I am an editor and content producer. I am passionate about storytelling and research-driven content, and love experimenting with new and effective ways of creating a connection with readers.
As Content Lead for theAsianparent Singapore: • Composed, edited and published SEO-friendly content related to pregnancy, parenting and early childhood education in Singapore, that drove online traffic to theAsianparent website and app download pages. • Developed a publishing schedule to ensure a constant stream of quality editorial content on newsletters and social media platforms. • Identified new trends and stories by scouring social media sites, blogs and local news sites. • Mentored junior interns to improve team productivity and efficiency. • Analysed user numbers, page views, organic search volume and other key metrics using Google Analytics to ensure that the organisation hit and exceeded targets. • Formulated strategies to increase user engagement and drive readers to the website by posting compelling content that was both clickable and shareable. • Worked on theAsianparent App content, to provide solid, well-researched information for parents. Also worked to increase user engagement on the app, and to increase app downloads. • Collaborated with graphic designers to produce quality memes and infographics. • Represented theAsianparent at media events and junkets and gave coverage in the form of articles and social media posts. • Maintained a healthy and cordial relationship with PR agencies and content partners, by ensuring adequate coverage and republished content.
Article, Infographic Copy, Social Copy, Interview, Website Copy
Mahatma Gandhi University, Kerala, India, B.Tech in Computer Science and Engineering