Heather Kenny

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Writing, editing, interviewing, and research--all in one convenient human package.

I'm an experienced writer and editor with an established record of creating high-quality and engaging original B2B and B2C content (articles, blog posts, case studies, research reports, white papers, infographics) for companies in education, technology, healthcare, and more. With both a detail-oriented focus and a high-level perspective on content marketing, I help organizations define their messaging and achieve their strategic goals, increasing their visibility and engagement.

I also write about travel, food and drink, design, and style for media outlets including the Chicago Reader, Chicago Public Radio, Crain's Chicago Business, and Orbitz.

• Enthusiastic and curious interviewer and researcher
• Expert knowledge of best practices and tools for successful creative projects and teamwork
• Grammar whiz and spelling bee champion
• Oxford comma fan, but willing to convert to AP style for the right organization
Content Types
Article, Blog Post, Ebook, Website Copy, Interview, Case Study, Press Release, Infographic Copy, Email Newsletter, Landing Page, Checklist
More Information
Northwestern University, BA in English
Queens University of Charlotte, MA in Communication
Chicago, IL, USA|English

Published Content

Precision Scheduled Railroading (PSR) and Its Impact on the Plastics Industry
November 12th, 2019
What Can Content Marketing Do for Your Institution?

I explain the value of content writing as a tool for marketing, branding, and thought leadership.

October 18th, 2019
Why Online Programs Won’t Cannibalize On-Campus Programs

Many of Wiley Education Services' potential higher education partners were concerned that online programs would take students away from their on-campus programs. This article explains why such fears are unfounded.

June 4th, 2018
Blog Post
7 essential Lisbon photos you can’t leave town without

I fell in love with Lisbon and wrote about some of the places for great views of the city.

May 24th, 2016
A fine-dinner finish: That's amari

This piece explains various types of amaro, a highly alcoholic after-dinner drink in Italian cuisine and culture.

November 19th, 2005
Blog Post
These are Wisconsin’s most charming small towns to visit

I wrote about some charming towns in Wisconsin for the Orbitz travel blog. This piece gained a lot of traction after the Netflix series "Making a Murderer," about a notorious Wisconsin murder case, came out. Go figure.

January 27th, 2016
Case Study
Ingenta Edify – BSAVA case study

This case study needed careful editing and revising to translate the concepts and terminology related to Ingenta Edify, a digital content management system and publishing platform.

Sequencing and Scaffolding: A Multi-Level Approach to Online Course Design

I heavily edited and revised this piece authored by a professor on her approach to course design.

May 21st, 2019
Infographic Copy
The 3 Types of Graduate Students

This infographic simplifies the finding of a research report on the main characteristics of three groups of adult learners seeking a graduate degree.

October 18th, 2019
Case Study
The Strategy: Boost Visibility with a Streamlined Online Presence

This is a case study of how a proprietary online platform helped Indiana University Online increase its lead generation and application rates.

August 2nd, 2019
Enrollment Trends: Creating a Better Digital Experience for Earlier Engagement

I was a ghostwriter for a senior leader at Wiley on this article detailing the company's digital enrollment strategy.

October 18th, 2019
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