As a Manhattan native notable for my accomplishments in sports marketing and celebrity branding, I am certain my experience in brand marketing, leadership, and management will amplify Royal Caribbean’s brand communications department.
With a Master of Science from New York University in Research in the Social Sciences, I began my career working with professional athletes to establish their brand identities online. I focused on equestrian sports in Manhattan and Palm Beach, and eventually expanded my reach by developing a brand positioning strategy that delivered a consistent vision and message across all marketing mediums for my celebrity clients.
In 2018, I became a partner and the Chief Marketing Officer of the agency. I lead Mixed Digital’s Branding Department and am the key figure in driving growth, with a core focus on defining commercial brand propositions and delivering innovative partnerships.
The energy and enthusiasm I bring to my agency, and my clients in my leadership role continuously help brands carve out the mindshare they seek to own in the market.
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Interview, Product Description, Case Study, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Guide, Presentation, Social Card, Infographic
New York University, M.S. Research, Social Sciences
New York University, B.S. Social Sciences
Palm Beach, FL, USA|English
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