Roxanna Guilford-Blake

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer

Experienced writer translates complex concepts into compelling copy, on deadline

I’m an enthusiastic, award-winning writer with expertise in healthcare/medicine, technology, policy and consumer/employee/patient engagement. I’m experienced; in fact, I’ve been a full-time professional writer for more than 20 years. As a journalist, I learned to write a good, tight article. As a director of strategic communications, I used that expertise to help clients tell compelling stories and engage their audiences. As a freelancer and small-business owner, I understand the importance of value and deadlines. And because I’m a word nerd, I’ll keep shaping the copy until it’s precisely what you want.

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You won’t find many bylines on my later work: Clients pay me to tell their stories and communicate to their audiences. Although my primary areas of focus are life sciences, health and medicine (B2B and B2C), I have written about everything from real estate to crisis communication. Topics I've recently covered include IoT, machine learning, blockchain, cardiovascular medicine, clinical trials, Alzheimer's disease, shingles, insurance, CMS, cognitive bias, physician shortages, Stark and developing resiliency.

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Let me help you tell your story.





Categories
Content Types
Article, Whitepaper, Blog Post, Case Study, Website Copy, Interview, Press Release
More Information
Davidson College, BA
Emory, MTS
Location|Languages
Publications

The business of healthcare

4
When Patients Can’t Afford Care: Tackling the Rising & Shifting Costs of Healthcare
cardiovascularbusiness.comArticle
When Patients Can’t Afford Care: Tackling the Rising & Shifting Costs of Healthcare

Article on healthcare costs: Patients are responsible for a growing portion of healthcare costs. In some cases, that responsibility has become untenable, leading patients to delay or avoid care, or to leave their providers with unpaid bills.

September, 18 2018
Health is health: Tearing down the silos – Monument Health
monumenthealth.netArticle
Health is health: Tearing down the silos – Monument Health

Published Content

15
Consumers who buy their own insurance face steep hikes
fiercehealthcare.comArticle
Consumers who buy their own insurance face steep hikes
June, 22 2010
Hypochondria: My Occupational Disease
youandmemagazine.comArticle
Hypochondria: My Occupational Disease
January, 17 2010
Healthcare organizations recognized for promoting workplace wellness initiatives
fiercehealthcare.comArticle
Healthcare organizations recognized for promoting workplace wellness initiatives
June, 22 2010
Not The Salsa and Guacamole!
egmnblog.wordpress.comArticle
Not The Salsa and Guacamole!
July, 15 2010
CPF-Forecast-brief-final.pdf
drive.google.comWhitepaper
CPF-Forecast-brief-final.pdf

Topic: Comprehensive medication management and the role of the pharmacist in patient care. (Ghosted)

cmm issue brief.pdf
drive.google.comWhitepaper
cmm issue brief.pdf
Firm-Voice-Compendium.pdf
drive.google.comArticle
Firm-Voice-Compendium.pdf

This is a collection of articles and interview from the PR industry newsletter The Firm Voice," published by the Council of Public Relations Firms. I wrote many of the article and conducted many of the interviews.

GetTheMedicationsRight.v22final-5.20.pdf
drive.google.comArticle
GetTheMedicationsRight.v22final-5.20.pdf
End-of-Life Pain Widespread, Potentially Controllable
healthleadersmedia.comArticle
End-of-Life Pain Widespread, Potentially Controllable

Behavioral and mental health

5
Memory games in the elderly --Family Practice News.pdf
drive.google.comArticle
Memory games in the elderly --Family Practice News.pdf

Coverage of a study about how memory games can help seniors with memory issues.

Get strong! 4 ways to build your mental resilience
paulameir.comBlog Post
Get strong! 4 ways to build your mental resilience
August, 29 2017
Clinical Psy. News - Men and Depression.pdf
drive.google.comArticle
Clinical Psy. News - Men and Depression.pdf

Article for Geriatric Psychiatry on research into senior men and depression

Arts and crafts

2
About GAPCG
gapcg.orgWebsite Copy
About GAPCG

Description of local polymer clay guild --and of polymer clay.

Roxanna Guilford-Blake: Polymer Clay Artist
patch.comBlog Post
Roxanna Guilford-Blake: Polymer Clay Artist

This isn't about "fine" art. It's about my art. A gallery owner asked me to write about polymer clay, and I did.

June, 20 2011

property taxes and real estate

4
Energy issues, global economics and your valuation - Part 1
property-tax.comArticle
Energy issues, global economics and your valuation - Part 1
May, 8 2009
$225-Mil Symphony Center Still on Track But No Ground-Breaking Date Set
globest.comArticle
$225-Mil Symphony Center Still on Track But No Ground-Breaking Date Set
October, 30 2001
Star Search
ccim.comArticle
Star Search

Basic tips article on recruiting, hiring and retaining to performers. For Commercial Investment Real Estate magazine.

A Maturing Market
ccim.comArticle
A Maturing Market

Technology and health IT

1
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