James Lopez

Content Strategist, Writer

Don't hire someone to just write, hire someone to assist in engaging your audience.

You as a business have created a fantastic tool, service, or product that has become the go-to solution for your customer's problems.
You have passion, you have the drive, but when you talk to customers they don't respond and don't care.

That can be a super bummer as you feel all your passion has been for naught.

But that is not the case, it's simply just not understanding HOW to connect with your audience.

That is where a copywriter with years of experience in audience engagement, persona development, and business profiling comes in handy.

I can help you understand who your audience is, what they see as the problem you solve and assist them to understand, in their terms, what you do. Let’s build a solid communication plan for your business.
Categories
Content Types
Article, Website Copy, Blog Post
More Information
Colorado State University, Bachelors Political Science
Colorado State University, Bachelors Social Science
Brooklyn New York|English
Publications

Copywriting

4
Employers Not Responding To Your Emails? Here’s a Tool That Will Help!
higheradvantage.orgArticle
Employers Not Responding To Your Emails? Here’s a Tool That Will Help!

Blog post on using CRM's and email tools to better improve marketing and outreach for national non-profit organization.

March, 6 2016
Integrate Follow-Up Fuel with your favorite autoresponder
followupfuel.comDirect Mail
Integrate Follow-Up Fuel with your favorite autoresponder

Worked on creating email follow up template series for a variety of B2B and B2C business types. The email series included cold email leads, warm email leads, and lost sales follow up campaigns. The work helps businesses easily and quickly create successful email campaigns that integrate into popular marketing programs and software.

January, 7 2017
Why Choose Encore Uniform and Apparel?
encoreuniform.comWebsite Copy
Why Choose Encore Uniform and Apparel?

Wrote all SEO specific content for website to help improve local search rankings and clearly articulate tservices offered by the business.

The Showdown: The Kalita Wave vs Chemex
homegrounds.coBlog Post
The Showdown: The Kalita Wave vs Chemex

Copywriter for a coffee blog series. It was focused on providing accurate and detailed information about different coffee information in a fun and engagin manner.

Email Sales Series and Follow Up Templates

1
72 Hour webinar template.pdf
PDF upload
Direct Mail
72 Hour webinar template.pdf

Email template to invite people to webinar. Was a generic template to be able to be used for multiple webinars and vendors.

Marketing Design

1
KRFC, The Radio station for you, by you, because of you.pdf
PDF upload
Ad/Promotional Copy
KRFC, The Radio station for you, by you, because of you.pdf

Postcard created for community radio station fall membership drive. Postcard sent out helped to increase listenership during membership drive and increase member donations by $10,000 from previous spring drive.

Audio Journalism and Production

2
L@L 013: Guerrilla Fanfare
krfc.fmInterview
L@L 013: Guerrilla Fanfare

Live@Lunch is an award-winning series created at a local community radio station. I was the primary producer bringing this show back from the grave. Helped to create this weekly series and produce the show each Friday which increased the community radio stations listenership weekly by ever 50-100 listens/downlaods per day.

February, 9 2018
TDD 003: Building Resilience Through Basic Neighboring
krfc.fmCase Study
TDD 003: Building Resilience Through Basic Neighboring

This successful podcast series produced for the Larimer County Emergency Preparedness department to help them better engage the community about services and resources available. The podcast has seen an increase an online engagement with their site.

March, 1 2018
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