Helen Iatrou
Copy Editor, Copywriter, Editor, Ghostwriter, Writer
Travel & Yachting Journalist | Tourism & Marine Content Marketing | Greece Expertise | 💙Sailing⛵
I am a freelance content marketing writer, copywriter, travel writer and journalist with more than three decades of experience in editorial, branded content and marketing.
My expertise lies chiefly in the tourism, lifestyle and yachting sectors and I work with Fortune 500 companies, global organisations, tourism boards, DMOs, content marketing agencies and high-profile brands. Clients include Marriott Hotels & Resorts, Four Seasons Hotels and Resorts, The Luxury Collection, Design Hotels, Tripadvisor, Outrigger Hotels and Resorts, the European Commission, Engel & Völkers and Happify Inc.
On the editorial side, I contribute to Lonely Planet, National Geographic Travel, Travel + Leisure, Condé Nast Traveller, Robb Report (US), CNN Travel, CNBC Travel, AFAR, Food & Wine, Thrillist, Adventure.com Men's Journal, Worth and The Telegraph (UK), among others.
As a journalist, my main focus areas are travel, sailing, yachting, small ship cruising, lifestyle, culture, food, environmental and wildlife conservation, sustainability, fitness, well-being and midlife.
I worked as a staff writer, copy editor and freelance writer for media outlets in Australia, the UK and Greece then transferred my skills to the public sector and tourism industry, where I cultivated insider expertise in Greece and built a strong network of contacts.
Born in multicultural Melbourne, I kicked off my journalism career at a bold little regional newspaper in Brisbane covering every possible beat, from the arts to the environment. But I longed to fulfill a dream: to live somewhere in Europe which could act as a jump-off point to the rest of the world. After falling in love with the people, lifestyle and landscapes of my ancestral Greece, I decamped to Athens.
At the City of Athens, I cut my media relations teeth by helping to implement a comprehensive international media strategy to successfully showcase Athens as the 2004 Olympics host city.
During the height of Greece's economic crisis, I produced broadcast news and features for Reuters.
At tourism marketing organisation Marketing Greece, I secured perception-changing coverage of Greece in the world's biggest media titles, particularly in the US, UK, Germany, France and Italy.
Best of all, my passion for sailing has shown me a whole new way of experiencing the world and spurred my decision to work for myself. There's nothing that makes my heart beat faster than racing a performance yacht and when it comes time to relax, you'll usually find me island-hopping on a sailing yacht.
My expertise lies chiefly in the tourism, lifestyle and yachting sectors and I work with Fortune 500 companies, global organisations, tourism boards, DMOs, content marketing agencies and high-profile brands. Clients include Marriott Hotels & Resorts, Four Seasons Hotels and Resorts, The Luxury Collection, Design Hotels, Tripadvisor, Outrigger Hotels and Resorts, the European Commission, Engel & Völkers and Happify Inc.
On the editorial side, I contribute to Lonely Planet, National Geographic Travel, Travel + Leisure, Condé Nast Traveller, Robb Report (US), CNN Travel, CNBC Travel, AFAR, Food & Wine, Thrillist, Adventure.com Men's Journal, Worth and The Telegraph (UK), among others.
As a journalist, my main focus areas are travel, sailing, yachting, small ship cruising, lifestyle, culture, food, environmental and wildlife conservation, sustainability, fitness, well-being and midlife.
I worked as a staff writer, copy editor and freelance writer for media outlets in Australia, the UK and Greece then transferred my skills to the public sector and tourism industry, where I cultivated insider expertise in Greece and built a strong network of contacts.
Born in multicultural Melbourne, I kicked off my journalism career at a bold little regional newspaper in Brisbane covering every possible beat, from the arts to the environment. But I longed to fulfill a dream: to live somewhere in Europe which could act as a jump-off point to the rest of the world. After falling in love with the people, lifestyle and landscapes of my ancestral Greece, I decamped to Athens.
At the City of Athens, I cut my media relations teeth by helping to implement a comprehensive international media strategy to successfully showcase Athens as the 2004 Olympics host city.
During the height of Greece's economic crisis, I produced broadcast news and features for Reuters.
At tourism marketing organisation Marketing Greece, I secured perception-changing coverage of Greece in the world's biggest media titles, particularly in the US, UK, Germany, France and Italy.
Best of all, my passion for sailing has shown me a whole new way of experiencing the world and spurred my decision to work for myself. There's nothing that makes my heart beat faster than racing a performance yacht and when it comes time to relax, you'll usually find me island-hopping on a sailing yacht.
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Media, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic, Guide, Presentation, Page Layout, Landing Page, Checklist
More Information
University of Queensland, Brisbane, Australia, Bachelor of Arts - Double Major in Journalism
Athens, Greece|English
Publications