Helen Iatrou

Weaving words into content that engages the reader at the critical introduction, keeps them reading till the final word and sparks a connection that makes that content memorable for them. That is the ultimate goal, right?
I am a skilled freelance writer focusing mostly on tourism and yachting content marketing, a trained journalist, eagle-eyed copy editor and travel, lifestyle and sailing writer. I possess extensive experience in media at all editorial levels, from writer and copy editor to managing editor.
I am available for content writing, copy editing and strategic marketing on a wide array of subject matter. I have niche expertise in tourism, travel destinations and experiences, lifestyle and marine tourism.
I create striking written content, particularly for tourism companies and destination marketing organisations, yachting, marine and lifestyle brands, content marketing agencies and PR companies. I work with companies of all sizes, from SMEs to industry giants.
A university-trained journalist, I hit the ground running working various reporting beats until I found my niche in tourism and travel. I later deep dived into media relations and marketing, working for the public sector and then for the tourism industry.
Motivated by a desire to throw the spotlight on Greece's then-sluggish tourism industry which, today, attracts 30 million annual visitors, I worked as a tourism news reporter. Later, I took on the challenge of showcasing Athens to the world's biggest and most influential media in the run-up to the Athens 2004 Olympic Games as part of a small media relations team within a municipal body.
During the height of Greece's economic crisis, I reported from Athens for Reuters TV, where I further sharpened my reporting chops.
I then took a media relations role in a privately-run organisation determined to change perceptions of Greece as a travel destination and innovatively showcase Greek destinations and experience to an increasingly knowledgeable international audience.
Journalism has always been my first professional love so I decided to make the leap back into content. Having worked successfully on both sides of the fence – that of the media and that of media relations / marketing, I can fully comprehend both brand needs and the needs of editors.
I have cultivated excellent industry connections, enjoy interviewing interesting personalities and produce well-researched, tightly-written content on deadline.
I am especially interested in copywriting and content marketing projects for travel companies, tourism boards, destination marketing organisations, marine and yachting brands.
Current clients include Marriott International, Four Seasons Hotels and Resorts, The Luxury Collection resorts, Design Hotels properties, Outrigger Hotels and Resorts, the European Commission, Yacht-Match and Intrasoft.
Separately, I write editorial news, features and reviews on travel, lifestyle - particularly all things nautical, mainland coastal destinations, islands, sailing destinations and experiences, sailing yachts, water and land adventures, gastronomy, culture, luxury travel, ecotourism, wildlife and couple destinations, among other topics. I also write tourism industry news.
I have worked full-time and on a freelance basis for a wide range of news, travel, lifestyle and business media outlets. Today, I contribute to titles including The Telegraph (UK), National Geographic Travel online, TripSavvy and The National (UAE).
I have produced news stories and features for media ranging from Reuters to national dailies in the UK, including The Times and The Sunday Times, lifestyle and business magazines and websites, as well as travel guides such as Bradman's Business Guide, Eyewitness Guides and AA Publishing.
One of very few native English-speaking tourism and leisure marine content marketers and travel and lifestyle writers based in Greece year-round, I possess insider knowledge of the country and its tourism industry, and possess a strong network of contacts.