Jodi Roberts

Content Strategist

The greatest thing I can do as a marketer is have empathy for the people I serve

Led marketing for an INC 5000 fastest growing company three years in a row by building and establishing customer-centric content strategy. In one year, I was able to grow leads by 156% and sales by 215%.

Now I want to help other businesses who are passionate about helping their ideal customers.

I graduated with a Marketing degree from the University of Northern Iowa with a focus on sales and advertising. After becoming certified in Pragmatic Marketing, I developed a passion for understanding and researching buyer personas. I've presented on the topic during World Information Architect Day and HubSpot's INBOUND Conference. I enjoy drumming, playing volleyball, loving on my two-year-old son, and talking tech with my programmer husband, Neil. We enjoy midwest living and call Des Moines, IA home.
Categories
Content Types
Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Buyers Guide, Ad/Promotional Copy, Email Newsletter, Guide, Explainer Video, Landing Page, Checklist
More Information
University of Northern Iowa, Bachelor of Science (BS) in Marketing and Advertising
Des Moines, IA, USA|English
Publications
N/A

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