Jami Ledesma

Copy Editor, Copywriter, Editor, Ghostwriter, Photographer, Technical Writer, Videographer, Writer, Managing Editor

Jami Ledesma Editorial & Copy

Hello! My nickname is Jami and I provide editorial and copywriting solutions for all kinds of businesses in Southeast Asia, with vast experience writing for leading players in the quick service restaurant, telecommunications, and luxury hospitality industries.

​I also happen to be a specialist on niche topics like lifestyle, travel, and tech, about which I have written extensively as content for blogs, websites, and newspapers, to name a few.

​As an advertising and public relations hack for two decades, I was hardwired to thrive in Manila's gloriously chaotic ad scene, where I acquired a trusty knack for showing grace under pressure while gobbling up deadlines for breakfast.

​If it is an expert writer that you are looking for, allow me to defer to bestselling author Malcolm Gladwell, who famously postulated that the key to world-class expertise is a matter of practicing one's craft for a total of 10,000 hours.

​To date, I have logged more than 40,000 writing hours over the course of my career.

​Should you decide that I am the kind of guy who is a match for the opportunity, let's talk. Oh, and I'll be glad to offer a 20% discount against the rate of your first choice -- in the unlikely event that it isn't me. ;)
Categories
Content Types
Article, Blog Post, Website Copy, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Page Layout, Corporate Photo, General Photo, Candid Photography, General Video, Landing Page, Checklist, Ebook, Video, Guide, Corporate Video, Explainer Video
More Information
University of West London, Bachelor of Arts
Angeles, Pampanga, Philippines|English
Publications
N/A

Published Content

6
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Ad/Promotional Copy
Buble [PDI].jpg

My client wanted a story that positioned one of its brands, Smart Infinity, as a high-end service. This was achieved by leveraging on their sponsorship of a concert by a world famous musician relevant to the target audience. I angled the story in a way that highlighted the perks and privileges subscribers of Smart Infinity enjoyed. As a result, recall and awareness of the brand significantly improved, based on data presented during a focus group discussion several weeks later.

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Ad/Promotional Copy
International SOS.jpg

My client wanted a story that showcased a unique concierge feature of one of its telco brands, Smart Infinity. This was achieved by creating publicity for the service via a customer testimonial. I interviewed the subscriber who recounted how he helped save a life by using the Smart Infinity concierge. As a result, recall and awareness of the brand significantly improved, based on data presented during a focus group discussion several weeks later.

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Ad/Promotional Copy
IMG_9551.jpg

My client requested a print ad series for a tactical campaign to promote its latest life insurance product. Since mention of the mechanics in the copy was a morbid mandatory, I opted for a more playful approach that would make the ad stand out in a sea of cliched ideas. The intention was to help differentiate the brand from other typically staid financial institutions. While my client absolutely loved the concept, he lamented that the conservative Philippine market was not ready for it.

Image upload
Ad/Promotional Copy
IMG_9552.jpg

My client requested a print ad series for a tactical campaign to promote its latest life insurance product. Since mention of the mechanics in the copy was a morbid mandatory, I opted for a more playful approach that would make the ad stand out in a sea of cliched ideas. The intention was to help differentiate the brand from other typically staid financial institutions. While my client absolutely loved the concept, he lamented that the conservative Philippine market was not ready for it.

manilastandard.net
Article
Mercurial musings

I was invited to contribute by Manila Standard Today, a respected business and lifestyle newspaper in the Philippines. Its EIC assigned the topic and I obliged by writing a facetious piece.

January, 31 2015
businessmirror.com.ph
Article
Keeping up with the ‘Run with me’ pace

I contributed the captioned article that was published in Business Mirror, a national broadsheet in the Philippines. The feature had two objectives: to promote a charity fun run and to position its sponsor as a good corporate citizen. This project helped by creating awareness for the event which resulted in more sign-ups, and ultimately bigger funds raised for the event's beneficiaries.

August, 22 2018
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