Heather Moorefield

Content Strategist, Copy Editor, Copywriter, Editor, Graphic Designer, Writer

Experienced social media and grass-roots marketer focusing on building a loyal online community around a brand.

For the past 5 years, I have managed the social media and online reputation of a 24 hour emergency and specialty veterinary clinic. My focus at the start was building an audience and encouraging engagement. The Facebook page now has a very loyal following of over 8,000 people who regularly engage with the page, I am able to facilitate appointments through messenger and convert people who have never heard of us before into clients.

My interest in social media comes from my obsessive nature. I love posting quality content and watching the likes and comments come in. If a post does not do as well as I had hoped, I also love analyzing why and coming up with new strategies that work.
Content Types
Guide, General Photo, General Video, Social Copy, Website Copy, Social Video, Blog Post, Graphic
More Information
Virginia Commonwealth University, B.S. in Psychology
University of Richmond, Certificate in Information Systems
Richmond, VA, USA|English

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