Roxanna Guilford-Blake

Content Strategist, Copy Editor, Copy Writer, Developmental Editor, Editor, Ghostwriter, Writer

Experienced writer translates complex concepts into compelling copy, on deadline

I’m an enthusiastic, award-winning communications pro with expertise in healthcare, technology, policy and consumer/employee engagement. You won’t find many bylines on my later work: Clients pay me to tell their stories and communicate to their audiences. Although my primary focus is healthcare, I have written about everything from real estate to crisis communication. Topics I've recently written about include IoT, blockchain, cardiovascular medical practice, clinical trials, Alzheimer's disease, shingles, inbound vs. outbound marketing, cognitive bias, physician shortages and developing resiliency.


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I’m experienced; in fact, I’ve been a full-time professional writer for more than 20 years. As a journalist, I learned to write a good, tight story. As a director of strategic communications, I used that expertise to help clients tell compelling stories and engage their audiences. As a freelancer and small-business owner, I understand the importance of value and deadlines. And because I’m a word nerd, I’ll keep shaping the copy until it’s precisely what you want.
Categories
Content Types
Article, Whitepaper, Blog Post, Case Study, Website Copy, Interview, Press Release
More Information
Davidson College, BA
Emory, MTS
Location|Languages
Publications

Published Content

28
Avoid Enrollment Pitfalls: Find Your Best-fit Clinical Trial Sites
insights.wcgclinical.com
Avoid Enrollment Pitfalls: Find Your Best-fit Clinical Trial Sites

Ghostwritten whitepaper on selecting a clinical trial site.

How I Got This Job: Director of Strategic Communications
thebillfold.comBlog Post
How I Got This Job: Director of Strategic Communications

This was an assigned piece about how I landed my current job.

November, 8 2017
Rocky Mountain Health Plans
rmhpcommunity.orgWhitepaper
Rocky Mountain Health Plans

A piece on pediatrician efforts to improve early childhood literacy.

July, 1 2017
Consumers who buy their own insurance face steep hikes
fiercehealthcare.comArticle
Consumers who buy their own insurance face steep hikes
June, 22 2010
Healthcare organizations recognized for promoting workplace wellness initiatives
fiercehealthcare.comArticle
Healthcare organizations recognized for promoting workplace wellness initiatives
June, 22 2010
Firm-Voice-Compendium.pdf
drive.google.comArticle
Firm-Voice-Compendium.pdf

This is a collection of articles and interview from the PR industry newsletter The Firm Voice," published by the Council of Public Relations Firms. I wrote many of the article and conducted many of the interviews.

GetTheMedicationsRight.v22final-5.20.pdf
drive.google.comArticle
GetTheMedicationsRight.v22final-5.20.pdf
Clinical Psy. News - Men and Depression.pdf
drive.google.comArticle
Clinical Psy. News - Men and Depression.pdf
Energy issues, global economics and your valuation - Part 1
property-tax.comArticle
Energy issues, global economics and your valuation - Part 1
May, 8 2009
Star Search
ccim.comArticle
Star Search

Basic tips article on recruiting, hiring and retaining to performers. For Commercial Investment Real Estate magazine.

mdedge.comArticle
End-of-Life Pain Widespread, Potentially Controllable
healthleadersmedia.comArticle
End-of-Life Pain Widespread, Potentially Controllable
A Maturing Market
ccim.comArticle
A Maturing Market
© ClearVoice, Inc.