Jimmy Matorin

A tech-friendly pragmatist that specializes in writing about the latest consumer trends. My specialty is the food & beverage business.

Jim Matorin offers 35 plus years of broad business experience – finance, marketing and leadership. Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company. Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company. Jim started his career with Unilever in New York City, both in a financial and marketing capacity.

Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is IFMA’s two-time recipient of their prestigious Sparkplug award (2005 & 1997). In Philadelphia, Jim works on numerous community projects assisting the homeless and low-income families (Project HOME, ESWA)
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Published Content

10
Global Fashion Influencer
smra-global.orgBlog Post
Global Fashion Influencer
May, 9 2018
Breakfast at Tiffany’s
smartketing.comArticle
Breakfast at Tiffany’s
February, 6 2018
Conspicuous Consumption
smartketing.comArticle
Conspicuous Consumption
October, 17 2017
Good Thinking
smartketing.comArticle
Good Thinking
August, 15 2017
Social Enterprise Smarts = Profitability Plu$
epiccareering.comArticle
Social Enterprise Smarts = Profitability Plu$
September, 25 2013
#BrandBowl
smra-global.orgArticle
#BrandBowl
February, 6 2018
Brand Advocacy 101
smra-global.orgArticle
Brand Advocacy 101
November, 29 2017
Time to Connect the Dots
smra-global.orgArticle
Time to Connect the Dots
July, 5 2017
Knowledge Workers
smartketingreflections.blogspot.comArticle
Knowledge Workers
January, 25 2016
The Sixth Gretzky
smartketingreflections.blogspot.comArticle
The Sixth Gretzky
October, 29 2015
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