Good content connects people. Good connections produce strong relationships; great clients; loyal customers; and a strong brand identity.
When the people your business can serve well find you interesting, they are attracted to you. It is my job to engineer audience engagement. I create content that is remarkable and deliver it to your clients, prospects and your market place.
I am Janette Lonsdale, the principal marketing and digital content strategist and content developer at The Red Stairs. From developing your custom style guide to planning your editorial strategy and managing your editorial calendar I create the content you need and manage the entire editorial process.
As a seasoned project manager, I help businesses and corporations communicate authentically, ethically and effectively with their target audiences using online web assets, editorial calendars and traditional print platforms.
I am a 20-year veteran of the media industry with a background in magazine journalism and public relations. I am a skilled content marketer, web editor, copy editor as well as a talented copywriter, freelance writer and journalist. I have a deep understanding of my raw materials – editorial strategy, words and images – and how to make them work.
I develop effective content strategies to develop content that is useful, valuable and interesting to your audience. These include content-led websites, search engine optimization, copywriting, strategic social media, goal-measured web traffic analysis and more to ensure that your marketing messages are mapped to your audience.
High quality, thoughtful brand content establishes a brand image that has a strong and positive impact so that you stand out in our information-saturated world.
► I want to tell your stories and help you share them with the people that matter to you and your business. Let's connect: