Jane Coloccia

Content Strategist, Copywriter, Editor, Ghostwriter, Writer

What's Your Story?

I was born to be a storyteller and knew I wanted to write for a living for as far back as I can remember. Along the way, I became intrigued by business — how a company takes its product to market and best communicates the customer experience.

My passion and life’s work is to create and elevate brand storytelling to be authentic, organic, dynamic, and impactful through strategic copywriting and content.

My expertise has been leveraged by many leading global brands to launch their product into the marketplace, more clearly refine their positioning, and tell a better story to engage customers.

Over the years I've worked for major brands including Marriott Hotels, The Ritz-Carlton Orlando, Grande Lakes, Renaissance Hotels, The Leading Hotels of the World, 1-800-FLOWERS.com, British Airways Holidays, Fauchon, American Express, GMAC, Merrill Lynch, and many others. I've also launched a number of brands as they began global expansion programs including Kempinski Hotels, Nouvelles Frontieres, Fauchon Hospitality, Jolly Hotels, and more. For a full client list visit my website. For my writing portfolio, visit https://www.clippings.me/janecoloccia.

I also spent a number of years as Director of Communications for The Leading Hotels of the World, helping the company to revamp its website to adapt it from an information only site to a booking channel; managing public relations for the luxury hotel collection, developing branded partnerships, and creating content for a variety of channels.
Categories
Content Types
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Script, Explainer Video, Landing Page
More Information
CW Post College of Long Island University, Bachelor of Arts in Communication
Laguna Niguel, CA, USA|English
Publications
N/A

Published Content

11
PDF upload
Press Release
Anaheim Marriott Press Kit CRN January 2019v2.pdf

Developed Press Kit for Anaheim Marriott with different versions for various target audiences. This one is for meetings/group press.

PDF upload
Press Release
Fauchon Hospitality Business Wire.pdf

Wrote the press release and handled global distribution and media contact for Fauchon Hospitality announcement.

PDF upload
Press Release
Aaron Libera Brewmaster.pdf

Bio on the brewmaster at The Ritz-Carlton Orlando, Grande Lakes

PDF upload
Email Newsletter
Bluefields Bay Instagrammable Moments Email.pdf

Write copy for email campaigns for this collection of villas in Jamaica. For this one, I collected all images shared on Instagram to show how Instagram-worthy the property is as most people love to share vacation photos on Instagram!

youtube.com
Video
Sawgrass

Took raw video footage and created a story around it for a video script which runs in the guest rooms of this resort hotel in Florida.

January 13th, 2018
marriott.com
Website Copy
JW Marriott Marco Island Beach & Recreation

Wrote all content for the website in the new brand voice for JW Marriott as the Marco Island Marriott came out of a renovation and was repositioned at a higher level as a JW Marriott.

destinationirvine.com
Website Copy
Welcome to Irvine!

Wrote home page copy and numerous promotional overview sections for the Destination Irvine website.

envytrip.com
EnvyTrip — a travel-planner and marketplace designed to connect travel aficionados and travel consultants

Developed the website copy, explainer video, and positioning content for a new travel app that matches consumers with travel agents.

paradisebysirene.com
Website Copy
Branding for Adults Only Hotel Wing

Created the brand voice and positioning for the Sirene wing of the JW Marriott Marco Island which is a new adults-exclusive resort experience.

hotel-fauchon-paris.fr
Website Copy
A luxurious boutique hotel in the heart of Paris

Conceived of the English language brand voice, content direction, and wrote all copy for this website which is the first foray into hospitality for the legendary Fauchon food brand.

wedaways.com
Blog Post
Honeymoons With A Sense Of Adventure

Ongoing blogs for Wedaways.com for engaged consumers seeking a destination wedding or honeymoon.

November 9th, 2018
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