Jen Patterson

Content Strategist, Technical Writer, Writer

Making meaningful connections with defined, diverse audiences.

With experience in marketing, management and operations, I bring a diverse background and innovative approach to content strategy. Working productively with stakeholders at every level, I blend both creativity and the bottom line into my approach when creating and implementing content. As a passionate storyteller with experience writing technical long-form articles, blogs, ghostwriting, social media posts and web copy, I pride myself on seamlessly adapting brand voice and tone.
Categories
Content Types
Article, Case Study, Interview, Blog Post
More Information
Location|Languages
Publications
N/A

Case Studies and Long-form Content

4
PDF upload
Case Study
Taking Advantage of APN Marketing Central Co-Branded Assets to Connect With Customers

Interview and case study I produced detailing an AWS partner's success in using APN co-branded marketing assets.

aws.amazon.com
Case Study
LinkSquares & SFL Scientific – Amazon Web Services (AWS)

Case study featuring an AWS partner and their client, detailing the challenge, solution and benefits of their engagement.

guidantfinancial.com
Article
2018 Women in Business Trends

Long-form article sharing the results of a client survey regarding women in business. This article also provides additional research as well as an outlook for the future of female entrepreneurs.

guidantfinancial.com
Guide
Your Complete Guide to Everything You Need to Know About SBA Loans

Long-form content providing the audience a deep-dive into understanding what SBA loans are, how to qualify for one, the application timeline, and the pros and cons of SBA funding.

December, 3 2018

Blogs

2
b2launch.com
Article
Thought Leadership – What It Is, What’s It’s Not, and Why Your Business Needs It

This is an article I conceived and authored describing the importance of effectively executing thought leadership marketing.

July, 25 2018
guidantfinancial.com
Blog Post
Independent Business Ownership vs. Franchising: Which is right for you?

Blog post helping future entrepreneurs get one step closer to business ownership: Deciding whether a franchise or independent business is right for them.

March, 9 2017
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