Senior Marketing Writer and Creative Strategist
Email targeted to insurance industry IT decision makers. Copy designed to raise awareness for new data platform. Call to action was to request. demo.
Recruitment ad campaign for CEP America, targeted to medical physicians. Ads ran in industry magazines and journals and were intended to raise awareness of CEP and increase interest in doing the organization.
Exceedance is a four day conference organized by Risk Management Solutions. My role was to write real time event updates including pre- and post-event daily blogs. This blog was the first.
Brainstormed and wrote three-ad campaign for reinsurance conference in Monte Carlo. Ads are directed to reinsurers and provide insights in the latest software, science, and product updates.
I was responsible for working with the subject matter exporter to create new copy, edit existing copy and manage the project through the content generation and completion phase. The piece was created to provide insights into the RMS LifeRisks solutions and was targeted to the insurance industry -- especially reinsurers.
This shows my breath of writing and creative capabilities -- from ads, web content, and email copy, to promotions, sales collateral and event creative