Jim Koscs

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Automotive storyteller (a.k.a. really good, experienced writer), including marcom, editorial and PR.

My proposition: I'll help make your job easier by delivering creative, effective automotive marcom and PR writing and editorial on time and with excellent value. I’ll weave your news, technical, and historical material into stories your audiences can enjoy and use.

I've handled the gamut of marcom, PR, and digital writing for top brands, including BMW, Ferrari, Jaguar, Land Rover, Lexus, Mercedes-Benz, Porsche, Subaru, Toyota, Malibu Boats and more.

My storytelling skills are anchored in journalism experience, including The New York Times, the BBC Autos page and enthusiast publications. I’m a frequent editorial contributor to Hagerty (classic car insurance and media), specializing in car stories centered on people.

Satisfied clients benefit from my professional writing experience as well as my extensive auto industry knowledge. They know that with me, there's no learning curve to bog down the start of a project.

Work includes:

Brand journalism
Web and blog content
Video scripts
Press releases / press kits

A big plus: I’m friendly, and I'm agency-proven. I'll work with your current agencies.
Content Types
Article, Blog Post, Interview, Narrative Video, Press Release, Product Video, Script
More Information
Rowan University, Bachelor of Arts in Communications

Published Content

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The Jaguar Manual Manual.pdf

Jaguar Land Rover hired me to write a humorous but useful guide to driving a stick shift in support of its F-TYPE sports car.

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BMW Magazine Diesel Feature.pdf

BMW of North America hired me to write a feature on its turbodiesel engines for BMW Magazine, which is sent to customers.

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Ferrari California feature.pdf

Ferrari North America hired me to write a feature on its California model, tied in with brand heritage, for the program guide to "The Quail: A Motorsports Gathering" event in Pebble Beach, California.

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Ad/Promotional Copy
BMW 3 Series GT brochure.pdf

For the 2014 model year, I wrote a number of new-vehicle brochures for BMW of North America, working through its agency, RITTA.

Feel the Rush

My client, Subaru of America, asked me to write my impressions of driving the Subaru BRZ sports car along back roads of Western New Jersey.

February 26th, 2016
2018 Malibu 23LSV

For its 2017 and 2018 model lines, Malibu Boats, the world's #1 wakeboard and surfing boat maker, hired me to write the narration for its marketing videos. This one is the 23LSV, it's best-selling model.

July 26th, 2017
In Iran, Hailing Detroit With Vintage V-8’s

I wrote for the New York Times Autos section from 2010 until the section was retired in 2014. This was my piece exploring the strong following for classic American muscle cars in Iran.

November 12th, 2010
The Schwinn Sting-Ray: No longer child’s play

In 2015, I wrote a series of three features for BBC on vehicles with cult-like followings. This one covered the intense devotion to collecting vintage Schwinn Sting-Ray bicycles from the 1960s and 1970s.

March 19th, 2015
Forty years on, GMC Motorhome remains on the move

In 2015, I wrote a series of three features for BBC on vehicles with cult-like followings. This one covered the global following for the 40-year-old GMC Motorhome, still regarded as one of the most innovative RVs ever engineered.

January 27th, 2015
Beauty in the Beast: Which Classic Muscle Cars Are Most Iconic?

In support its "Car Week" programming in July 2018, The History Channel asked me to choose "Five Iconic Muscle Cars" for its website. The audience was not necessarily car enthusiasts, so I wrote about the cars in a way that tied them to pop culture.

June 27th, 2018
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