Writer, Journalist, and Multimedia Content Provider with 15 Years of Experience
Two-thirds of consumers now say that it is important for a brand to take a public stand on social and political issues. Some companies, like Nike with its Colin Kaepernick ad, are happy to oblige. Confronting controversial issues may be much more risky than more traditional approaches. But this is something more and more marketing executives are willing to do in a world where "earned media" and brand affinity are so valuable.
Companies are experimenting with robotic process automation, AI, and machine learning, but few are ready to deploy it at scale.
Scotiabank, which has put Latin America at the center of its international strategy, was named regional Bank of the Year.
While the U.S. fails to impress, global standouts include top-ranked South Korea followed by Germany, Singapore, and Japan.
Despite the success of Steve Jobs and Richard Branson, when it comes to hiring a CEO, charisma is a trait to be avoided.
When Colorado and Washington legalized marijuana in November 2012, a century-old black market turned into a legitimate industry almost overnight. Well over $1 billion of marijuana has already been sold in the two states since the laws were implemented in 2014, spawning what some call the “green rush.” Entrepreneurs are now pushing the industry to a level of sophistication that few could have previously imagined.
Why is 'too big too fail' still allowed to persist? Why, even after Dodd-Frank, have too big to fail firms gotten even bigger?
Netflix’s Narcos has been controversial, and largely ignored, within Colombia, but it remains one of the largest pop culture phenomenons to be filmed here.
For the fifth year in a row, Sofía Vergara of Colombian once again beat out every other woman on the small screen.
Spanish financial services giant BBVA has been named bank of the year in Latin America on the strength of its digital advances.
Two-thirds of managers believe that social media is either a critical or significant risk to their organization’s reputation.
Microsoft is planning to invest $5 billion into Internet of Things technology over the next four years on product and service development.
“There are fewer technology issues than there are human resources considerations,” says Tim Francis of Travelers.
If we add all the numbers—endorsements, ticket sales, merchandise, TV rights, salary—LeBron is "worth" $65.7 million per season.
Innovation, to me, has always seemed entrenched in the realm of creativity — not process. It’s the literal flash of Thomas Edison’s light bulb.
Months after Nike launched its innovative Flyknit running shoe, Adidas released its adiZero Primeknit. Nike was not impressed.
In January, a 513-pound bluefin tuna was sold for $177,000. These fish fetch such high bids due to growing demand and growing scarcity.
On August 5, 2010, a mine collapsed in Chile and trapped 33 men underground. The rescue effort was a race against time.