Jeff Spagnola

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Videographer, Writer

Senior Marketing Writer and Creative Strategist

I'm an accomplished, results-driven professional with a solid track record of success in driving brand visibility and engagement. I've created impactful cross-platform campaigns for companies such as Blue Shield, Risk Management Solutions, MedAmerica, McKesson, Adobe Systems, PeopleSoft, and others. Proven ability to work creatively to develop and implement insightful programs that exceed goals.
Categories
Content Types
Blog Post, Whitepaper, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Video, Direct Mail, Infographic Copy, Email Newsletter, Presentation, Script, Corporate Video, Product Video, Explainer Video, Landing Page
More Information
California State University, Fullerton, BA in communications
McMinnville, OR USA|English
Publications
N/A

Published Content

6
PDF upload
Email Newsletter
Risk Management Solutions - RMS.pdf

Email targeted to insurance industry IT decision makers. Copy designed to raise awareness for new data platform. Call to action was to request. demo.

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Ad/Promotional Copy
CEP_RecruitingCampaign.pdf

Recruitment ad campaign for CEP America, targeted to medical physicians. Ads ran in industry magazines and journals and were intended to raise awareness of CEP and increase interest in doing the organization.

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Blog Post
Day One from New Orleans – Exceedance Is Under Way.pdf

Exceedance is a four day conference organized by Risk Management Solutions. My role was to write real time event updates including pre- and post-event daily blogs. This blog was the first.

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Ad/Promotional Copy
MonteCarlo-Ads-Set2.pdf

Brainstormed and wrote three-ad campaign for reinsurance conference in Monte Carlo. Ads are directed to reinsurers and provide insights in the latest software, science, and product updates.

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Product Description
RMS-LifeRisks-BrochureFINAL.pdf

I was responsible for working with the subject matter exporter to create new copy, edit existing copy and manage the project through the content generation and completion phase. The piece was created to provide insights into the RMS LifeRisks solutions and was targeted to the insurance industry -- especially reinsurers.

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Ad/Promotional Copy
Spagnola2019capabilities3.pdf

This shows my breath of writing and creative capabilities -- from ads, web content, and email copy, to promotions, sales collateral and event creative

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