Thought Leadership Writer
One very high-profile business organization has successfully gone from opposing the use of social media to promote its' events -- to enthusiastically embracing the use of social media:
If your business publishes a blog it is essential that you publish consistently.
If you’re publishing written content to promote your business – it’s essential you must also promote that content to achieve maximum reach.
C-suite executives... “obtain the most valuable content from organizations capable of analyzing information and then placing it in a narrative context."
In the age of the internet – one of the single most important elements of any international business strategy for any company – is becoming a trusted, influential thought leader.
Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively”.
Most public affairs advisors will be well aware of the importance of publishing articles to attract clients in the internet age. But beyond publishing, those advisors should also seek to merge content production with business development efforts to maximize results from a co-joined content and business development strategy.
Thought leadership initiatives promoted by social media are helping companies, consulting firms and professional services firms unlock opportunities along China’s vast Belt and Road infrastructure development initiative.