Bringing your creative ideas to life.
A landing page needs to be entertaining, educational, and, most importantly, must have options for the potential customer to go further--whether this be signing up for a newsletter or simply clicking a link to another page on your site. Don't make it easy for them to leave!
The goal of technical writing is to take industry-speak, so to say, and turn it into content that can be clear enough for the average person to understand. Technical writing is dissecting the language and simplifying it.
The more content you have on your site, the better chance you have of ranking higher on search engine results pages (SERPs). I could go on for days, but keyword research, topic clusters, and consistent blog posting are vital to a successful web presence.
We've all watched YouTube tutorial videos--"how to" demonstrations. The best ones are flawless and that's most likely because they have a script written out beforehand. With a script, there are no pauses, ums, or stutters. Instead, you have a consistent and professional flow.
In order to enhance your chance at landing on the first page of a search engine results page (SERP), your blog should be at least 1,000 words. In this case, a client was more interested in a short and sweet piece.
A client was being interviewed by a local magazine and wanted her answers to shine. My vision was to picture her in a room with a journalist sitting in front of her, and I wrote this with that vision. She was thrilled with the results.