Heather Dauterive

Copywriter, Editor, Writer, Content Strategist

Content Strategist & Copywriter | Travel, Lifestyle, Health, Video, Streaming TV

Don't be fooled by Heather’s limited portfolio. By day she wears many creative hats as an Emmy award-winning Senior Brand Marketing Producer for a local TV News Station. In her free time, she’s birthing a new career as a web copywriter, content strategist, freelance video producer/editor, and social media marketer.

With 14+ years of marketing and decades of creative writing experience, mundane topics are no match for this wordsmith. Currently, Heather specializes in niche writing targeted to meeting and event planners but is looking to grow in travel, lifestyle, and health. Her work is well-researched, professional, on-brand, and on time.  She is also an excellent communicator.

Web Content Specialties: landing pages| blogs |long-form articles |email newsletters |social posts | ad copy|whitepapers.

Video & Social Media Specialties: Commercial and ad copy | produce corporate, product, and narrative video | typography design and video editing for infographic copy | social videos and promo videos for websites.

What people are saying about Heather:

"Heather dives into the topic. She provides impressive results through research and fact-checking, which is crucial for our content strategy. She easily adapted to our brand's voice, creating short, informative, and non-boring texts. I recommend her to everyone searching for a responsible and professional writer." - Anastasia Sorokina, Senior Content Manager | Simple App

"Heather has been a treasure to our agency. Her writing style has a way of breathing life and interest into even the most lackluster of topics – and I’ve thrown several her way. Her ability to adapt her voice and tone for our different clients and brands has been invaluable. She’s responsive, professional, thorough, and I couldn’t recommend her more." - Kerrie Yancey, Content Strategist | Digital Edge Marketing Agency
Categories
Content Types
General Video, Social Copy, Website Copy, Social Video, Blog Post, Email Newsletter, Infographic Copy, Product Video, Article, Script, Corporate Video, Explainer Video, Whitepaper, Video, Landing Page
More Information
Loyola University New Orleans, Louisiana, BA - Communications - Broadcast Production/ Minor - English Writing
Jacksonville, FL, USA|English
Publications
N/A

Simple APP

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Article
BingeEating_SimpleApp_pic.jpg

This is an article for Simple APP a fasting & nutrition App. I added the picture for posting purposes here because the content is in-app only.

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Article
FoodAsReward_SimpleAPP_pic.jpg

This is an article for Simple APP a fasting & nutrition App. I added the picture for posting purposes here because the content is in-app only.

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Article
DietSoda_SimpleApp_pic.jpg

This is an article for Simple APP a fasting & nutrition App. I added the picture for posting purposes here because the content is in-app only.

Published Content

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places.travel
Article
5 Haunted Hotels That Will Have You Sleeping With The Light On

This was a fun article to write! I researched haunted hotels you can stay in, but also made sure I didn't duplicate what was already on the site.

October 4th, 2019
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Blog Post
FW_ExtendedStay.jpg

Ghostwritten for Digital Edge, this is a typical blog for meeting planners. For this article, I was given the topic and links.

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Blog Post
FortWorth_5 Meeting Venues.jpg

Ghostwritten for Digital Edge, this is a typical blog for meeting planners. For this article I was given the topic and links.

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PC FUNs.jpg
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Blog Post
PC BLOG_Unique Activities.jpg

I was asked by my content strategist not to link back to the blog itself, but it's easy to find on Park City's Meetings Page. This was a fun assignment. I was given an outline, and links to web pages. However, I dug deeper throughout the site to get a feel for their voice.

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Blog Post
IncentiveVSCashBlog.jpg

This is another blog for Park City. I was given the subject and links to websites. I did extra research for this blog because many of the attendees are millennials. I felt it was important to highlight the difference in how they see cash verses incentives.

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Landing Page
LCMS Intro Page.jpg

This client offers music lessons for students in Georgia and online. I was tasked with identifying keywords, increasing her SEO, and rewriting several of her pages. The changes we made worked. She has a higher ranking. She has since made more changes, but this was my reworked landing page.

Promo Email Newsletters

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Email Newsletter
Christmas Eve.jpg

This is a recipe-driven email newsletter for Aletheia Digital. It is for an appliance client, so the copy reflects using the items the client sells. I am given the outline and links.

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Email Newsletter
Stuffing vs dressing.jpg

This is a recipe-driven email newsletter for Aletheia Digital. It is for an appliance client, so the copy reflects using the items the client sells. I am given the outline and links.

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Email Newsletter
AmeliaIsland_July2019_Email.pdf

Amelia Island has a very distinct brand and specific language they use to entice planners. This newsletter highlights the deals available for meeting groups and two experiences that are unique to Amelia Island.

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Email Newsletter
EGR_June2019_Email.pdf

This newsletter is targeted towards meeting planners. It highlights two unique experiences offered by Experience Grand Rapids, as well as a CTA.

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Email Newsletter
VSP_March2019_Email.pdf

Great information for planners and plenty of CTAs for this Spokane email. The site visit giveaway is at the top, followed by several city highlights and travel information.

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Email Newsletter
Dublin_March2019_Email.pdf

This newsletter is targeted towards meeting planners. It highlights their site giveaway, what planners can expect from Dublin's team and the all-important hotels. It is one of my favorite brands to write!

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Email Newsletter
EGR_March2019_Email.pdf

This newsletter is targeted towards meeting planners. It Grand Rapids, exciting site visit giveaway, the importance of being a "green" city and two CTAs.

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Email Newsletter
EGR_Feb2019_Email.pdf

My first email newsletter for Grand Rapids. At the top is the ever-exciting site visit giveaway, as well as highlighting their special club for craft beer fans and the latest posts in the meeting planners blog.

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Email Newsletter
Dublin_Feb2019_Email.pdf

This was my first email newsletter I had written for Digital Edge. The strategist said they had strong CTRs. Again, I am highlighting the site visit, their famous greens, a redesign on a hotel and a new restaurant. Love the fun language!

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