James Martin

With over eight years of expertise in content strategy, UX content design, and product marketing, I specialize in crafting engaging digital experiences that drive user engagement and enhance learning. My work spans multiple industries, including healthcare, education, financial technology, and real estate, where I have successfully developed and implemented content strategies that empower users and improve digital interactions.

I have a strong background in content design, instructional writing, and storytelling, ensuring that complex information is conveyed clearly and effectively. My approach combines user-centered design principles, SEO best practices, and data-driven insights to create impactful content that resonates with diverse audiences.

In my previous roles, I have:
✔ Developed UX content and microcopy for digital platforms, ensuring seamless user experiences.
✔ Led content strategy initiatives for web, app, and immersive digital products.
✔ Created high-quality educational and training content for learning platforms.
✔ Managed product marketing efforts, aligning content with business goals to drive engagement and conversion.

Passionate about innovation and immersive technologies, I am always exploring new ways to blend storytelling with emerging digital experiences, such as XR and interactive media. My goal is to build content ecosystems that not only inform but also inspire and transform user interactions.

📌 Content Strategist & Designer | OET
Developed UX content and instructional writing for healthcare education platforms, ensuring clarity and engagement for test-takers.
Created digital learning materials that enhanced comprehension and improved user experience.
Worked closely with designers and product teams to refine content strategy for web and app-based learning experiences.

📌 Product Marketing Manager | ANZIR
Led content and marketing strategy for roleplaying games and interactive experiences on the ANZIR platform.
Collaborated with writers, artists, developers, and designers to enhance product features and user engagement.
Developed marketing campaigns and in-app content to drive user acquisition and retention.

📌 Content Designer & Strategist | Exo Digital
Worked on UX/UI content across multiple projects, including Bupa, OET, and Riser Collective.
Designed microcopy, user flows, and interface content to improve digital experiences.
Focused on content strategy, user research, and accessibility, ensuring that content was clear, engaging, and aligned with business goals.

📌 XR Content & Simulation Designer | UNSW Lab for Innovation in Technology for Education
Designed interactive VR training simulations for education, healthcare, journalism, law, and language learning.
Developed new use cases and scenarios in Unity, integrating storytelling into immersive training environments.
Assisted in the development of UI and UX for VR-based educational tools.

📌 Volunteer Content Creator | EdTech Training Platform (Pharmacy-Focused)
Created blogs, scripts, and content for pharmacist training videos, ensuring clarity and instructional effectiveness.
Assisted in video production and content development, contributing to the platform's growth.
Helped refine the educational strategy, ensuring materials were engaging and aligned with industry needs.