Holly Russel

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Managing Editor

Proven to perform.

I'm a Senior Copywriter with nearly a decade of experience creating print and digital content for clients across a diverse range of industries.

Over the years, I've developed a knack for explaining complex, technical subject matter in an approachable way that engages consumers, which has helped my clients enhance brand awareness, educate audiences, and increase sales.

Brands I have worked with include Petplan, Cloudpay, Kestra Financial, Hiscox, Univest, FIMC, Penn Mutual, PwC, SAP, Boehringer Ingelheim, Merck Animal Health, Virbac, Petco Foundation, Jackson Galaxy Foundation, Real Vision, Mauldin Economics, and more.

In addition to marketing and advertising copywriting, I've also put my NYU journalism degree to use with editorial work. I'm currently a freelance copy editor for SAP content and was the managing editor and a features contributor to Petplan's "fetch!" magazine from 2016-2018. I've also been published by Bustle and the New York Daily News, and I have ghostwritten articles appearing in Huffington Post and Smart Business.

Whatever the project, I love talking to people and digging into the details to draw out the real story and craft a killer message.

What My Clients Say:

"Holly is great to work with and is an excellent partner to the business. While creative and thoughtful in her writing style, she maintains the voice of the brand and motivates people to act. She has tremendous capacity and always produces quality work. I really appreciate that Holly wants to understand the business objective for any new assignment and her messaging drives the desired behavior and sales."
--Steve Shell, Executive Vice President, Petplan

"Holly is a chameleon. Her ability to adopt different writing styles, voices, and tones is unique and extremely valuable. With one conversation she delivers A+ copy, thoroughly researched and beautifully written. I wish I could work with her every day."
--Ed D’Agostino, COO and Publisher, Mauldin Economics

"Without a communications department, I turned to Holly for her advice and expertise. She took our ideas and turned them into attention-grabbing press releases, reviewed endless pages of copy, gave guidance to writers to help them create more compelling stories, and artfully edited articles that helped promote and raise funds for our work. She also patiently managed the ever-changing deadlines inherent in brand new projects. Thanks to Holly, I was able to focus on developing and running my program, knowing that I was in great hands."
--Christie Rogero, Program Manager, Jackson Galaxy Foundation
Content Types
Article, Blog Post, Social Copy, Website Copy, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Explainer Video, General Video, Landing Page, Checklist
More Information
New York University, BA Journalism
Philadelphia, PA, USA|English

Published Content

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