Writing that informs, inspires and makes an impact.
Professional researcher/writer, specializing in health care, financial and general consumer topics. Expertise includes: • writing content for print, digital, television, social media and video. • researching complex medical and financial information and translating into consumer-friendly text. • writing web content. • reporting and writing articles. • creating content strategy. • conceiving and executing strategic marketing and advertising campaigns. • producing television and video projects; experienced in all aspects of production from script writing and storyboarding to directing talent, managing crews in the field and editing final pieces. • creating radio postcards and podcasts. • creative problem solving. • time management and meeting multiple deadlines on concurrent projects. • AP, AMA and Chicago style writing.
Clients have included American Express, BTIG, BET, CNN, Discover Bank, Lilly Diabetes, Mars Chocolate, MTV, Pfizer, United Therapeutics, Vitamin Shoppe and Viking River Cruises.
Categories have included health care, entertainment, finance, investing, news, real estate and technology.
Health categories have included contraception, dermatology, diabetes, endometriosis, Gaucher disease, hypertension, rare disease, psoriasis, rosacea, stroke and women's health.
Websites: TheCreativeSpace.com and PharmaCopywriting.com (Creative and Advertising) JenniferLerud.com (Reporting) Phone: 917-733-5206 Email: Jennifer.Lerud.NYC@gmail.com
Keywords/skills: Article writing, branded content, branding, copywriting, creative direction, concept ideation, content strategy, content writing, digital advertising, direct marketing, financial writing, headline writing, health care writing, integrated advertising, interactive advertising, new business, OOH, pharmaceutical copywriting, print, scriptwriting, social media, radio, television (TV), video.
Article, Blog Post, Whitepaper, Website Copy, Interview, Product Description, Case Study, Ad/Promotional Copy, Direct Mail, Email Newsletter, Guide, Script, Live Event, Corporate Video, Commercial, Documentary, Landing Page, Checklist
Columbia University Graduate School of Journalism, M.S. Journalism