Jake Wengroff

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Technical Writer, Writer, Managing Editor

B2B and Tech Marketer: Quick Turnarounds, Nearly Perfect the First Time

I've spent nearly my entire career in B2B and technology marketing. I'm a former technology reporter for CBS Radio, where I covered such trends as wearables, IoT, commercial drones, driverless cars, security breaches, biometrics, and Net neutrality.

I've worked with the Comcast's and Samsung's of the world as well as small startups you've never heard of: when developing content, company size doesn't matter. Content is a company's voice, which when done right, not only gets the company found via SEO but convinces the reader to engage further and become a customer.
Content Types
Article, Blog Post, Ebook, Social Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Infographic Copy, Email Newsletter, Presentation, Social Card, Page Layout, Landing Page, Checklist
More Information
Brandeis University, B.A. Comparative Literature
University of Miami, M.B.A. Finance / M.S. International Business
West Palm Beach, FL, USA|English

Published Content

Blog Post
How to Effectively Design Your New Open Office Plan

Another blogpost for IP access provider Openpath.

December 2nd, 2019
Blog Post
Customers and Product Managers: Why Customer Feedback Is Essential for B2B Products

For this product management startup, I was asked to write about the importance of harnessing customer feedback in the development of B2B products.

November 18th, 2019
Blog Post
Understanding the Customer Journey Map

Though uncredited, I wrote this blog post on the customer journey for WordPress plugin developer Gravity Forms.

November 1st, 2019
Blog Post
Why Doesn’t Everyone Love ClassWallet?

Classwallet delivers expense management solutions to over 2,000 school districts in the US. I have been contracted to ghostwrite blog posts demonstrating the value Classwallet brings to teachers.

September 4th, 2019
Blog Post
What Is Tribal Knowledge, and Why Is Everyone Talking About It?

I ghost-wrote this 2,000+ word blog post on tribal knowledge.

Website Copy
Physical Security

For this managed service provider completing an acquisition of a physical security firm, I wrote all website content for physical security.

September 6th, 2019
Blog Post
Which Loans Work for Which Projects?

For this Seattle-based private money lender, I contributed blog posts on the benefits of different loan programs.

September 3rd, 2019
Blog Post
Why You Should Implement Frictionless Guest Passes for Your Office

For this provider of building management solutions, I wrote blog posts on the benefits of IP access.

July 31st, 2019
Security and the Bottom Line: The ROI of Mobile Device Management

I ghostwrote this article for the CEO of Miradore, which was published in Security magazine and promoted to 70,000 of the magazine's newsletter subscribers.

July 16th, 2019
Blog Post
What is Design Thinking?

This is one of dozens of blog posts I've written for this client, a provider of software that helps learning and development professionals build courses rapidly and at scale. It was written in the HubSpot CMS. Here is a link to all of my blog posts for this client, https://blog.getsynapse.com/author/jwengroff.

June 28th, 2019
Blog Post
Finance Fast! Fulfilling Your Immediate Need for Loans

For this private money lender's blog, I contribute articles explaining their offering.

June 25th, 2019
Blog Post
Access Control Budget Planning: Know What to Buy

I was given the topic but performed all of my own research on access control for offices. I had less than a week turnaround time.

May 29th, 2019
How Your SMB Can Integrate Enterprise Mobility Solutions

I essentially provided all of the answers to the managing editor's questions. With some light editing on his part, this was the result.

May 22nd, 2019
Move Beyond Basic Gamification to Transform Training

I sought out this byline opportunity for the client; the client wrote it and I provided edits.

May 10th, 2018
The ROI of mobile device management

Using the guidelines from this publication, I ghostwrote this article which carries the byline of the CEO of a client. This required no further edits on my part from the ITProPortal staff.

April 17th, 2019
Blog Post
Smart Home Network Safety: WiFi vs. Cellular

I reviewed the pro's and con's of using WiFi vs Cellular to connect smart home devices. I was given the topic, but had to perform all of my own research.

January 4th, 2019
Blog Post
Balancing Act: Asking Questions vs. Pitching

Syandus is a sales coaching software platform, and I was asked to blog about why salespeople need to be coached in order to be more successful. For this client, I was also responsible for writing the boilerplate.

November 28th, 2018
If Auto Mechanics Should Train Using Real Cars, Should Salespeople and Managers Train Using Real People?

I secured this byline opportunity for the client; I pitched topics to the publication's editor; she chose one; the client wrote the piece and I provided edits.

June 5th, 2018
How to combat the 'urgency addiction’ and make employees more productive

I successfully pitched the publication, then ghost-wrote this article on behalf of the client, a security software company in Vancouver.

August 10th, 2015
How To Encourage Off-The-Clock Social Ambassadors

I contributed a few pieces to Information Week on the topics of social business.

February 7th, 2013
Blog Post
How To Instill Employees With Social Media Sensibilities

While working at market research firm Frost & Sullivan, I was contracted to provide blog posts on social media marketing.

October 4th, 2012
Blog Post
Is There A Doctor Online? Marketing In A Regulated Industry

I contributed blog posts to CMO.com while I was working at market research firm Frost & Sullivan.

April 29th, 2011
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