John Lion

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Technical Writer, Writer

Boost Brand Appeal and Market Potential

Count on apt copy, fresh content, and solution-oriented perspectives. Specifically, I currently focus on B2B SaaS. Previous clients serve a number of industries and include AproPlan (engineering and construction), Discuss (qualitative research), HappyCo (hospitality inspection), and LiquidSky (gaming) among other brands and services. SaaS/tech I've written for in the last year an app to facilitate conventions and a consultancy firm that integrates smart home tech, residential services/features, and marketing research.

That mentioned, I have experience writing for a number of industries. They include business, real estate and property maintenance, landscaping, medicine, software, gaming, and TV. Many of my direct clients had me subcontract for Fortune 500s and 5s. Clients are typically emerging or established leaders in their field and, from business coaches to CEOs to surgeons, include a number of well-known personalities. My personal interest are companies that disrupt the norm. That mentioned, I'm very open-minded and enjoy exploring topics.

Your project matters. Expect my avid participation when working with your internal teams or rep.
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Product Description, Case Study, Press Release, Script
More Information
University of Oregon, Bachelor's of Science
Ashland, OR USA|English


Ad/Promotional Copy
Resume, John Loeb Lion

My resume

Medicine and Plastic Surgery: Hair Transplantation

The Hair Transplant Industry is Changing: Medical Tourism Risks

Followup article to issue 2 of Fue Magazine

October 16th, 2018
FUE Magazine – Vol. 1 – Issue 2

The second issue of FUE; I worked with the editor to copyedit near all of the articles as well contributed "Is Medical Tourism Worth It for Cheap Hair Transplantation?"

October 1st, 2018

SaaS Marketing and Technical Content (B2B and B2C)

Textbook Vignette (Pearson Marketing Reaserch, 7th Edition, Discuss

Textbook vignette for Pearson Marketing Reaserch, 7th Edition, at their request, about Discuss
Whitepaper: Discuss

Whitepaper I wrote from the CEO's outline for Discuss as it was developing
HRConnect Script, Shire

Explainer video script about HRConnect for Shire employees
Case Study: Happy Inspector (HappyCo)

Early case study for Happy Inspector, now HappyCo, that details the service's use for property managers, franchises, and the hospitality buniesses.
Capabilities Statement: CorbisGlobal

Example of copyediting for CorbisGlobal's 2016 Capabilities Statement
Website Copy
Web Copy: Findmyshift

Website copy for Findmyshift
User Guide: LiquidSky

Technical guide for LiquidSky users in the final stages before release
FAQ: LiquidSky

FAQ for LiquidSky in the final stages of popular release

Video Scripts (Business, Medicine, and Social Justice)

Biogen America Recycles Video Script

Scripts for Biogen about its America Recycles Video Script
Whittier Street Health Center Script

Script for Whittier Street Health Center's 2017 Annual Summary
Shire & Serious Fun Children's Network Video Script

Video script for Shire and Serious Fun Children's Network about their collaboration.
Animated Video Script: Oasis HR

Treatment and script of an animated video for Oasis HR
Explainer Video Script (Brand Owl)

Explainer video script for a service called Brand Owl
Screenplay (Entrepreneur's Tribe)

Screenplay for an Australian network TV pilot called Entrepreneur's Tribe

Articles and Blog Posts (TV and Video Games)

25 Popular Windows-Based Games Playable on Linux
July 28th, 2016
Blog Post
How Cloud Gaming is Democratizing the Gaming Industry

Article about how DaaS is changing gaming

June 8th, 2016
Blog Post
“The Young Pope” is Funny, Agonizing, and Beatific

Blog post about "The Young Pope"

November 8th, 2016
Blog Post
Babylon Berlin is the Best Show on TV

Review of Babylon Berlin

December 23rd, 2017
Blog Post
The Hollow Crown is…Early 21st Century Shakespeare in a Medieval Setting

Review of The Hollow Crown

January 19th, 2017
Blog Post
Love Del Toro? Then You’ll like “The Strain”

Review of The Strain

January 22nd, 2017
Blog Post
“Stranger Things” is for Idiots Who Can’t Explain Why They Love the 80’s

Review of Stranger Things

July 24th, 2016
Blog Post
“Riviera” is the Second Best Show on TV

Review of Riviera

July 20th, 2017
Blog Post
4 thoughts on “15 Games You’ll Kill to Play on Ultra Performance”

Listicle about video games for LiquidSky

August 3rd, 2016

Miscellanea (Company Blog Posts, Press Releases, Emails, etc.)

Product Description
Product Descriptions (Pape)

Product descriptions for Pape via Adpearance
Article (Onevest)

Article for Onevest
Direct Mail
Email (Invarion)

Doesn't seem there's an option for email but I'm adding this example for Invarion
Press Release
Press Release (Clearhill Retail Entertainment)

Press release for Clearhill Retail Entertainment

© ClearVoice, Inc.