What's Your Story?
Developed Press Kit for Anaheim Marriott with different versions for various target audiences. This one is for meetings/group press.
Wrote the press release and handled global distribution and media contact for Fauchon Hospitality announcement.
Bio on the brewmaster at The Ritz-Carlton Orlando, Grande Lakes
Write copy for email campaigns for this collection of villas in Jamaica. For this one, I collected all images shared on Instagram to show how Instagram-worthy the property is as most people love to share vacation photos on Instagram!
Took raw video footage and created a story around it for a video script which runs in the guest rooms of this resort hotel in Florida.
Wrote all content for the website in the new brand voice for JW Marriott as the Marco Island Marriott came out of a renovation and was repositioned at a higher level as a JW Marriott.
Wrote home page copy and numerous promotional overview sections for the Destination Irvine website.
Developed the website copy, explainer video, and positioning content for a new travel app that matches consumers with travel agents.
Created the brand voice and positioning for the Sirene wing of the JW Marriott Marco Island which is a new adults-exclusive resort experience.
Conceived of the English language brand voice, content direction, and wrote all copy for this website which is the first foray into hospitality for the legendary Fauchon food brand.
Ongoing blogs for Wedaways.com for engaged consumers seeking a destination wedding or honeymoon.