
How do you expect people to open your emails if the subject line doesn't interest them? The best subject lines make them curious or give them a sneak-peak at some valuable information they may want to learn. A good subject line should also set up the rest of the email. If it's unrelated or poorly linked to the rest of the email, you will see your unsubscribe numbers jump.

So there's a couple of things you shouldn't be doing (although there are a million other things you should avoid). But let's take a look at some things you should be doing.

Luckily, it is pretty simple. You just need to communicate your value to your customers. The easiest way is through persuasive email copywriting and proper list management.

Let's take a look at the most effective tactics to use:

-Use emotion
People like to think they buy based off logic and not emotion, but research suggests the opposite. We actually make purchases based off of emotion and justify the purchase with logic. Emails should be written in a way that conjures an emotional response in your customers.

-Focus on the problems and desires of the customer and how your business helps them. People don't care about the features of your product. They only care about how it will make their lives better. Research is the key to knowing the exact desires and problems your customers have.

-Ask people to unsubscribe. This may sound crazy, but it actually works. In your welcome email to subscribers, tell your email list exactly who should be subscribing. In addition to that, tell them who this list is not for and who should unsubscribe. Those people were never going to buy from you anyway, and the people who were feel validated that they're in the right place.

This is just scratching the surface of the the do's and don'ts of writing emails. I could go on for all day about it because I live and breathe this stuff (don't worry I won't subject you to that).

You probably don't have time to worry about how to word an email or manage your lists. You are already busy running your company and making it better.

That's what I'm here for.

I will do the market research to find out what your customers want. Then I'll use it to write compelling emails that gets the results you've been waiting for.

I have written countless emails and email campaigns for a variety of different companies in all shapes and sizes. Whether you need a newsletter, autoresponder, drip campaign, or any other type of email, I'm your guy.

I'm familiar with most of the major email list platforms (Aweber, Mailchimp, Convertkit, etc.) and can quickly master the ones I haven't used yet.

Now, you might be looking for someone who can help you with every aspect of your marketing, not just email...

Can I tell you a secret? I do other types of copy too (landing pages, Facebook ads, case studies, press releases, etc.), although I specialize in email. It's what I'm best at and what I like doing the most. But if you need a copywriter for other parts of your sales funnel or website, I'll happily boost your conversions there too.

It's time that you stopped worrying about what to write and invest in someone that can get the results for you.

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Western Washington University, B.A. Marketing
U.S. Air Force Academy, CO 80840, USA|English, Spanish
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Email Sequences

7
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Direct Mail
BCWS - Engagement Series

Engagement email series I wrote for a instructional health seminar company.

May, 1 2018
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Direct Mail
BC - PrePurchase Email Campaign

This was a welcome equal sequence I wrote once they submitted their email address.

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Direct Mail
Maharany Emails

This is an email sequence once they submit their email on a landing page I wrote. This email sequence worked very well for them.

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Direct Mail
BC-Cart Abandonment Templates

This is a template I wrote for a customer that abandoned their shopping cart mid purchase.

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Direct Mail
Eczema Email

This was an email announcing a new product launch.

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Direct Mail
Trinity Hills Email Series

This was an email sequence that came from a landing page to capture customers.

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Direct Mail
Curious Jane FAQ & Email Sequence

This was an email sequence I wrote for a franchise marketing firm to do a better job at onboarding potential clients for their sales reps.

© ClearVoice, Inc.