Ian Cluroe

Copy Editor, Copywriter, Editor, Ghostwriter, Technical Writer, Writer, Managing Editor

Compelling words that sell... every time.

Whether your message is targeted at investors, regulators, customers or prospects, what you say - and how you say it - can make the difference between wild success and abject failure.

​At Euston Group, we know how to weave together a story that sings - one that meets your business objectives while resonating with the multiple audiences you’re trying to reach.

​Our company was created based on the conviction that loyalty - be it customer, investor, employee or community - is built by first understanding your stakeholders’ motivations. Only then can you execute programs that communicate your value to those stakeholders through authentic and captivating words and pictures.

​Without the overheads of other agencies, our consulting engagements focus on delivering results for our clients. Our core team is headquartered in Phoenix, but has global experience and is complemented by a like-minded band of specialists in communications, design, film, technology and events. Our lean, nimble approach enables us to work across all media and around the world.

​Our objective is simple: to help our clients' brands command the premium position in their markets.
Categories
Content Types
Article, Blog Post, Ebook, Social Copy, Product Description, Case Study, Press Release, Infographic Copy, Email Newsletter, Guide, Infographic, Script, Landing Page
More Information
University of Toronto, Political Science
Ryerson University, Journalism
Phoenix, AZ, USA|English
Publications
N/A

Websites

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Website Copy
Kaihen Website

Sky Energy Consulting was already a highly successful company - but was about to embark on a new chapter in its growth. Euston led a comprehensive re-branding effort that included a new name - Kaihen, which means 'change' or 'innovation' in Japanese - and visual identity. Working with our design partner, Swerve Design, we developed content for a new set of company collateral and a brand-new website, www.kaihen.ca

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Website Copy
Euston Group Website

This is our own website - we're pretty proud of it! Simple, straightforward, and effective.

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Website Copy
McMillan Website

As one of Canada's largest law firms, McMillan offers a wide range of services to its corporate and institutional clients - from competition and anti-trust, to government and public policy, to white collar defense. When the company refreshed its brand recently, it also decided to completely revamp its website. Euston worked with McMillan's marketing team - and many of its partners - to create compelling new content that would continue to position the firm as a powerful force in global legal circles.

Sales Collateral

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Product Description
Introductory Brochure - Euston Group

Here's an introduction to Euston - how we think and how we work.

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Product Description
Introductory Brochure - Kaihen

In support of Sky Energy Consulting's rebrand to Kaihen - which we conceived - we developed a full suite of new collateral.

Research Reports

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Whitepaper
ERP's Second Wave - Deloitte Consulting

Based on extensive primary research, we worked with Deloitte to create a revolutionary point of view on how to maximize the value of enterprise applications.

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Whitepaper
Solving the Merger Mystery - Deloitte Consulting

Based on primary research, we worked with Deloitte to develop a comprehensive point of view on how companies can succeed when executing mergers & acquistions.

White Papers

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Article
The Social Banker 2.0 - KPMG

How has the proliferation of social media impacted the financial services industry? We tackled that subject in a series of articles written for KPMG's "Social Banker 2.0" collection. ​ Interviewing both KPMG thought leaders and clients from around the world, we looked at how social media is helping entrepreneurs find new routes to investment through crowdfunding, to how an Indian bank is using gamification to connect better with customers and prospects.

Blogs

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Blog Post
The Graying Workforce - Sevenstep

How can companies attract and retain older workers? We worked with leading talent acquisition advisors Sevenstep to create a blog outlining key strategies to hiring this important cohort of workers.

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Blog Post
The Life and Times of the Milgauss - Pursuit

Sometimes, we get an assignment that's extra-special because it's about something we love. And one thing we love - a lot - is beautiful, iconic watches. We teamed up with Pursuit - a Canadian lifestyle magazine - to explore the provenance of the Rolex Milgauss. We had high hopes that the team back in Switzerland may catch wind of our glowing testimonial and send us one in gratitude - but we're still waiting. (No hard feelings!)

Annual Reports

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Case Study
Thinking and Acting For Our Clients - Hatch, Ltd.

Articles

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Article
Building a Diverse Municipal Workforce in Mississauga - Public Sector Digest
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Article
Brazil's Airports Take Off - KPMG
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