Roxanna Guilford-Blake

Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer

Experienced health writer translates complex concepts into compelling copy

I’m an enthusiastic, award-winning writer with expertise in healthcare/medicine--including health IT, health policy and consumer/patient engagement. I’m experienced; I’ve been a full-time professional writer for 20+ years. As a journalist, I learned to write a good, tight article. As a director of strategic communications, I helped clients tell compelling stories and engage their audiences. As a freelancer, I do all of that, and more. I write blogs, whitepapers, articles, Q&As, web copy, infographic text, summaries -- you get the idea.

Although my primary areas of focus are life sciences, health and medicine (B2B and B2C), I have covered everything from real estate to crisis communication. Topics I've recently covered include IoT, machine learning, blockchain, cardiovascular medicine, clinical trials, Alzheimer's disease, shingles, insurance, CMS, cognitive bias, physician shortages, Stark and developing resiliency.

Let me help you tell your story.

Content Types
Article, Whitepaper, Blog Post, Case Study, Website Copy, Interview, Press Release
More Information
Davidson College, BA
Emory, MTS
Atlanta, GA, USA|Languages

Health and the business of healthcare

Blog Post
Where have all the children gone? Census undercounts render a million children invisible

Ghostwritten blog on how Census undercounts children.

November 8th, 2018
Playing the Long Game: Connect & Collaborate to Tackle Social Determinants of Health
March 8th, 2019
After Shocks: Protocols & Programming Will Be Key to Optimizing ICD Use

Article on ICD shocks

July 16th, 2018
cmm issue brief.pdf

Comprehensive medication management: What we've learned from community pharmacies.

Topic: Comprehensive medication management and the role of the pharmacist in patient care. (Ghosted)

Report on comprehensive medication management, written jointly with colleague.
When Patients Can’t Afford Care: Tackling the Rising & Shifting Costs of Healthcare

Article on healthcare costs: Patients are responsible for a growing portion of healthcare costs. In some cases, that responsibility has become untenable, leading patients to delay or avoid care, or to leave their providers with unpaid bills.

September 18th, 2018
8 HIE Implementation Barriers Detailed
October 5th, 2010
Healthcare organizations recognized for promoting workplace wellness initiatives
June 22nd, 2010
Consumers who buy their own insurance face steep hikes

News article on rising cost of health insurance pre-ACA.

June 22nd, 2010
Tackling the Rural Access Crisis: Cardiologists Will Need an Array of Tools to Meet Patients’ Needs

Cardiology shortages in rural areas

July 16th, 2018
Health is health: Tearing down the silos – Monument Health

Clinical trials/research

Memory games in the elderly --Family Practice News.pdf

Coverage of a study about how memory games can help seniors with memory issues.
End-of-Life Pain Widespread, Potentially Controllable

Covering research on end-of-life pain.

Behavioral health/social determinants of health

Rocky Mountain Health Plans

A ghostwritten piece on pediatrician efforts to improve early childhood literacy.

July 1st, 2017
Clinical Psy. News - Men and Depression.pdf

Article for Geriatric Psychiatry on research into senior men and depression

Technology and health IT

Ad/Promotional Copy
MedAllies sell sheet.pdf

Promotional copy for Direct Project HIT product.
RMHP-Patient Centered Data Home.pdf

This whitepaper describes a new approach to health IT and health information exchange--the Patient-Centered Data Home.

A profile for the Atlanta Business Chronicle of a former Georgia Tech professor who was one of the pioneers in fractals.

Essays and blog posts

Blog Post
Medical Device Daily Contributing Writer

Attempts to "perkify" breast cancer with pink ribbons, pink tops on yogurt, pink magnetic ribbons, pink ad nauseam can distract us from this: Cancer is an ugly, insidious disease.

October 28th, 2009
Blog Post
Get strong! 4 ways to build your mental resilience
August 29th, 2017
Blog Post
Rescuing A Princess: A Personal Story

A sweet fluff piece about my sweet fluffy dog.

March 16th, 2018
Blog Post
Not The Salsa and Guacamole!

Guacamole and food poisoning --but still eating it!

July 15th, 2010

other published content


This is a collection of articles and interview from the PR industry newsletter The Firm Voice," published by the Council of Public Relations Firms. I wrote many of the article and conducted many of the interviews.

Arts and crafts

Website Copy

Description of local polymer clay guild --and of polymer clay.
Blog Post
Roxanna Guilford-Blake: Polymer Clay Artist

This isn't about "fine" art. It's about my art. A gallery owner asked me to write about polymer clay, and I did.

June 20th, 2011

property taxes and real estate

Energy issues, global economics and your valuation - Part 1
May 8th, 2009
$225-Mil Symphony Center Still on Track But No Ground-Breaking Date Set
October 30th, 2001
Star Search

Basic tips article on recruiting, hiring and retaining to performers. For Commercial Investment Real Estate magazine.
A Maturing Market

The impact of the Boomers on the senior-housing market

© ClearVoice, Inc.