Helen Iatrou

Copy Editor, Copywriter, Editor, Writer

Tourism and nautical/marine content marketing writer | Trained journalist

Weaving words into content that engages the reader at the critical introduction, keeps them reading till the final word and sparks a connection that makes that content memorable for them. That is the ultimate goal, right?
I am a skilled freelance tourism and nautical content marketing writer, trained journalist, eagle-eyed copy editor and travel, lifestyle and sailing writer.
I possess extensive experience in media at all editorial levels, from writer and copy editor to managing editor.
I am available for content writing, copy editing and strategic marketing on a wide array of subject matter. I have niche expertise in tourism, travel destinations and experiences, lifestyle and marine tourism.
I create striking written content, particularly for tourism companies and destination marketing organisations, yachting, marine and lifestyle brands, content marketing agencies and PR companies.
I work with companies of all sizes, from SMEs to industry giants like TUI.
A university-trained journalist, I hit the ground running working various reporting beats until I found my niche in tourism and travel. I later deep dived into media relations and marketing, working for the public sector and then for the tourism industry.
Motivated by a desire to throw the spotlight on Greece’s then-sluggish tourism industry which, today, attracts 30 million annual visitors, I worked as a tourism news reporter.
Later, I took on the challenge of showcasing Athens to the world’s biggest and most influential media in the run-up to the Athens 2004 Olympic Games as part of a small media relations team within a municipal body.
During the height of Greece’s economic crisis, I reported from Athens for Reuters TV, where I further sharpened my reporting chops.
I then took a media relations role in a privately-run organisation determined to change perceptions of Greece as a travel destination and innovatively showcase Greek destinations and experience to an increasingly knowledgeable international audience.
Journalism has always been my first professional love so I decided to make the leap back into content.
Having worked successfully on both sides of the fence – that of the media and that of media relations and marketing, I can fully comprehend both brand needs and the needs of editors.
I have cultivated excellent industry connections, enjoy interviewing interesting personalities and produce well-researched, tightly-written content on deadline.
I am especially interested in content marketing projects for travel companies, tourism boards, destination marketing organisations, marine and yachting brands.
Separately, I write editorial news, features and reviews on travel, lifestyle - particularly all things nautical, mainland coastal destinations, islands, sailing destinations and experiences, sailing yachts, water and land adventures, gastronomy, culture, luxury travel, ecotourism, wildlife and couple destinations, among other topics. I also write tourism industry news.
I have worked full-time and on a freelance basis for a wide range of news, travel, lifestyle and business media outlets and today contribute to titles including National Geographic Travel online, The Telegraph and The National (UAE).
I have produced news stories and features for media ranging from Reuters to national dailies in the UK, including The Times and The Sunday Times, lifestyle and business magazines and websites, as well as travel guides such as Bradman's Business Guide, Eyewitness Guides and AA Publishing.
One of very few native English-speaking travel and lifestyle writers based in Greece year-round, I have cultivated insider knowledge of the country and its tourism industry.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Guide, Presentation, Page Layout, Landing Page, Checklist
More Information
University of Queensland, Brisbane, Australia, Bachelor of Arts - Double Major in Journalism
Athens, Greece|English
Publications
N/A

Published Content

12
nationalgeographic.com
Article
Everything to Know About Athens

First part of two-part travel destination feature series on Athens for National Geographic Travel online

July, 1 2018
nationalgeographic.com
Article
Discover the Best of Athens

Second part of two-part travel destination feature series on Athens for National Geographic Travel online

July, 1 2018
insightguides.com
Article
The most romantic places on earth

I contributed my insider knowledge of Greece's Milos island for this article published on the Insight Guides website.

thisbluelife.com
Blog Post
Cyclades Regatta 2017: A thrilling sail from Paros to Serifos
August, 13 2017
discovergreece.com
Website Copy
Top things to do when in Corfu

Website copy on Corfu island for tourism marketing organisation Marketing Greece's travel consumer website Discover Greece

telegraph.co.uk
Article

I contributed to this hotel feature published in The Telegraph (UK).

telegraph.co.uk
Article
The Met Hotel - Thessaloniki, Greece

Hotel review

telegraph.co.uk
Article
Afitis Boutique Hotel - Halkidiki, Greece

Hotel review

telegraph.co.uk
Article
Salt Suites & Executive Rooms - Milos, Greece

Hotel review

telegraph.co.uk
Article
Avaton Luxury Villas Resort - Halkidiki, Greece

Hotel review

thenational.ae
Article
Where to eat, sleep and shop in Halkidiki, Greece
September, 6 2018
thenational.ae
Article
Where to eat, sleep and shop in Thessaloniki, Greece
June, 1 2018
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