A tech-friendly pragmatist that specializes in writing about the latest consumer trends. My specialty is the food & beverage business.
Jim Matorin offers 35 plus years of broad business experience – finance, marketing and leadership. Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company. Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company. Jim started his career with Unilever in New York City, both in a financial and marketing capacity.
Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is IFMA’s two-time recipient of their prestigious Sparkplug award (2005 & 1997). In Philadelphia, Jim works on numerous community projects assisting the homeless and low-income families (Project HOME, ESWA)