Jennifer Goforth Gregory

Translating Geek to Real People

I have been writing professional for 20 years and specialize in B2B Technology, including artificial intelligence, data analytics, cybersecurity, blockchain, mobile, virtualized networking and cloud computing. I also write about hospitality technology, healthcare technology, marketing technology and ecommerce technology. My technology clients include IBM, Samsung, Verizon, AT&T, Adobe, HPE and Salesforce. Additionally, I have experience writing about insurance/finance and have written for national brands including Fidelity, Ameriprise, Allstate and State Farm Mutual.
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Published Content

Three trends for mobile startups to watch
April 12, 2016
2015 Hospitality Trends in Review: Taking Hotel In-Room Technology to the Next Level
December 23, 2015
How the smart city concept is being implemented around the world
April 17, 2017
From the first mobile phone to smartphones of today: Forty-three years of cell phone history
April 3, 2016
Artificial intelligence applications disrupting enterprises
April 6, 2017
Mobile location services at Super Bowl 50 optimize the fan experience
February 5, 2016
Mobile Trends in Hospitality: The Mobile Front Desk
December 16, 2015
The mobile experience: Engaging fans at sports and entertainment events
April 18, 2016
Smart TVs: The Natural Guest Room Hub to Enhance Hotel Operations and Loyalty
June 20, 2016
Mobile voting: The best way to engage millennials?
November 7, 2016
Airports and Airlines Using Beacon Tech to Send Location-Based Messages to Travelers
May 3, 2016
Hospitality Trends: Beacon Technology and Augmented Reality
March 18, 2016
Mobile enhancements: Fixes and new features in Swift 2.2
March 7, 2016
#TBT: How the mobile radio telephone evolved into the modern cell phone
December 8, 2016
Improve your retail customer service by following BYOD trends
December 12, 2016
Hospitality Technology Allows Hotels to Create Exceptional Customer Experiences
April 6, 2016
Using Samsung Gear VR to Revolutionize the Restaurant Experience
November 12, 2015
Technology and Human Interaction Create a Personalized Guest Experience
March 30, 2016
6 ways mobile technology can save the day
March 27, 2017
How the chief marketing technologist role is aided by mobile infrastructures
September 26, 2016
Three mobile demand-generation strategies to drive customer loyalty
May 10, 2016
Cognitive analytics: Creating a roadmap for smart C-level decisions
November 15, 2016
IoT Hospitality Technology Cuts Costs and Improves Guests’ Experiences
January 7, 2016
Hospitality Technology Creates an Innovative Atmosphere for Business Travelers [CASE STUDY]
October 23, 2015
Three keys to enterprise mobile integration success
March 15, 2016
Predictive Modeling: Taking Customer Service to the Next Level
March 28, 2016
5 ways wearable devices benefit healthcare providers and patients
November 16, 2016
Cognitive finance: Key insights from Sibos 2016
September 28, 2016
Robot Customer Service: A New Trend in Hotel Automation?
April 11, 2016
How healthcare innovations can help keep prescription drug information confidential
December 21, 2016
Top ransomware solutions to protect your business against an attack
November 25, 2016
Using mobile programming to take enterprise apps to the next level
March 9, 2016
5 Data Organization Tips for National Clean Up Your Computer Month
January 22, 2018
Create a Tight-Knit Company Culture with These 3 Tech Ideas
October 31, 2017
Increase Productivity with These 3 Healthy Habits
October 20, 2017
4 Cybersecurity Training Tactics that Actually Stick
October 17, 2017
Responsive design vs. adaptive design: What is the best route for your app?
November 11, 2016
VR innovation in retail offers both purpose and pitfalls
December 20, 2016
Business mobility drives need for chief marketing technologists
May 11, 2016
3 Cloud Security Password Tips for Your Business
October 17, 2017
How to Upgrade Your Inventory Tracking Tech
September 25, 2017
How Cloud Integration Can Streamline Your Business Operations
August 25, 2017
3 eco-friendly analytics solutions for freight companies
May 19, 2016
Value-based care: How IoT technology can improve patient outcomes
December 7, 2016
Competition in the banking industry comes from an unexpected source
March 28, 2017
Improving patient care quality: 3 ways health organizations use predictive analytics
May 12, 2016
Big data in healthcare: The secret to calculating total cost of care
May 3, 2016
Airlines can increase customer satisfaction and operational efficiency with big data
April 28, 2016
Patient health monitoring: Improving quality of care with real-time analytics
April 26, 2016
3 ways data analytics can reduce total healthcare costs
March 17, 2016
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