Jennifer Holland

Content Strategist, Copy Editor, Copywriter, Ghostwriter

"Jen the Pen"

I love writing, editing and proofreading, but I almost ended up teaching deaf education if it weren't for a college English teacher. She saw me walking across campus at Stephen F. Austin State University in 1989 and made a point of stopping me. She said, "You know, you can write."

No, I didn't know that.

I was a deaf education major. Not long after, though, I left SFA and went to the University of North Texas, before there was an entire Mayborn School of Journalism. I earned a degree in public relations.

I have written for a number of companies:
- Gray Line Worldwide
- 7th Level (sadly, closed)
- Radio Advertising Bureau
- Guaranty Federal Bank (now BBVA Compass)
- e-Rewards
- Brierley+Partners
- Birth & Women's Center (also office manager)
- Museum Arts
- Federal Home Loan Bank of Dallas
- Vizient

I look forward to being your 'hired pen' and creating the engaging content you need to accomplish your company's goals.

Jenny Holland
214-435-5149 (Text/call)
Categories
Content Types
Blog Post, Case Study, Corporate Video, Direct Mail, Guide, Infographic Copy, Landing Page, Press Release, Product Description, Script, Social Copy, Website Copy, Whitepaper
More Information
University of North Texas, Public Relations
Fort Worth, TX, USA|English
Publications
N/A

Published Content

10
PDF upload
Article
FHLB Dallas CEO Annual Report Letter 2016.pdf

President/CEO Letter, 2016 Annual Report, FHLB Dallas

PDF upload
Ad/Promotional Copy
Guaranty Bank Brochure.pdf

I wrote these vignettes for a consumer investment brochure, produced by Guaranty Federal Bank (now BBVA Compass).

newsroom.vizientinc.com
Blog Post
Blog - Bullying in a ‘Caring Profession’: 3 Empowerment Tips to Help New Nurses

Vizient is the largest member-driven, health care performance improvement company in the country. I ghost-wrote this blog post with input from the SME.

July, 2 2018
youtube.com
Corporate Video
Video - Frost Bank Recognized for Outstanding Work in Affordable Housing

Frost Bank believes in community investment. The century-old financial institution has supported affordable housing for years, and in 2017, the Federal Home Loan Bank of Dallas honored Frost Bank with the CARE award for its Community Area Revitalization Efforts. For this video, I was privileged to write the script, work on the video shoot, gather assets and music, and provide art direction.

November, 7 2017
youtube.com
Corporate Video
Video - BankPlus Honored with 2017 CARE Award

BankPlus in Mississippi actively invests in communities across the state. In 2017, the Federal Home Loan Bank of Dallas honored BankPlus for years of community support and involvement. I had the privilege of writing a script, sourcing assets and art-directing this video.

November, 2 2017
fhlb.com
Explainer Video
Vision and Values Internal Campaign

A 2016 Platinum Hermes winner, the Vision and Values campaign from the Federal Home Loan Bank of Dallas explained a newly defined mission and value statements to promote an inclusive corporate culture. For this campaign, I was responsible for video script writing, gathering assets and working with the video producer to achieve our desired final result.

July, 14 2016
PDF upload
Article
Dividends Magazine

A 2017 Gold Hermes winner, "Dividends" is an internal magazine published for members of the Federal Home Loan Bank of Dallas. I wrote the articles on pages 7 and 12.

October, 1 2016
fhlb.com
Website Copy
Website Redesign 2015

I worked with a talented team to overhaul fhlb.com. I was responsible for writing and editing copy, as well as conducting quality assurance testing prior to go-live.

February, 1 2015
fhlb.com
Press Release
Profits Rise for One Dunkin' Donuts Franchise with Help of Small Business Grant

One Dunkin' Donuts store in Santa Fe, New Mexico, renovated its location with a loan from Century Bank, a member of the Federal Home Loan Bank of Dallas. I wrote this press release to generate awareness and interest in the member's financial products.

May, 14 2015
youtube.com
Documentary
The Texas Bucket List - Bowling Hall of Fame and Museum

As the researcher/writer for Museum Arts in Dallas, I wrote much of the exhibit copy that is in the International Bowling Museum and Hall of Fame. A fun side note: Carmen Salvino is a legendary name from bowling's heyday. We needed an exhibit to explain bowling's worldwide appeal. I came up with the concept for a trivia game called, "Where in the World is Carmen Salvino?"

April, 4 2017
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