Bill Grover

Copy Writer, Ghostwriter

A Direct Response Copy Writing Team of Two

Bill & Norlela Grover – Direct Response Copywriters

We are Bill & Norlela Grover, a direct response copywriting team, specializing in writing sales materials and web content for the food service industry.
We are accomplished digital marketing and direct response copywriters with over 30 years of combined experience in marketing, copywriting, management, customer support in the food industry. Our synergistic approach to your writing project means you have two perspectives ensuring your message is clear and effective.
Although we’ve spent over 8 years learning, practicing and perfecting the principles of copywriting, we found the real secret to powerful marketing is understanding your customers and knowing your Unique Selling Proposition.
We both are also members of the American Writers & Artists, Inc. (AWAI) continuously improving our skills.
Even though we are currently general copywriters writing for many industries, we are gearing towards writing for the food related industries. Here’s why:
Bill Grover – I have worked in the food service industry for over 40 years. I graduated the Culinary Institute of America in 1981. Since then:
• I have worked as a commis de cuisine to the Chef in a few restaurants and resorts in New York, Washington, D.C., Switzerland, Tampa, Florida and Nashville, Tennessee.
• Vice President of a produce processing company,
• Managed a Papa John’s Pizza and a Bruegel's Bagel store
• worked in the wholesales seafood industry
• Managed a cooking and cleaning crew on offshore oil platforms.
My experiences are unique to any copywriter serving the food industry, making it easier for me to explain why your product, service or equipment is superior to your competition.
Norlela Grover – My 30-year work background is primarily management, customer support, IT and marketing. I worked:
• over 10 years with The American Red Cross (Biomedical) as Marketing Operations Manager and Customer Service Supervisor.
• 2 years as Accreditation Manager and Volunteer Coordinator for the 16th Commonwealth Games in Kuala Lumpur.
• as a Microsoft Certified System Engineer and Microsoft Certified Trainer with more than 8 years of experience as an IT trainer.
• 10 years of secretarial and administration support in three countries.
Although we have different career paths, they helped us gain a better perspective and appreciation for marketing to a target audience. Together, we have written about many products for clients in the U.S., Canada, U.K., various European countries, New Zealand, Australia, Hong Kong and Singapore. With our insight into the different mindsets and cultures around the world, we can write effectively to your international customers and know how to find out what they want.
Our copywriting experience includes:

 Web Content
 VSL & Radio Scripts
 Email
 Direct Response Mail
 White papers
 SEO Articles
 Landing Pages
 Brochures
 Blog Posts

Portfolio
Our portfolio resides on our website, www.Groverscopywriting.com/samples. We also built www.B2BFoodWriting.com and are adding more content soon.
As independent copywriters, we are committed to writing quality copy, error-free that is delivered on time. There is no room for mediocrity. Our goal is to generate sales for our clients, maintaining a steady client base with repeat customers.
Contact Us
Email: grovers@groverscopywriting.com Skype: billgrover56
Phone: +6018-247-0853 LinkedIn: https://my.linkedin.com/in/williamgrover
A-07-02A Opal Damansara, Jln. 3/27, Sunway Damansara
47810 Petaling Jaya, Selangor, Malaysia*
* In 2016, we relocated from Ventura, California to Petaling Jaya, Malaysia for family reasons.
Categories
Content Types
Ad/Promotional Copy, Blog Post, Direct Mail, Explainer Video, Landing Page, Website Copy, Script
More Information
Location|Languages
Publications
N/A

Published Content

6
VSL-Canadian Debt Relief Program.pdf
PDF upload
Explainer Video
VSL-Canadian Debt Relief Program.pdf

This is a VSL script for a debt relief company.

Qualitax_LeadMagnet_5 Loopholes.pdf
PDF upload
Website Copy
Qualitax_LeadMagnet_5 Loopholes.pdf

This is a lead magnet for a tax preparation firm.

3 Email Series for Engineering Course.pdf
PDF upload
Ad/Promotional Copy
3 Email Series for Engineering Course.pdf

These three emails were the first three in a series of 12. The goal was to entice mechanical engineers to enroll in the online course.

Skincare Kit Landing Page.pdf
PDF upload
Landing Page
Skincare Kit Landing Page.pdf

I wrote this landing page or a skincare company. The goal was for the prospect to click through and buy the kit.

Stem Cell Replacement Therapy Booklet.pdf
PDF upload
Buyers Guide
Stem Cell Replacement Therapy Booklet.pdf

I researched and wrote the copy. The goal was to educate and entice the prospects to call for an apointment.

Ice Vending and the Convenience Industry Draft 1a.pdf
PDF upload
Blog Post
Ice Vending and the Convenience Industry Draft 1a.pdf

This was an advertorial piece to sell the ice machine.

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