James De Roche

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Copy you can count on.

James is a former high school English and History teacher from a title one school in North Denver. He spent five years teaching reading, writing, and rhetorical devices to an at-risk community before leaving to earn a graduate degree in English. During his MA, he focused on how branding and advertisement affected literary culture through the mid-80s to before the turn of the century. Now, he uses his abilities to write professionally for various clients on topics ranging from the energy markets to language acquisition to various writing needs for small and medium businesses. Some of his major clients include a prominent law firm, a leading Texas energy blog, and an online language learning platform. His primary focus is on writing web copy, and he is always on the lookout for new, challenging projects that inspire growth. He primarily ghostwrites for clients.
Categories
Content Types
Infographic Copy, Ebook, Landing Page, Whitepaper, Website Copy, Press Release, Blog Post
More Information
University College London, MA: English
University of Maryland, BA: English
Location|English
Publications
N/A

Published Content

8
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Blog Post
Brief History of Energy and Electricity Deregulation CT

This piece supports highlights the history of the deregulated energy market in CT. The goal was to provide various businesses content to build a foundation for later decision making.

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Website Copy
About Us

This copy was part of a rebranding effort for the client’s new website. It builds off the previous About Us page and highlights a small, family-owned solar installation company in Central Florida.

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Website Copy
Solar 101

This piece of copy highlights the beginning of the funnel by explaining general information about solar energy. Through explaining what solar energy is, how it works, and its benefits, the piece establishes authority, answers potential questions customers may have, and stimulates further interest on the site.

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Blog Post
How Operational Intelligence and Automation Will Change Commercial Drone Operations

This piece targets government decision makers and other businesses interested in drone operations. The goal was to create awareness through a formal B2B blog entry that offered a specific CTA at the end of the piece. The meta description is as follows: Operational intelligence will lead to widespread commercial drone operations, fostering community and government support, allowing for more people to benefit from UAS.

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Blog Post
Autonomy, Teaming and Swarms- The Future of DoD Drone Technologies and Operational Intelligence

This piece targets government decision makers and other businesses interested in drone operations. The goal was to create awareness through a formal B2B blog entry that offered a specific CTA at the end of the piece. The meta description is as follows: As drone technology grows and adapts, DoD services must prepare for potential military threats and adapt countermeasures to ensure troop safety and mission success.

lemberglaw.com
Infographic Copy
What Are Robocalls?

This project involved creating the content behind the infographics found on this page and other pages. I was tasked with researching the content, designing the layout of the pieces, and writing the copy for the infographics. I worked with a designer to optimize the structure in a way that would generate more traffic and conversions. In addition to this task, I also created social media notifications and oversaw the creation of the social media versions of these infographics.

November, 10 2017
lemberglaw.com
Infographic Copy
Treated, Released, and Broke: I Got the Medical Debt Blues

This project involved creating the content behind the infographics found on this page and other pages. I was tasked with researching the content, designing the layout of the pieces, and writing the copy for the infographics. I worked with a designer to optimize the structure in a way that would generate more traffic and conversions. In addition to this task, I also created social media notifications and oversaw the creation of the social media versions of these infographics.

March, 7 2018
abnewswire.com
Press Release
Dr. Dee Carroll to Present Tedx Talk

This project required writing a press release for an upcoming TedX talk. The client wanted to showcase her brand while discussing her upcoming TedX Talk for lead generation. The PR directs traffic to her website for more information on her brand as well as potentially signing up for the talk.

May, 3 2018
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