Jennifer Pricci

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Graphic Designer, Writer, Writer Manager

We Connect. You Convert.

Jennifer Pricci is a Marketing Expert and several-times published writer with over two decades of experience working hands-on with small and medium-sized businesses as well Fortune 500 brands. By closely monitoring the changes of the modern media landscape, Jennifer's content is designed to connect with your target audience, in a manner that evokes emotion, incites action, and in a place they spend most of their online time.

Jennifer's Content Marketing Strategy is simple: PAIN POINT / SOLUTION Alignment

Well versed in target marketing, psychographics and demographics, Jennifer's content is crafted to speak to the problems your target audience is experiencing that YOU can SPECIFICALLY solve. This subtly presents your products and services in a relevant, memorable manner.

This strategy will catapult you to the top of the clutter, establishing you as a trusted expert and a leader in your field, keeping you top-of-mind once your prospect is ready to convert to a *qualified* lead. And IT IS THEN they will be ready and receptive to your sales messaging, and revenue is generated.

From Blogs, to eBooks and White Papers, Website Design and Development, Interactive Quizzes and Polls, Surveys and today's requisite *Visual Content Marketing*, Jennifer is poised and ready to create a content library for you that will grow your organization’s leadership agenda with information of value.

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Owner of PHANTOM POWER Marketing, Jennifer is celebrating 20 years in business as a provider of fully Integrated Marketing Solutions to Small and Medium-sized businesses. All Marketing Campaigns Jennifer has designed and executed, whether on behalf of Fortune 100 Brands at some of New York City's top Marketing Agencies, or as part of her own firm championing the efforts of SMB's and Entrepreneurs, have had a BUILT-IN Content Marketing component.

Additional Work Samples, Case Studies, Testimonials and an INTERACTIVE RATE CARD available at:
www.phantompowermarketing.com

Additional Work Samples, Resume and References available at:
www.linkedin.com/in/jenniferpricci
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Video, Graphic, Direct Mail, Infographic Copy, Guide, Presentation, Social Card, Infographic, General Photo, Corporate Video, Explainer Video, Social Video, Narrative Video, General Video, Landing Page, Checklist
More Information
University of Miami, Music Industry
Hofstra University, Communications
Hofstra University, Psychology
Los Angeles|English
Publications
N/A

Website Design & Development

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Website Copy
Full Service Web Design & Development: Real Estate

It only takes 50 milliseconds for users to form a first impression of your website, you need a website that engages people on an emotional level and connects with them immediately to address their needs at rapid glance. Having an informational website is a great way to get your name out there. But having a website that engages your visitors in a way that leaves an impression can take your business to the next level. All websites pictured have been built from the ground up.

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Website Copy
Responsive Website Design

All websites are optimized for mobile viewing and will respond and perform across all devices and screen sizes.

Visual Content Marketing

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Graphic
Visual Content Marketing

Communicating the concept and value of Visual Content Marketing using Visual Content Marketing.

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Graphic
Instagram Feed: @musicplayersofficial

Sample screengrab from client Instagram feed. Jennifer Pricci writes all copy, organizes all content, produces all original videos and compiles and produces original animated graphics and videos. The success of MusicPlayers.com Instagram feed has also relied heavily on Jennifer's innovative hashtag and geotag strategy, live broadcasts from Industry events such as NAMM, as well as fine targeting of promotional posts.

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Graphic
Visual Content Marketing with Call-to-Action

DID YOU KNOW THE ENGAGEMENT RATE ON INSTAGRAM COMPARED TO FACEBOOK IS 58:1? 💡 Just another argument in support of VISUAL CONTENT MARKETING. And, since you only get ONE live link on Instagram, you best make it count. Hi impact graphics that quickly catch consumers by speaking to THEIR NEEDS (selling their home "fast and for top dollar) will make website visitors out of followers and leads out of visitors. Be a good host... be sure you have an optimized Landing Page ready to gather lead data when your visitors arrive.

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Video
Custom Promotional Videos

Visual Content Marketing should moooooooooooove.

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Infographic
Prudential Retirement Infographic

When Prudential Retirement needed to communicate to their investors the difference and variation between the complex concepts of Pension "Buy-In" vs. "Buy-Out," they turned to Jennifer Pricci of PHANTOM POWER Marketing to create all content and copy and design a high-impact visual Infographic that would effectively simplify these concepts.

Published Blog Articles

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phantompowermarketing.com
Blog Post
Outsourced Marketing vs. Internal Marketing Hire: Which is Right for You?

Why You Might Consider Hiring an Outsourced Marketing Provider: Depending on the type of marketer you need to hire, you can often find a professional who can work on a part-time, freelance or contract basis. This provides your company with a number of advantages...

phantompowermarketing.com
Blog Post
What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

When you attempt to be known for everything, you don’t become known for anything.

