Data-Driven Technology, Finance, and Marketing Writer
As an energy leader, you understand the importance of following up with leads. Unfortunately, as sales reps tackle the ever-growing number of communication platforms, it’s tough to prioritize leads and track conversations. Avoid missing opportunities, protect your reputation, and keep your pipeline full using a strategy that targets procurement professionals.
Is your payroll department prepared with the latest Employee’s Withholding Certificate (Form W-4) information? As an employer, you must use the new tax document and be prepared to answer questions about how to fill out the W-4 form. Learn more about the changes and what this means for your business.
There’s a lot of hype about why restaurant sales are stagnant. Blame it on the Millennials right? Yet, a study by Deloitte finds: Food, alcohol, furniture, food away from home, and housing all constitute roughly the same percentage of the consumer’s wallet today as they did in 1997. But, it’s tough to generate customer loyalty that turns into more visits and higher spend. Fortunately, data from the National Restaurant Association shows: 42% of adults say they’re not eating at restaurants as often as they’d like. How can you get repeat business and capture more dollars from your core customers? Use the art of following up to engage guests with a focus on their lifetime value, not one-time transactions.
Does your giveaway marketing mix include LinkedIn? Although LinkedIn features 630+ million users, only an estimated 1% post content weekly. This gap indicates an opportunity for brands to shine. Take advantage of this opening by developing a solid LinkedIn marketing strategy that uses both your business page and personal profiles. By doing so, you’ll attract industry professionals who need your B2B products and services. But, you can’t just add a link to your landing page in every post and expect to meet your goals. Instead, tweak your strategy to include LinkedIn best practices. Then, share content that boosts engagement and generates leads while positioning your company as a thought leader.
Is it time to upgrade your commercial gym equipment? Finance and lease options help you afford the latest treadmills, ellipticals and weight machines on a small business budget. Learn about the costs associated with loans and leases, along with how to make the best gym equipment finance decision.
There’s no question that Twitter and Facebook users differ. Hootsuite reports, “US-based Twitter users are younger, have more education, and more income than the general US population.” The speed of the platform creates a space for sharing trending news and the latest hot topics, which is why 83% of the world’s leaders are on Twitter. With only 280 characters and tweets that practically disappear within minutes, developing a successful campaign is challenging. But, over the past year, the number of monetizable daily active users (people who see ads) grew by 17%. Data like this suggest that huge opportunities exist for brands on Twitter. The key to getting a return on your Twitter giveaways is to make each post highly relevant. Discover how to navigate the Twitter-sphere, avoid being called a bot, and increase your following with Twitter giveaways and contests.
Perhaps your credit is less than stellar or you want to avoid further dings to your credit report. Can you secure funding for your company? Yes. Bad credit business loans exist to help small business owners with their financing needs. Learn more about your options for business funding with bad credit.
What are you doing to grow your emerging energy business? Deloitte’s 2020 Renewable Energy Industry Outlook says: Overall flat U.S. electricity load growth, rapidly declining renewable energy costs, and maturation of energy storage are increasing competition between traditional and renewable energy resources. As competition for clean energy services ramps up, leaders who leverage their reputation will have the edge. Lead your industry by securing renewable energy speaking engagements that attract attention and provide extra value to your brand. Then boost revenue with a seamless engagement strategy.
On February 4th, 2020, Facebook celebrates 16 years in business. The Facebook Ads program didn’t start until May of 2007. Still, Facebook advertising remains strong with a 2019 third-quarter report showing an increase of 28% in ad revenue over last year. With 1.67 billion daily users and 2.5 billion monthly users, Facebook remains a top platform for marketers to reach their audience. However, over the past year, organic reach on Facebook dropped to 5.5%. This is a far cry from the 12.05% brand pages saw in 2013. It’s challenging to get eyes on your content without investing in advertising. The good news is that the average price for an ad decreased by 4% in Q2 2019, and the number of ad impressions increased by 33%. Celebrate Facebook’s sweet 16 birthday by exploring 16 Facebook advertising trends for 2020. Use these tips to get the most out of your budget, extend your marketing reach, and increase your number of entries to your Facebook contests and giveaways.
Walk into either of Jamie Suckow’s restaurants, and you’ll be struck by the perfect combination of big-city energy and small-town charm. The country-western saloon theme might not seem chic enough for the metropolitan tastes of Chicagoans, but it’s a perfect fit for the quaint northwest Chicago neighborhood of Edison Park, the Flagship location of Firewater Saloon .
Will your eCommerce email marketing efforts pay off in 2020? Over the next few weeks, email open rates will peak then dramatically decrease. While it’s not a shocker that people open fewer emails during the last week of December, it’s still an ego crusher.
Will your renewable energy company exhibit at one of the dozens of clean energy events across the U.S.? Successful event marketing starts a good nine months before the show, so it’s critical to develop a strategy for cohesive booth design, preparation, and promotions.
As a chef-owner, you wear many hats. Along with designing the menu, you may also create your marketing strategy and handle customer service. What if you could add one more title that creates value and increases restaurant sales? How does culinary expert extraordinaire sound? Cooking demonstrations and culinary speaking engagements provide a unique way to build your reputation and increase your customer base. Put your chef and people skills to work using these ideas for successful food presentations.
You’ve laughed over memes, shared them, and perhaps even considered using memes in your content marketing efforts. Memes represent a form of visual communication, similar to telling a well-timed joke to a group of friends. But, we’ve all been privy to a co-worker’s joke, funny or sarcastic, that fell flat. Or worse, it was followed by corrective action. When used correctly, memes delight your audience and help you build genuine relationships. People share, laugh, and believe that your brand really gets their sense of humor.
There’s no wrong time to review your budget, organize your documents and uncover business tax-saving strategies. But the earlier you start, then the easier it is when tax time rolls around. Discover how to save money on taxes for small companies with this guide.
As more innovators and influencers leverage technological advances, energy and sustainability professionals turn to a communications strategy to stay competitive. Distinguish your business with a strategic plan that improves the flow of communications, focuses on shared objectives, and unites stakeholders.
Is your clean energy organization making a big Q4 push and seeking out organizations looking to spend what’s left of their budget? Here we offer the who, what, when, and where of how to communicate with your customers over the holidays.
Do you ever find yourself so caught up in your day-to-day life that you forget to send out an invoice? Perhaps you're scrambling to separate personal and business receipts as the year ends? The fact is that many of us are juggling various forms of caregiving duties, possibly a full-time job, then running a business on the side. The emotional stress from financial uncertainty is a heavy burden that affects our lives.
Not only do restaurant trade shows provide opportunities for networking. They offer a minefield of inspiration, including solutions to current issues with restaurant branding and marketing. Food expos also help you increase your reach and demonstrate your unique approach to food and service. To get the most from your budget, attend restaurant / food trade shows aimed at your target audience and deliver a branded experience that boosts your head chef’s reputation.
Should your Facebook contests, giveaways, and other marketing activities cease once Christmas is over? According to search engine data, the answer is a resounding no. Instead, the holiday and the days after provide fantastic opportunities for businesses to generate website and in-store traffic.
Chef-owners often worry about losing loyal customers, maintaining a good reputation in the community and online, and setting their restaurant apart from competitors. But in the day-to-day rush, those concerns can easily get swept aside. If your restaurant falls into the 53% with stagnant or lagging sales, maybe you should be worried. This quick guide shows you how and why to take action: Offers opportunities for growth you might not have tried Challenges you to think about what’s holding you back Focuses your thinking around actionable goals And moves you forward!
ADA compliance in your restaurant protects your business from lawsuits while ensuring that every person who arrives at your doors has access. With the Center for Disease Control reporting that “one in four adults in the United States has some disability,” it’s crucial to update your facilities to meet the needs of guests while complying with ADA hiring guidelines.
Have you ever created a contest with the perfect prize only to get little to no engagement? Developing a Facebook giveaway is only half the battle. Generate the attention your campaign deserves by creating a contest promo strategy.
What can you do to promote your clean energy organization while preparing for the new year? Prioritize strategic communications, jump on social media, and ready your annual reports.
