EXCEPTIONAL AND PROFESSIONAL RESULTS FROM EVERY COMMUNICATION EFFORT
I am an award-winning start-up and operations veteran with over 25 years of experience delivering a multitude of web, print, mobile and film productions. During that time I have been honored to produce and project manage for UCLA, Disney, Spark Networks, Chiat\Day, Saatchi & Saatchi and many other great organizations. I have been fortunate and have worked with exceptionally talented and brilliant individuals throughout my career through all aspects of production and communication strategy.
My focus has been growth through strategic communications across all media and points of contact. This means creatively coordinating all digital (mobile, web, email), print, film, and event engagement.
In 1998 as Executive Producer and Head of Digital Marketing, I led CarsDirect from ideation through to being realized and worth 3b in valuation. This included launching and leading an internal ad agency and designing the company's “Internet Only” advertising strategy.
Today I lead creative and production teams to deliver world-class products through creative design and direction as well as production planning, management, and delivery.
Specialties: Startups, Product Management, and Marketing Strategy Studio Management Content Development and Production Digital Marketing Strategy Global Social Project Management Subject Matter Expert Media Strategy New Brand/Re-Brand and Product Launch Strategy Multi-Channel Strategy Copywriting Social Media Gamification Video Production Web Production Mobile Production Print Production Alternative Marketing Integrated (multi-touch) Campaigns Online Marketing Budgeting & Financial Forecasting Franchise Marketing Business Development Proposal Writing / Development Concept Ideation UX / UI Cause Marketing