Author of "Integrated Marketing Communications: Advertising & Promotion in a DIgital World" (Routledge, 2017).
Professor of marketing, advertising and brand communication. Northwestern University. University of Illinois at Chicago, St. Xavier University. Florida Atlantic University, University of Central Florida, Rollins College, Nova Southeastern University, Helsinki School of Economics, and Franklin College in Switzerland.
National Advertising Manager for Jeep Corporation (Detroit), International Harvester (Chicago), and U.S. Telephone (Dallas). Organizer and managing partner for multiple entrepreneurial companies in digital technology.
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