I am an editor and content producer. I am passionate about storytelling and research-driven content, and love experimenting with new and effective ways of creating a connection with readers.
As Content Lead for theAsianparent Singapore: • Composed, edited and published SEO-friendly content related to pregnancy, parenting and early childhood education in Singapore, that drove online traffic to theAsianparent website and app download pages. • Developed a publishing schedule to ensure a constant stream of quality editorial content on newsletters and social media platforms. • Identified new trends and stories by scouring social media sites, blogs and local news sites. • Mentored junior interns to improve team productivity and efficiency. • Analysed user numbers, page views, organic search volume and other key metrics using Google Analytics to ensure that the organisation hit and exceeded targets. • Formulated strategies to increase user engagement and drive readers to the website by posting compelling content that was both clickable and shareable. • Worked on theAsianparent App content, to provide solid, well-researched information for parents. Also worked to increase user engagement on the app, and to increase app downloads. • Collaborated with graphic designers to produce quality memes and infographics. • Represented theAsianparent at media events and junkets and gave coverage in the form of articles and social media posts. • Maintained a healthy and cordial relationship with PR agencies and content partners, by ensuring adequate coverage and republished content.