Automotive storyteller (a.k.a. really good, experienced writer), including marcom, editorial and PR.
Jaguar Land Rover hired me to write a humorous but useful guide to driving a stick shift in support of its F-TYPE sports car.
BMW of North America hired me to write a feature on its turbodiesel engines for BMW Magazine, which is sent to customers.
Ferrari North America hired me to write a feature on its California model, tied in with brand heritage, for the program guide to "The Quail: A Motorsports Gathering" event in Pebble Beach, California.
For the 2014 model year, I wrote a number of new-vehicle brochures for BMW of North America, working through its agency, RITTA.
My client, Subaru of America, asked me to write my impressions of driving the Subaru BRZ sports car along back roads of Western New Jersey.
For its 2017 and 2018 model lines, Malibu Boats, the world's #1 wakeboard and surfing boat maker, hired me to write the narration for its marketing videos. This one is the 23LSV, it's best-selling model.
I wrote for the New York Times Autos section from 2010 until the section was retired in 2014. This was my piece exploring the strong following for classic American muscle cars in Iran.
In 2015, I wrote a series of three features for BBC on vehicles with cult-like followings. This one covered the intense devotion to collecting vintage Schwinn Sting-Ray bicycles from the 1960s and 1970s.
In 2015, I wrote a series of three features for BBC on vehicles with cult-like followings. This one covered the global following for the 40-year-old GMC Motorhome, still regarded as one of the most innovative RVs ever engineered.
In support its "Car Week" programming in July 2018, The History Channel asked me to choose "Five Iconic Muscle Cars" for its website. The audience was not necessarily car enthusiasts, so I wrote about the cars in a way that tied them to pop culture.