Jim Burch

Content Strategist, Copy Writer, Ghostwriter, Writer, Writer Manager

Copywriter. Outdoorsman. Forever Seeking the Perfect Story.

As a full-time Content Product for PetSmart Inc., I write for PetSmart.com's Learning Center, the PetSmart mobile app, video scripts, and social media promotions. I have nearly 10 years of writing experience in journalism, pet retail, health and wellness, and the outdoors.

And speaking of the outdoors, this is where my true passion thrives. I love everything about the wilderness and sharing my experience and expertise with others, especially those who balance the outdoors with a full-time career.

I believe that good content stands on its own. Before I consider SEO, trends, or any other technical aspect, I ask "Is this content that will amaze someone?" My goal is to deliver amazing copy every time.
Categories
Content Types
Ad/Promotional Copy, Blog Post, Article, Product Description, Script, Website Copy
More Information
Murray State University, Creative Writing/Journalism
Phoenix|Languages
Publications

Published Content

47
One Boot to Rule Them All: Testing The North Face Ultra GORE-TEX® SURROUND® Mid Boot
gore-tex.com
One Boot to Rule Them All: Testing The North Face Ultra GORE-TEX® SURROUND® Mid Boot
July, 31 2017
5 Arizona Swimming Holes to Jump Into
9to5hiker.comArticle
5 Arizona Swimming Holes to Jump Into
June, 1 2017
Leave No Trace: The Principles to Keep Nature Beautiful
9to5hiker.comArticle
Leave No Trace: The Principles to Keep Nature Beautiful
May, 26 2017
The Ultimate Hiking Workout for Desk Jockeys
9to5hiker.comArticle
The Ultimate Hiking Workout for Desk Jockeys
May, 20 2017
Trail Tales: Druid Arch, Canyonlands National Park
9to5hiker.comArticle
Trail Tales: Druid Arch, Canyonlands National Park
May, 20 2017
5 Ways to Maximize Your Paid Vacation Days
9to5hiker.comArticle
5 Ways to Maximize Your Paid Vacation Days
May, 19 2017
How to Bring the Wilderness Into Your Work
9to5hiker.comArticle
How to Bring the Wilderness Into Your Work
May, 19 2017
AMPED Breakout Session Recap
isafyi.comArticle
AMPED Breakout Session Recap
August, 11 2016
IsaLean Shake Dairy-Free Now Available in 2 New Flavors (Back in Stock)
isafyi.comArticle
IsaLean Shake Dairy-Free Now Available in 2 New Flavors (Back in Stock)
August, 8 2016
Introducing IsaLean Bar Dairy-Free in 2 New Flavors! (Video)
isafyi.comArticle
Introducing IsaLean Bar Dairy-Free in 2 New Flavors! (Video)
August, 8 2016
Brain and Sleep Support System Is in the Spotlight!
isafyi.comArticle
Brain and Sleep Support System Is in the Spotlight!
August, 8 2016
Save on AMPED Products Today
isafyi.comArticle
Save on AMPED Products Today
July, 25 2016
Orange Cream IsaLean Shake Available Today!
isafyi.comArticle
Orange Cream IsaLean Shake Available Today!
July, 12 2016
Learn How AMPED Can Help Improve Everyday Activity (Series)
isafyi.comArticle
Learn How AMPED Can Help Improve Everyday Activity (Series)
July, 2 2016
Isagenix Greens Is in the Spotlight! See Why. (Video)
isafyi.comArticle
Isagenix Greens Is in the Spotlight! See Why. (Video)
June, 20 2016
Use the AMPED Product Line to Help Your Business Thrive
isafyi.comArticle
Use the AMPED Product Line to Help Your Business Thrive
June, 14 2016
How Our Team Isagenix Athletes Pump Iron
isafyi.comArticle
How Our Team Isagenix Athletes Pump Iron
May, 24 2016
Learn How AMPED Can Support Building Muscle (Series)
isafyi.comArticle
Learn How AMPED Can Support Building Muscle (Series)
May, 19 2016
Whey Thins Are Now Gluten-Free!
isafyi.comArticle
Whey Thins Are Now Gluten-Free!
May, 12 2016
Stay Energized With Isagenix Greens (Recipe)
isafyi.comArticle
Stay Energized With Isagenix Greens (Recipe)
May, 9 2016
Don’t Wait! One Week Left to Save on IsaDelight Chocolates for Mother’s Day
isafyi.comArticle
Don’t Wait! One Week Left to Save on IsaDelight Chocolates for Mother’s Day
