Heather Johnson

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Photographer, Technical Writer, Writer, Managing Editor

Anything worth doing is worth doing well.

Eighteen years of experience in the fields of journalism, communications and public relations. Background includes working as a news director/web manager/on-air personality for a radio station, serving as a reporter and photographer for a daily newspaper, and currently, as the public information specialist for Mid-Plains Community College. Current role includes being responsible for writing press releases, content creation for marketing materials, editing, photography, overseeing the college's social media accounts and serving as the liaison between the college and media outlets.

Winner of six national competitions in the categories of writing, photography, public relations, social media marketing and videography in addition to numerous state and regional competitions.

Freelancer for local, regional and national publications as well as individual organizations.

Skills include writing, photography, social media marketing, content creation, editing, public relations, crisis communications and public speaking. Skilled in Lightroom, Photoshop, Audition, Premiere, InDesign, Illustrator and all other programs in the Adobe Creative Suite. Also proficient in Word, Excel, any content management system and digital cameras.
Categories
Content Types
Whitepaper, Social Copy, Website Copy, Interview, Product Description, Press Release, Ad/Promotional Copy, Script, Headshot, Corporate Photo, General Photo, News Photography, Candid Photography, Studio Photography, Product Photography, Commercial
More Information
North Platte, NE USA|English
Publications
N/A

Published Content

10
nptelegraph.com
Article
Popcorn Bride

This feature was written for a daily newspaper. It introduced readers to a WWII era woman who her met her husband via a popcorn ball.

December 31st, 2010
nptelegraph.com
Article
USDA tightens slaughter transport rules

This story was written for a daily newspaper to inform readers about regulations regarding horses bound for slaughter.

October 5th, 2011
nptelegraph.com
Article
Critics: National animal welfare group doesn't support shelters

This article was written for a daily newspaper to shed light the amount of money a national animal rights group actually contributed to local shelters.

October 27th, 2011
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Article
War-torn country to benefit from old MPCC computers

This feel-good story was written as a press release to promote a community service project conducted by a college in Nebraska. It was picked up by media outlets around the world.

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News Photography
Auto Body News photo

This photo was taken for the national publication Auto Body News to promote a college Auto Body program. It accompanied a news story published by the magazine.

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Article
USA Today story

This article is a direct result of a media pitch, that included a press release, about a community college's new therapy dog. Media outlets across the world picked it up and published it on their websites, social media accounts and print publications

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News Photography
Basketball at NPCC

This sports photo was taken to promote the basketball program at a community college and also for use with a press release.

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Product Photography
Welding1.jpg

This photo was used to promote the welding program at a community college in Nebraska.

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Article
Career Focus - Academic Transfer issue

This mailed piece was designed to promote academic transfer classes throughout a community college's 18-county service area. I was responsible for the design as well as all aspects of content creation, including stories and photography. I also edited the magazine.

mpcc.edu
Article
College bids farewell to “Mr. Mid-Plains”

This story was written to honor a man who dedicated much of his life to the promotion of higher education. It was produced as a press release for a community college and picked up by numerous media outlets.

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