Jackie Sloane

Content Strategist, Copywriter, Ghostwriter, Writer, Editor

Copy, strategies to engage and inform your audience

Former Creative Director; created and implemented positioning, marketing communications and lobbying strategies and initiatives for B to B, B to C organizations and nonprofits that grew sales, visibility, resulted in key contracts and favorable acquisition offers for international clientele. Examples of projects, results and expertise areas include:

• Direct mail programs with 10- 28% response rates
• A lobbying packet that achieved the desired outcome within 24 hours of hand delivery
• Ghostwriting for CEOs published in key media
• Strategic plans for academic institutions, nonprofits
• Repositioning and copywriting services for a consulting firm that shifted the sales process to speaking about the value the firm
provided, versus the tasks it performed. The firm reported booking a year’s worth of business in a single quarter, and that sales
continued to climb.
• Repositioning, copywriting, sales conversation and sales process services for a firm that resulted in 25% increase in sales and
many more of the large, innovative projects at which the firm excelled
• Newsletter redesign and writing that doubled donations for a nonprofit
• Excellent at simplifying complex concepts, communicating well to various audiences.
• Media relations writing and campaigns have included developing a national presence for a young boutique ad agency within 10
months. Numerous media relations campaigns that increased inquiries and sales. Top tier placements for various clients, such as
The New York Times, The Wall Street Journal, Fortune, Newsweek, The Chicago Tribune, Crain’s Chicago Business, The Today Show
and leading trades.
• Former Executive Coach columnist for Executive Travel, an American Express/Time Inc publication with 135,000 circulation
• Former staffer on national magazine

Also work as a management consultant specializing in engagement of diverse audience groups, repositioning, leadership development, culture change

Categories
Content Types
Guide, Article, Case Study, Commercial, Interview, Direct Mail, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
University of Illinois at Chicago, B.A.
Newfield , Master Certified Coach
Columbia College Chicago, Graduate work in Film/Video
Numerous playwriting, screenwriting and directing classes, Chicago Dramatists Workshop, Center for New Television, Victory Gardens, Story Structure, etc.
Chicago, IL, USA|English
Publications
N/A

Published Content

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