Janet Sorensen

Copy Editor, Copywriter

Clear, compelling content creation

I have been writing about health and health care for more than 20 years and am passionate about driving action through clear, concise and compelling communication. I'm a skilled plain language editor and can write for any audience. See additional writing samples at https://www.clippings.me/jsorensen
Content Types
Article, Ad/Promotional Copy, Blog Post, Landing Page, Interview, Press Release, Script, Website Copy, Whitepaper
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Published Content

Blog Post
When Your Teen Needs Help: Where to Turn and What to Do
March, 6 2018
Blog Post
Sip or Skip? Six Popular Uses of Apple Cider Vinegar
September, 13 2017
Blog Post
Mesh in Pelvic Surgery: An Expert Offers Insights
April, 2 2018
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Ad/Promotional Copy

Created for Arkansas Foundation for Medical Care. Designed by Matt Jones.

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mrsa hands.pdf

Featured article for physicians

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Ad/Promotional Copy
rotavirus docs.pdf

This two-sided flyer was distributed to pediatricians and other primary care providers in Arkansas, to encourage them to to talk to parents about the rotavirus vaccine. The first page was also used as an ad in statewide medical publications. At that time, this vaccine was not required for school or day care, so parents might not have known about it. The campaign was created by the Arkansas Foundation for Medical Care for Arkansas Medicaid.

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Ad/Promotional Copy
AFMC Rotavirus Patient Flyer_ENGLISH.pdf

Flyer for parents. First page also used as print ad in statewide publications.

Website Copy
Mary Mulcahey, MD, Director, Women’s Sports Medicine, Tulane Institute of Sports Medicine
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Written for Arkansas Foundation for Medical Care. Designed by Matt Jones.

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