White Papers & eBooks: Content Creation & Graphic Design

3

Branding

2

Marketing Collateral: Copywriting & Graphic Design

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Case Study
Marketing Collateral: Case Study

PROVE YOU’RE THE (WO)MAN FOR THE JOB BY SHOWCASING YOUR ACHIEVEMENTS WITH CASE STUDIES. 💡 Content Strategist in charge of copy, graphic design, layout, print production management,

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Case Study
Marketing Collateral: Case Study

PROVE YOU’RE THE (WO)MAN FOR THE JOB BY SHOWCASING YOUR ACHIEVEMENTS WITH CASE STUDIES. 💡 Content Strategist in charge of copy, graphic design, layout, print production management,

Market Research: Uncovering "Pain Points" to Align Marketing Strategy

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High-Impact Animated New Business Proposals and PowerPoint Design

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Presentation
Kelloggs: Targeting Millennials

Certified in the Solution-Based-Selling and Client Needs Analysis process, Jennifer Pricci is an expert in high-impact proposal writing. From strategy through execution and presentation, Jennifer’s been called upon by small and medium sized businesses to execute their new business proposals as well as Media Conglomerates such as A&E Television Networks, ClearChannel and SiriusXM to conceptualize, design and present fully integrated Marketing Campaigns to some of the world’s biggest brands. FULL samples of Jennifer’s New Business Proposals can be found on www.phantompowermarketing.com or on www.linkedin.com/in/jenniferpricci.

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Presentation
Partida Tequila: Targeting Young Adults

Certified in the Solution-Based-Selling and Client Needs Analysis process, Jennifer Pricci is an expert in high-impact proposal writing. From strategy through execution and presentation, Jennifer’s been called upon by small and medium sized businesses to execute their new business proposals as well as Media Conglomerates such as A&E Television Networks, ClearChannel and SiriusXM to conceptualize, design and present fully integrated Marketing Campaigns to some of the world’s biggest brands. FULL samples of Jennifer’s New Business Proposals can be found on www.phantompowermarketing.com or on www.linkedin.com/in/jenniferpricci.

Celebrity Interviews & Exposés

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musicplayers.com
Interview
Pete Thorn Double Feature

Gear Aficionado and Tone God Pete Thorn (Chris Cornell, Melissa Etheridge, Don Henley and more) and Jennifer Pricci discuss the near infinite technique and tips he's employed from his days at The Musicians Institute to his days on the road with some of the Rock'n'Roll's most famous names. Includes a bonus track-by-track rundown of the players, instruments and equipment used on his latest album; Pete Thorn II.

August, 29 2018
musicplayers.com
Interview
Nita Strauss (Alice Cooper)

Her fingers move furiously, yet with confident precision, up and down the fretboard of her beloved Ibanez Jiva. It’s easily understood why she’s known as today’s First Lady of Metal. “Everybody in my band’s an A-list player, I just don’t have time for B-list guys,” said Alice Cooper in the edgy Hired Gun documentary, a film that quickly earned instant cult status among session and touring musicians. “Hurricanita” Strauss was there of course, “A” game and all...

August, 6 2018
musicplayers.com
Interview
Hello My Name Is Jeff: An Interview with New Stone Temple Pilots Lead Singer Jeff Gutt

It takes more than sheer skill to fill the shoes of a legend. But when Jeff Gutt assumed the role of a singer he had grown up inspired by, he not only filled a void, but seems to have propelled the band to new levels of creative output. It took him virtually no time at all to lock into the band’s formula. Gutt has the range, the tone, and the F-U-Flare that has been at the heart of the Stone Temple Pilots signature sound for decades, and he delivers their vast catalog without stepping on the legacy that is Scott Wieland or Chester Benington. Quite the magic trick; to blend-in seamlessly while setting yourself apart...

March, 19 2018
musicplayers.com
Article
ALBUM REVIEW: Stone Temple Pilots (2018)

With their eye on the road ahead, you might expect Stone Temple Pilots (2018) to feel unlike previous albums. It is here where STP has pulled off their greatest magic trick. In Gutt, they have found a talent who can maintain the integrity of STP without stepping on the legacies of those who came before him. Each track is stamped with the STP thumbprint while also offering an evolved sound, channeling the gritty guitars and swaggering rhythms that STP perfected on Core (1992), Purple (1994) and No. 4 (1999). Compositions are as well written as they’ve always been for one of the best-selling bands of the 1990s, with platinum records and a Grammy to their credit. Song arrangements keep you hanging on their next phrases. Each song a journey of its own, with appropriate diversity, making the overall listening experience highly rewarding...

March, 6 2018
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