I specialize in delivering polished, creative digital content that increases brand affinity, drives traffic, generates quality leads and boosts revenue. I've worked on projects for small, local businesses or startups to large, international brands and I'm able to gracefully adjust my strategy based on the client.
I love to build relationships. Throughout my career, relationship building and maintaining have been the constant. Whether it's with influencers, agents, editors, journalists, clients, sales reps, team members, or customers; I'm passionate about breaking down barriers and forming connections. As a natural "people person", I've found my passion in influencer marketing where I'm able to form powerful bonds between brands and content creators.
With six years of various marketing experience under my belt, I've gotten into the trenches with social media strategy, successfully pitched my clients and landed them on popular sites such as ABC.com and Daily Mail, and written countless blog posts. I've managed campaigns and built influencer networks for a wide range of brands including well-known household names in the B2B, B2C, and entertainment industries.
My nature to question also leads to a strategical approach in my content, social media, and influencer projects. I'm adept at measuring KPIs and using data to make informed decisions for my clients.
Article, Social Copy, Interview, Blog Post, Email Newsletter
University of North Carolina Wilmington, Bachelor of Arts