May, 2 2016
Celebrate Mother’s Day: Limited-Time IsaDelight Promotion
isafyi.comArticle
Celebrate Mother’s Day: Limited-Time IsaDelight Promotion
April, 21 2016
Learn How AMPED Can Support Your Endurance Activity (Series)
isafyi.comArticle
Learn How AMPED Can Support Your Endurance Activity (Series)
April, 16 2016
AMPED Hydrate Will Start to Replace Replenish in May
isafyi.comArticle
AMPED Hydrate Will Start to Replace Replenish in May
April, 12 2016
Boost Your Performance With Isagenix Greens (Recipe)
isafyi.comArticle
Boost Your Performance With Isagenix Greens (Recipe)
April, 8 2016
3 Ways Isagenix Greens Supports Healthy Aging
isafyi.comArticle
3 Ways Isagenix Greens Supports Healthy Aging
March, 18 2016
Meet the New Product Information Sheets and Make Them Work For You
isafyi.comArticle
Meet the New Product Information Sheets and Make Them Work For You
March, 17 2016
Learn How and When to Use the AMPED Line of Athletic Performance Products (Infographic & Video)
isafyi.comArticle
Learn How and When to Use the AMPED Line of Athletic Performance Products (Infographic & Video)
February, 12 2016
Mix Up Your Greens With These Tasty, Nutrient-Packed Recipes
isafyi.comArticle
Mix Up Your Greens With These Tasty, Nutrient-Packed Recipes
January, 29 2016
David Is Goliath: Lacrosse Star Shawn Evans Conquers Giants as League MVP
isafyi.comArticle
David Is Goliath: Lacrosse Star Shawn Evans Conquers Giants as League MVP
January, 22 2016
Meet AMPED: The Future of Your Performance (Video)
isafyi.comArticle
Meet AMPED: The Future of Your Performance (Video)
January, 15 2016
Survive the Winter Weather and Save Big With the Winter Survival Kit
isafyi.comArticle
Survive the Winter Weather and Save Big With the Winter Survival Kit
January, 5 2016
Stay Energetic During the Holidays With e+
isafyi.comArticle
Stay Energetic During the Holidays With e+
December, 16 2015
Celebrate the Holiday Season With These 2 Isagenix Coffee Promotions
isafyi.comArticle
Celebrate the Holiday Season With These 2 Isagenix Coffee Promotions
November, 21 2015
Seasonal Hot Deals Are Here! Get Them Before They’re Gone
isafyi.comArticle
Seasonal Hot Deals Are Here! Get Them Before They’re Gone
November, 16 2015
October 20 is World Osteoporosis Day – Take Control of Your Health
isafyi.comArticle
October 20 is World Osteoporosis Day – Take Control of Your Health
October, 17 2015
Canada and U.S. Introduce New Fall 2015 Product Catalog
isafyi.comArticle
Canada and U.S. Introduce New Fall 2015 Product Catalog
October, 6 2015
New Coffee Packs Make Brewing Convenient & Sharing Easy
isafyi.comArticle
New Coffee Packs Make Brewing Convenient & Sharing Easy
October, 6 2015
Ordering Products is Now Easier Than Ever
isafyi.comArticle
Ordering Products is Now Easier Than Ever
September, 24 2015
START Members “Give Back” After Celebration 2015
isafyi.comArticle
START Members “Give Back” After Celebration 2015
September, 23 2015
4 Things Your Workout Could Be Missing Without AMPED Power
isafyi.comArticle
4 Things Your Workout Could Be Missing Without AMPED Power
September, 22 2015
The New Weight-Loss System Guide: The Latest Tool for Your Healthy Lifestyle
isafyi.comArticle
The New Weight-Loss System Guide: The Latest Tool for Your Healthy Lifestyle
September, 8 2015
3 Bold Marketing Campaigns Worth Learning From
leaderswest.comArticle
3 Bold Marketing Campaigns Worth Learning From
July, 14 2015
Life After Keywords (Not Provided)
problogger.netArticle
Life After Keywords (Not Provided)
February, 10 2014
DIY cat gingerbread house article
petsmart.comArticle
DIY cat gingerbread house article
Field of Dreams
petsmartcharities.orgArticle
Field of Dreams
Best Paleo-Friendly Restaurants in Phoenix
fabulousarizona.comArticle
Best Paleo-Friendly Restaurants in Phoenix
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