Helen Iatrou

Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Photographer

Tourism and leisure marine content marketing writer | Journalist | Travel, lifestyle and sailing writer

Weaving words into content that engages the reader at the critical introduction, keeps them reading till the final word and sparks a connection that makes that content memorable for them. That is the ultimate goal, right?
I am a skilled freelance tourism and leisure marine content marketing writer, trained journalist, eagle-eyed copy editor and travel, lifestyle and sailing writer. I possess extensive experience in media at all editorial levels, from writer and copy editor to managing editor.
I am available for content writing, copy editing and strategic marketing on a wide array of subject matter. I have niche expertise in tourism, travel destinations and experiences, lifestyle and marine tourism.
I create striking written content, particularly for tourism companies and destination marketing organisations, yachting, marine and lifestyle brands, content marketing agencies and PR companies. I work with companies of all sizes, from SMEs to industry giants.
A university-trained journalist, I hit the ground running working various reporting beats until I found my niche in tourism and travel. I later deep dived into media relations and marketing, working for the public sector and then for the tourism industry.
Motivated by a desire to throw the spotlight on Greece's then-sluggish tourism industry which, today, attracts 30 million annual visitors, I worked as a tourism news reporter. Later, I took on the challenge of showcasing Athens to the world's biggest and most influential media in the run-up to the Athens 2004 Olympic Games as part of a small media relations team within a municipal body.
During the height of Greece's economic crisis, I reported from Athens for Reuters TV, where I further sharpened my reporting chops.
I then took a media relations role in a privately-run organisation determined to change perceptions of Greece as a travel destination and innovatively showcase Greek destinations and experience to an increasingly knowledgeable international audience.
Journalism has always been my first professional love so I decided to make the leap back into content. Having worked successfully on both sides of the fence – that of the media and that of media relations / marketing, I can fully comprehend both brand needs and the needs of editors.
I have cultivated excellent industry connections, enjoy interviewing interesting personalities and produce well-researched, tightly-written content on deadline.
I am especially interested in copywriting and content marketing projects for travel companies, tourism boards, destination marketing organisations, marine and yachting brands.
Current clients include Marriott International, The Luxury Collection resorts, Design Hotels properties, Outrigger Hotels and Resorts, the European Commission and Intrasoft.
Separately, I write editorial news, features and reviews on travel, lifestyle - particularly all things nautical, mainland coastal destinations, islands, sailing destinations and experiences, sailing yachts, water and land adventures, gastronomy, culture, luxury travel, ecotourism, wildlife and couple destinations, among other topics. I also write tourism industry news.
I have worked full-time and on a freelance basis for a wide range of news, travel, lifestyle and business media outlets. Today, I contribute to titles including The Telegraph (UK), National Geographic Travel online, TripSavvy and The National (UAE).
I have produced news stories and features for media ranging from Reuters to national dailies in the UK, including The Times and The Sunday Times, lifestyle and business magazines and websites, as well as travel guides such as Bradman's Business Guide, Eyewitness Guides and AA Publishing.
One of very few native English-speaking tourism and leisure marine content marketers and travel and lifestyle writers based in Greece year-round, I possess insider knowledge of the country and its tourism industry, and possess a strong network of contacts.

Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Guide, Presentation, Page Layout, Landing Page, Checklist
More Information
University of Queensland, Brisbane, Australia, Bachelor of Arts - Double Major in Journalism
Athens, Greece|English
Publications
N/A

Published Content

36
outrigger.com
Blog Post
The 6 Most Instagrammable Beaches: Hawaii Edition
October 9th, 2019
telegraph.co.uk
Guide
48 hours in . . . Rhodes, an insider guide to the Island of the Knights
October 18th, 2019
telegraph.co.uk
Article
The best nightlife in Rhodes, from open-air dance bars to hidden speakeasies
September 5th, 2019
telegraph.co.uk
Where to eat in Rhodes, from refined seaside spots to village tavernas
August 28th, 2019
telegraph.co.uk
Article
10 wonderful beaches in Rhodes, from bustling seaside resorts to secret bays
August 22nd, 2019
telegraph.co.uk
Article
10 fantastic things to do in Rhodes, from vineyard visits to coastal hiking
August 22nd, 2019
telegraph.co.uk
Article
Kókkini Porta Rossa - Rhodes, Greece
September 27th, 2019
telegraph.co.uk
Article
Lindos Blu Luxury Hotel & Suites - Rhodes, Greece
September 27th, 2019
telegraph.co.uk
Article
Amada Colossos Resort - Rhodes, Greece

Amada Colossos Resort, long a beachfront family holiday favourite in Rhodes, has undergone a renovation in which no expense has been spared to create an all-inclusive hotel aiming to please both couples and kids. Babysitting allows parents to retreat to the serenity of the spa, while a water park entertains all ages.

