Jason McBride

Content Strategist, Copywriter, Ghostwriter, Writer

Translating geek speak and technical jargon into easy to understand content that appeals both logically and emotionally

My mission is to help you find and attract the ideal prospects to your business and helping you convert those prospects into happy, paying clients and customers. I specialize in B2B technology content and copywriting for FinTech, HealthIT, and Legal Tech companies. I work with SaaS startups and established companies.

I have been helping businesses grow through copywriting and content marketing for over 15 years. But, I start out every new client relationship in the same way.

I listen.

Before I can help you create killer content and sales copy, I need to understand you, your business, and who your ideal clients are. Once I know who you want to work with, what your ideal client’s biggest pain points are, and how you solve those pain points I am ready to get to work.

I work withB2B companies who are passionate about about helping their clients through the power of technology and exceptional customer service. I work with businesses who are focused on creating a better future.

Before becoming a full-time writer, I was an attorney. I eventually escaped the rat race of the law practice and built a career as a freelance writer. I’m a total geek. I love Star Wars, Star Trek, Harry Potter, and comic books.

I help companies by making complex processes easy to understand and by translating geek-speak into easy to understand concepts. I believe in the power of story to create lasting change. I became converted to the persuasive power of story when I has still working as a lawyer.

Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Script
More Information
Willamette University College of Law, Juris Doctorate
Portland State University, Bachelor of Arts- Political Science
Salem, OR, USA|English
Publications
N/A

Published Content

7
contraxaware.com
Website Copy
Contract Management Software from ContraxAware

I wrote the web copy and several 500-1,000-word blog posts for the Legal Tech SaaS ContraxAware. This cloud-based software helps companies streamline their contract management process. The goals of the web copy and blog posts was to improve the SEO footprint of the product and to educate prospects about the benefits and features of the software.

PDF upload
Whitepaper
Portfolio Bonafide White Paper

II wrote a white paper for the transition to the new billing code system, ICD-10 for Bonafide. This was a major transition for their customers and prospects. The white paper explained what the transition would entail, why it was important, and the best ways to successfully make the transition as efficiently as possible.

finexasia.com
Blog Post
Key Takeaways From Hong Kong Fintech Week

I wrote a series of blogs posts for the Hong Based-FinTech company FinEx Asia aimed at professional investors.

November 7th, 2017
propertymetrics.com
Blog Post
The Definitive Guide to Real Estate Crowdfunding

Detailed description of the regulations and process around real estate crowdfunding for professional real estate investors.

July 17th, 2015
writingcooperative.com
Why Writing Poetry Makes Me a Better Copywriter – The Writing Cooperative
November 16th, 2018
theascent.pub
Always Pedal Downhill – The Ascent
November 5th, 2018
writingcooperative.com
What is it Mean to Do Your Best Work? – The Writing Cooperative
November 20th, 2018
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