Whether you’re looking to bolster productivity or improve your social media marketing, there’s an app that can help your business succeed. Here’s our list of the best Chrome extensions for business.
Should your company invest in new equipment this year? It’s crucial to understand the asset-liability-equity formula, known as the balance-sheet equation, and how it can help you make informed decisions for your small business. Learn how to track the financial health of your business using this easy formula.
Due to the high cost of restaurant operations, most restaurateurs rely on startup loans to help cover opening costs. But, navigating the financial arena can be tricky. Not only do you need a long list of documents, but lenders often require collateral or a down payment. However, there are several financing options available to restaurant owners. Review your startup costs and types of loans available then prepare your documents ahead of time.
How can you design your in-store customer experience to compete with the appeal of digital purchases? Start with the best store layout for your ideal clientele. Whether you’re planning a retail store layout or grocery store design, understanding your customers helps you develop a floor plan that increases your profits by keeping clients happy.
Does your Facebook marketing strategy change during the holidays? Perhaps you entice shoppers with gift guides or build Black Friday excitement on social media. But, how does this differ from any other time of the year? The difference stems from understanding how holiday stress (family, finances, and health habits) impacts your audience then providing solutions. 90% of shoppers do their holiday shopping in November and December. The right mix of Facebook contests, giveaways, and quizzes attracts their attention.
Are you ready to spread cheer with your Instagram feed? Although warm and fuzzy feelings make the holiday enjoyable, a marketer’s season isn’t complete until you’ve pleased your audience and satisfied your year-end goals. Fortunately, Instagram giveaways and contests are a fantastic way to delight holiday shoppers.
Why do clients choose your hotel during their visit? Today’s guest wants a personalized experience. Leverage customer data to generate successful hotel marketing ideas that attract more website traffic and increase bookings.
With the National Restaurant Association reporting, “Nine in 10 restaurants employ fewer than 50 workers,” recognizing a small staff during the holidays is crucial. Gifts for restaurant employees reward your team members and provide a sense of belonging. Plus, for restaurants that stay open through the holidays, a gift helps your crew maintain a holiday spirit.
Is there a right time or a wrong time to open a restaurant? How will you know when you’re ready? According to several restaurant owners, planning is essential. From brainstorming your concept to writing a business plan , each element plays a role in readiness.
The month of November is chock-full of gratitude-inducing moments. From recognizing our vets on Veterans Day to celebrating 30-days of gratitude, marketers who embrace these moments increase engagement while building better customer relationships.
Will you go with a modern restaurant floor plan resulting in less seating or a classic layout? Regardless of the size of your building, primary spaces play a significant role in how your restaurant feels, looks and functions.
Do you want to delight your Facebook followers this season while increasing your revenue? Although holiday sales represent roughly 20% of annual retail sales each year, your profit is often higher due to increased volume without extra fixed costs. The right mix of Facebook contests, polls, and giveaways expands your reach while directing your audience towards gift-giving solutions. If your main goal is to boost sales in December and attract last-minute buyers, then these ideas will get your creative juices flowing.
Whether you own a new restaurant or an established eatery, developing and maintaining a safe and inclusive restaurant culture for your staff isn’t a set-it-and-forget-it type of policy. Instead, it’s an ongoing effort that, when successful, results in better hiring and retention rates along with a boost in workforce safety, health, and productivity.
We’ve all seen our favorite restaurant close or notice a location with multiple failed ventures. Although statistics vary, experts agree that investing in any business is risky. However, the Small Business Administration reports, “the food services industry shows no greater propensity to fail” than other business sectors.
Don’t be just another restaurant. Make the holidays easier for your customers. Delight them at every interaction with holiday promotions that keep your restaurant at the front of their minds when they need help.
Customer service isn’t just a branch of your company. Profitable small businesses delight clients at every interaction. Inspire your team and your clients by sharing some of the best customer service quotes in your communications.
You can leverage the power of giveaways to reach your objectives on social media and beyond. Use these expert tips to create a giveaway that provides an excellent return on investment (ROI).