October 23rd, 2019
telegraph.co.uk
Guide
48 hours in. . . Corfu, an insider guide to the queen of the Ionian
August 16th, 2019
telegraph.co.uk
Article
10 delightful things to do in Corfu, from stunning hikes to sunset sailing trips
August 22nd, 2019
telegraph.co.uk
Article
Where to eat in Corfu, from romantic courtyards to waterfront tavernas
August 22nd, 2019
telegraph.co.uk
Article
10 beautiful beaches in Corfu, from sandy stretches to emerald waters
August 22nd, 2019
telegraph.co.uk
Article
Where to drink in Corfu, from chic bars to sunset beach parties
August 22nd, 2019
telegraph.co.uk
Article
Domes Miramare Corfu - Corfu, Greece
August 3rd, 2019
telegraph.co.uk
Article
Rodostamo Hotel & Spa - Corfu, Greece
August 2nd, 2019
telegraph.co.uk
Article
MarBella Nido Suite Hotel & Villas - Corfu, Greece
August 1st, 2019
traveler.marriott.com
Article
Things to Do in Rhodes With Kids | Marriott Bonvoy Traveler
April 1st, 2019
traveler.marriott.com
Article
Destination Weddings in Greece | Marriott Bonvoy Traveler
April 10th, 2019
traveler.marriott.com
Article
Tour New Greek Vineyards | Marriott Bonvoy Traveler
March 4th, 2019
traveler.marriott.com
Article
How To Spend 24 Hours in Athens | Marriott Traveler

As an Athens insider, I was commissioned to write this for Marriott's online travel magazine Marriott Bonvoy Traveler.

March 7th, 2019
traveler.marriott.com
Article
How To Relax in Mykonos, Greece | Marriott Traveler

As a Greece insider, I was commissioned to write this for Marriott's online travel magazine Marriott Bonvoy Traveler.

traveler.marriott.com
Article
How to Stay #FitForLife: What to Do in Greece | Marriott TRAVELER

As a Greece insider, I was commissioned to write this for Marriott's online travel magazine Marriott Bonvoy Traveler.

nationalgeographic.com
Article
Everything to Know About Athens

First part of two-part travel destination feature series on Athens for National Geographic Travel online

July 1st, 2018
nationalgeographic.com
Article
Discover the Best of Athens

Second part of two-part travel destination feature series on Athens for National Geographic Travel online

July 1st, 2018
discovergreece.com
Article
Holidays in Greece: Ingredients of a dream vacation
January 1st, 2019
discovergreece.com
Website Copy
Top things to do when in Corfu

Website copy on Corfu island for tourism marketing organisation Marketing Greece's travel consumer website Discover Greece

telegraph.co.uk
Article
The best budget Mediterranean hotels

I contributed to this hotel feature published in The Telegraph (UK).

June 18th, 2018
telegraph.co.uk
Article
The Met Hotel - Thessaloniki, Greece

Hotel review

telegraph.co.uk
Article
Afitis Boutique Hotel - Halkidiki, Greece

Hotel review

telegraph.co.uk
Article
Salt Suites & Executive Rooms - Milos, Greece

Hotel review

telegraph.co.uk
Article
Castellano Village - Astypalea, Greece
September 5th, 2017
telegraph.co.uk
Article
Avaton Luxury Villas Resort - Halkidiki, Greece

Hotel review

thenational.ae
Article
Where to eat, sleep and shop in Halkidiki, Greece
September 6th, 2018
thenational.ae
Article
Where to eat, sleep and shop in Thessaloniki, Greece
June 1st, 2018
insightguides.com
Article
The most romantic places on earth

I contributed my insider knowledge of Greece's Milos island for this article published on the Insight Guides website.

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