Compelling words that sell... every time.
Sky Energy Consulting was already a highly successful company - but was about to embark on a new chapter in its growth. Euston led a comprehensive re-branding effort that included a new name - Kaihen, which means 'change' or 'innovation' in Japanese - and visual identity. Working with our design partner, Swerve Design, we developed content for a new set of company collateral and a brand-new website, www.kaihen.ca
This is our own website - we're pretty proud of it! Simple, straightforward, and effective.
As one of Canada's largest law firms, McMillan offers a wide range of services to its corporate and institutional clients - from competition and anti-trust, to government and public policy, to white collar defense. When the company refreshed its brand recently, it also decided to completely revamp its website. Euston worked with McMillan's marketing team - and many of its partners - to create compelling new content that would continue to position the firm as a powerful force in global legal circles.
Here's an introduction to Euston - how we think and how we work.
In support of Sky Energy Consulting's rebrand to Kaihen - which we conceived - we developed a full suite of new collateral.
Based on extensive primary research, we worked with Deloitte to create a revolutionary point of view on how to maximize the value of enterprise applications.
Based on primary research, we worked with Deloitte to develop a comprehensive point of view on how companies can succeed when executing mergers & acquistions.
How has the proliferation of social media impacted the financial services industry? We tackled that subject in a series of articles written for KPMG's "Social Banker 2.0" collection. Interviewing both KPMG thought leaders and clients from around the world, we looked at how social media is helping entrepreneurs find new routes to investment through crowdfunding, to how an Indian bank is using gamification to connect better with customers and prospects.
How can companies attract and retain older workers? We worked with leading talent acquisition advisors Sevenstep to create a blog outlining key strategies to hiring this important cohort of workers.
Sometimes, we get an assignment that's extra-special because it's about something we love. And one thing we love - a lot - is beautiful, iconic watches. We teamed up with Pursuit - a Canadian lifestyle magazine - to explore the provenance of the Rolex Milgauss. We had high hopes that the team back in Switzerland may catch wind of our glowing testimonial and send us one in gratitude - but we're still waiting. (No hard feelings!)