Jessica Ball

Content Strategist, Copy Writer, Editor, Writer

Homesteading/schooling mama smack in the middle of an industrial district, studying the world around me as a hometown tourist.

I specialize in translating complex concepts into conversational tone. My experience as a community outreach educator makes it easy for me to find the most engaging way to convey information.

Ever try explaining nanophysics to a five-year-old?

I have, and if your communication needs feel about that daunting... I got you. As a native digital linguist (I type... a LOT!), I can spend my time concentrating on content rather than repeated editing.

My tribe is made up of autodidact movers and shakers who support each other in a proactive, creative lifestyle. There's a lot to experience with contacts in the real estate, small business, permaculture, music, education, martial arts and esoteric communities.

I would love to help you tell your story. Whether it's commercial content or finding your own digital voice, let me help translate your intentions to your audience... without putting them to sleep.
Categories
Content Types
Blog Post, Ebook, Product Description, Guide, Article
More Information
Columbus, OH|English
Publications

Beginning Freelancer Guides

2
Down with UpWork: Saving my sanity by releasing an awesome freelance option.
medium.comArticle
Down with UpWork: Saving my sanity by releasing an awesome freelance option.

Continuing series aimed at empowering the beginning freelancer to develop a strong sense of self-worth. It's always easier to swallow advice on how to get off your face from someone who's had to do it... repeatedly. Includes personal screw-ups, favorite tricks I've learned, and how to make the best of some difficult platforms.

April, 7 2018
How to Train Your UpWork Dragon
medium.comBlog Post
How to Train Your UpWork Dragon

Continuing series aimed at empowering the beginning freelancer to develop a strong sense of self-worth. It's always easier to swallow advice on how to get off your face from someone who's had to do it... repeatedly. Includes personal screw-ups, favorite tricks I've learned, and how to make the best of some difficult platforms.

April, 11 2018

Campaigns

2
Event Strategies For Families PDF.pdf
PDF upload
Guide
Event Strategies For Families PDF.pdf

This is a downloadable PDF which accompanied a Facebook ad campaign for The Technician Dojo. The Sensei was reluctant to allow advertising unless it offered real value from a public outreach and enrichment angle. This was the solution to gain exposure while still holding to his values of: no boasting and community advocacy. We wanted to offer actionable strategies that families preparing to attend Red, White & Boom (Columbus, OH) fireworks could apply instantly. The goal was to provide tips within the targeted demographic's comfort zone, while extending as an afterthought the mention of the client's expertise in this area.

July, 3 2018
Event Strategies For Families Ad.JP
Image upload
Ad/Promotional Copy
Event Strategies For Families Ad.JP

This is the first PSA of an ad campaign titled "Bringing Families From Concern to Confidence" run for The Technician Dojo. The dojo's Sensei is a community-minded first responder, so we wanted to balance elite-status exposure with his principals of no boasting and community outreach. This PSA-style ad was the solution. It linked to the Strategies PDF and also to the dojo's landing page.

July, 3 2018

Local Business Articles

2
Homebuyer Email
PDF upload
Article
Homebuyer Email

This is the first of a series of articles written to replace the client's stock content that she detested. She wanted to provide useful information to her email list instead of just another marketing correspondence to be deleted. All personally identifiable information has been removed for the client's privacy, with summaries of the removed content highlighted in yellow.

April, 13 2018
German Village Book Loft Review
PDF upload
Article
German Village Book Loft Review

SEO Product Descriptions

3
Gemstone Jewelry Shortened Product Descriptions
PDF upload
Product Description
Gemstone Jewelry Shortened Product Descriptions

[photo credit: Agnieszka Navarrete via https://www.moonlotuscrystals.com/] A delightfully different SEO product description job. We were trying to gauge the right word count for the client's selling platform, and we eventually hit the magic number. The goal was to insert as many applicable descriptive variations of the gemstone's metaphysical properties and physical characteristics,

Grey Trucker Jacket SEO
PDF upload
Product Description
Grey Trucker Jacket SEO

Raw, unformatted text submitted to agency.

Gemstone Jewelry Product Descriptions
PDF upload
Product Description
Gemstone Jewelry Product Descriptions

[photo credit: Agnieszka Navarrete via https://www.moonlotuscrystals.com/] A delightfully different SEO product description job. We were trying to gauge the right word count for the client's selling platform, and we eventually hit the magic number. The goal was to insert as many applicable descriptive variations of the gemstone's metaphysical properties and physical characteristics, as well as pop a little something in for gift-giving occasions. One of my most relaxing projects. I ended up finishing out my work each day by writing a few of these.

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